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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    AppsFlyer

    Score6.3 out of 10
    N/AAppsFlyer helps brands make good choices for their business and their customers through privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 10,000+ technology partners to create better, more meaningful customer relationships.

    $0

    Fullstory

    Score9.1 out of 10
    N/AFullstory’s behavioral data platform helps technology leaders make better, more informed decisions by injecting digital behavioral data into their analytics stack. The technology's behavioral data transforms digital visit into actionable insights.N/A
    Pricing
    AppsFlyerFullstory
    Editions & Modules
    Growth
    7¢
    per conversion
    Zero
    Free Forever
    Enterprise
    Contact sales team
    Business
    Contact Sales
    Enterprise
    Contact Sales
    Offerings
    Pricing Offerings
    AppsFlyerFullstory
    Free Trial
    YesYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalOptional
    Additional Details——
    More Pricing Information
    Community Pulse
    AppsFlyerFullstory
    Considered Both Products
    AppsFlyer
    No answer on this topic
    Fullstory
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    7 Answers
    96%
    Would buy again
    66 Answers
    Delivers good value for the price
    83%
    Delivers good value for the price
    5 Answers
    98%
    Delivers good value for the price
    46 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    7 Answers
    99%
    Happy with the feature set
    68 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    5 Answers
    98%
    Lived up to sales and marketing promises
    39 Answers
    Implementation went as expected
    71%
    Implementation went as expected
    5 Answers
    98%
    Implementation went as expected
    41 Answers
    Features
    AppsFlyerFullstory
    Mobile Capabilities
    Comparison of Mobile Capabilities features of AppsFlyer and Fullstory
    Feature
    AppsFlyer
    -
    Ratings
    Fullstory
    6.2
    19 Ratings
    20% below category average
    Responsive Design for Web Access00 Ratings7.917 Ratings
    Mobile Application00 Ratings7.910 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile00 Ratings7.913 Ratings
    Mobile App Analytics00 Ratings6.412 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of AppsFlyer and Fullstory
    Feature
    AppsFlyer
    -
    Ratings
    Fullstory
    9.2
    49 Ratings
    2% below category average
    Heatmap tool00 Ratings9.937 Ratings
    Click analytics00 Ratings9.044 Ratings
    Scroll maps00 Ratings9.033 Ratings
    Form fill analysis00 Ratings9.026 Ratings
    Conversion tracking00 Ratings9.928 Ratings
    Goal tracking00 Ratings7.923 Ratings
    Funnel Analysis00 Ratings8.034 Ratings
    Session Recording and Replay00 Ratings10.048 Ratings
    User Segmentation00 Ratings10.043 Ratings
    Best Alternatives
    AppsFlyerFullstory
    Small Businesses
    Firebase Crashlytics
    Score9.6 out of 10
    No answers on this topic
    Medium-sized Companies
    Firebase Crashlytics
    Score9.6 out of 10
    Contentsquare
    Score7 out of 10
    Enterprises
    Flurry Analytics
    Score9 out of 10
    Glassbox
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    AppsFlyerFullstory
    Likelihood to Recommend
    7.9
    (46 ratings)
    10.0
    (72 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    9.7
    (9 ratings)
    Usability
    6.7
    (2 ratings)
    10.0
    (1 ratings)
    Availability
    -
    (0 ratings)
    9.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    8.0
    (1 ratings)
    Support Rating
    6.0
    (3 ratings)
    8.3
    (61 ratings)
    Implementation Rating
    -
    (0 ratings)
    7.5
    (56 ratings)
    Configurability
    -
    (0 ratings)
    7.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    9.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    8.0
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    8.0
    (1 ratings)
    User Testimonials
    AppsFlyerFullstory
    Likelihood to Recommend
    AppsFlyer
    Appsflyer is excellent for running numerous campaigns across many clients and keeping track of real-time performance. Attribution is top-notch and the platform is up to date with the innovations in the area while keeping its effective & trustworthy information. Exporting reports could be a bit more friendly but all in all, a truly great MMP.
    Incentivized
    Read full review
    Fullstory
    It was extremely useful in identifying places in our product where things weren't functioning, or where it looked like action was available to the end user but in reality, it was not and therefore caused lots of confusion. It doesn't help as much in other scenarios to see what catches a user's Eye or where they go if they leave our application as well as an actual in-person interview would help with eye-tracking software.
