TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    AppsFlyer

    Score6.3 out of 10
    N/AAppsFlyer helps brands make good choices for their business and their customers through privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 10,000+ technology partners to create better, more meaningful customer relationships.

    $0

    Twilio Zipwhip (discontinued)

    Score8.1 out of 10
    N/AZipwhip, a texting-for-businesses application for two-way text between a company and its customers, was acquired by Twilio, and discontinued.

    $19

    per month

    Pricing
    AppsFlyerTwilio Zipwhip (discontinued)
    Editions & Modules
    Growth
    7¢
    per conversion
    Zero
    Free Forever
    Enterprise
    Contact sales team
    Starter
    $19.00
    per month
    Unlimited
    $49.00
    per month
    Premium
    $99.00
    per month
    Commercial
    Contact sales team
    Offerings
    Pricing Offerings
    AppsFlyerTwilio Zipwhip (discontinued)
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    AppsFlyerTwilio Zipwhip (discontinued)
    Considered Both Products
    AppsFlyer
    No answer on this topic
    Discontinued Products
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    7 Answers
    78%
    Would buy again
    7 Answers
    Delivers good value for the price
    83%
    Delivers good value for the price
    5 Answers
    88%
    Delivers good value for the price
    7 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    7 Answers
    78%
    Happy with the feature set
    7 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    5 Answers
    71%
    Lived up to sales and marketing promises
    5 Answers
    Implementation went as expected
    71%
    Implementation went as expected
    5 Answers
    100%
    Implementation went as expected
    8 Answers
    Best Alternatives
    AppsFlyerTwilio Zipwhip (discontinued)
    Small Businesses
    Firebase Crashlytics
    Score9.6 out of 10
    SimpleTexting
    Score7.6 out of 10
    Medium-sized Companies
    Firebase Crashlytics
    Score9.6 out of 10
    EZ Texting
    Score8.7 out of 10
    Enterprises
    Flurry Analytics
    Score9 out of 10
    Airship
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    AppsFlyerTwilio Zipwhip (discontinued)
    Likelihood to Recommend
    7.9
    (46 ratings)
    4.5
    (10 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    -
    (0 ratings)
    Usability
    6.7
    (2 ratings)
    8.0
    (1 ratings)
    Support Rating
    6.0
    (3 ratings)
    1.4
    (3 ratings)
    User Testimonials
    AppsFlyerTwilio Zipwhip (discontinued)
    Likelihood to Recommend
    AppsFlyer
    Appsflyer is excellent for running numerous campaigns across many clients and keeping track of real-time performance. Attribution is top-notch and the platform is up to date with the innovations in the area while keeping its effective & trustworthy information. Exporting reports could be a bit more friendly but all in all, a truly great MMP.
    Incentivized
    Read full review
    Discontinued Products
    Zipwhip is well suited for many scenarios. Not only do we save money and time with integrations with other programs we have, but we can follow up with a client regarding a trip, should we need further information. A client makes an online reservation and we receive a notification. While we have most of the trip details, the number portion for the drop-off location is missing, so we can reach out directly to the client via Zipwhip and request this information. All aspects of the booking can be done online and with texting and without emails or calls, which is often what many clients who book online prefer. Zipwhip has improved its images/ photos which is fantastic as we use this to send vehicle images to clients, which helps secure bookings. Our employees also use it to send us images of receipts, vehicle engine warning lights that may come on, and other issues (such as a client who may have left a mess in a vehicle). We're also able to send clients documents too, which is great. Obviously, if we have a client with an issue or who is upset, texting is not the best platform on which to address their issues, but it helps us to assess the situation/ issue and gather information before we call the client in person.
    Incentivized
    Read full review
    Pros
    AppsFlyer
    • Appsflyer does deep linking well. It was reliable and works better than any past partner we've used. We no longer invest time and resources in fielding internal flags about broken links.
    • Appsflyer does particularly well at telling the story on industry landscape, identifying areas of opportunity for our brand to grow based on the depth and breadth of their experience in mobile.
    • The Appsflyer team offers best in class customer service. The account managers are knowledgeable, responsive, bright, invested and a pleasure to work with.
    Incentivized
    Read full review
    Discontinued Products
    • API to allow triggered text messaging.
    • Tied to a direct phone number that people can also call.
    • Easy to track a conversation in a thread.
    Incentivized
    Read full review
    Cons
    AppsFlyer
    • Supports download of only 200K rows of raw data for in-app events
    • Supports download of raw data of in-app events for only 30 days duration max and for the last 90 days
    • Custom reports are limited.
    • Need to download raw data for deeper analysis
    • Cannot look into parameter level events without raw reports
    Incentivized
    Read full review
    Discontinued Products
    • I would like the quick-use app that pulls from the taskbar to be able to hold more characters- It can only do 250 while the main screen can do 600.
    • The ability to send video through this program would significantly enhance its functionality for us.
    Incentivized
    Read full review
    Likelihood to Renew
    AppsFlyer
    AppsFlyer works well with our use cases already, and is working on addressing the gaps (of trackers UI)
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Usability
    AppsFlyer
    The UI can be used by anyone with a little understanding of the business. However, may features are somehow hidden and the UI is a bit confusing for beginners. It's not so easy to know where each feature is. It is also not easy to figure out how certain values are calculated.
    Incentivized
    Read full review
    Discontinued Products
    It was very easy for users to use, straight forward, and user friendly. The desktop app is very basic but easy to reply to an incoming text, but the user had to know to allow Chrome notifications to see new incoming text via the web browser, which is how they mainly used it.
    Incentivized
    Read full review
    Support Rating
    AppsFlyer
    Overall support is good, fast to respond and helps us with both tool related queries as well as publisher related escalations when it comes to fraud or attribution, as they step in and help justify on our behalf. They have a very small team though in India, it's time for them to scale up the team probably and assign exclusive support folks to large clients.
    Incentivized
    Read full review
    Discontinued Products
    Swift response time, multiple people have been willing to help with any issue, really anything you could be looking for from a service standpoint, they offer.
    Incentivized
    Read full review
    Alternatives Considered
    AppsFlyer
    Appsflyer is generally a more comprehensive and robust platform offering advanced analytics, detailed attribution, and strong fraud prevention features compared to its competition in the market. Also, Appsflyer is a pretty old and well-known name in the market.
    Incentivized
    Read full review
    Discontinued Products
    Zipwhip is just a little bit more user-friendly than AliveChat because it allows you to text people on more scale. AliveChat has a great website chat function, but its texting platform is a little more clunky than Zipwhip. Zipwhip is a little more expensive but definitely the better product.
    Incentivized
    Read full review
    Return on Investment
    AppsFlyer
    • Allows us to make sure that we're meeting our advertiser's performance and optimize accordingly. Which keeps our business on going.
    • Allows us to stop spend on inventory that's not performing well to save money on those placements.
    • Allows us to identify fraudulent inventory and get our money back from our traffic sources.
    Incentivized
    Read full review
    Discontinued Products
    • Less confusing worker experience for our customers
    • Less back and forth communication
    • Less need for documentation about things communicated over text
    Incentivized
    Read full review
    ScreenShots

    AppsFlyer Screenshots

    Screenshot of a custom dashboard.Screenshot of the engagement and retention dashboard.