    Incentivized
    Read full review
    Pros
    AppsFlyer
    • Appsflyer does deep linking well. It was reliable and works better than any past partner we've used. We no longer invest time and resources in fielding internal flags about broken links.
    • Appsflyer does particularly well at telling the story on industry landscape, identifying areas of opportunity for our brand to grow based on the depth and breadth of their experience in mobile.
    • The Appsflyer team offers best in class customer service. The account managers are knowledgeable, responsive, bright, invested and a pleasure to work with.
    Incentivized
    Read full review
    Fullstory
    • Tracks users' online experiences from start to finish.
    • Makes it easy to share a customer's experiences with the rest of my team.
    • Allows me to use different methods to find evidence of a customer's experience.
    • Shows page insights via segmentation that help me know where to improve my site.
    • Tracks error clicks and dead clicks for quick insights into site improvements.
    • Integrates with HelpScout for easy access to customer problem-solving.
    Incentivized
    Read full review
    Cons
    AppsFlyer
    • Supports download of only 200K rows of raw data for in-app events
    • Supports download of raw data of in-app events for only 30 days duration max and for the last 90 days
    • Custom reports are limited.
    • Need to download raw data for deeper analysis
    • Cannot look into parameter level events without raw reports
    Incentivized
    Read full review
    Fullstory
    • The ramp-up time to learn the entire product can take a little while. There are just so many absolutely wonderful tools and different ways to look at the same type of information that it can take a new user a few weeks to understand and then more time to master. However, FullStory has a ton of training resources to help with that! A lot of my own teammates have taught themselves FullStory through those training resources.
    • The UX of the product is totally wonderful, but there are tiny things that make getting to certain parts of the product slightly more challenging (like clicking into a modal in a modal). Sometimes buttons or links are placed out of my field of view, but those are minor things I notice because I work in UX.
    Incentivized
    Read full review
    Likelihood to Renew
    AppsFlyer
    AppsFlyer works well with our use cases already, and is working on addressing the gaps (of trackers UI)
    Incentivized
    Read full review
    Fullstory
    It's been a phenomenal tool for us; every department that uses it has found something new and unexpected that it can do that they're really excited about. Even if we *only* used it for bug triage, it would be worth our time and money. The fact that we can use it for so many other things as well--gauging how customers interact and use our site, identifying UI problems, etc.--is above and beyond
    Incentivized
    Read full review
    Usability
    AppsFlyer
    The UI can be used by anyone with a little understanding of the business. However, may features are somehow hidden and the UI is a bit confusing for beginners. It's not so easy to know where each feature is. It is also not easy to figure out how certain values are calculated.
    Incentivized
    Read full review
    Fullstory
    Because everything seems to be easy to find and it doesn't take long at all to learn how to use the product
    Incentivized
    Read full review
    Reliability and Availability
    AppsFlyer
    No answers on this topic
    Fullstory
    We've never had issues with availability
    Incentivized
    Read full review
    Performance
    AppsFlyer
    No answers on this topic
    Fullstory
    It seems the performance is really good and always loads quickly
    Incentivized
    Read full review
    Support Rating
    AppsFlyer
    Overall support is good, fast to respond and helps us with both tool related queries as well as publisher related escalations when it comes to fraud or attribution, as they step in and help justify on our behalf. They have a very small team though in India, it's time for them to scale up the team probably and assign exclusive support folks to large clients.
    Incentivized
    Read full review
    Fullstory
    They have been overall pretty responsive and proactive. The tool is pretty straightforward to use. Most of the questions we have had to work with them on our how to use new features or adjust our integration to ensure we are gathering all the data from all of our tools.
    Incentivized
    Read full review
    Implementation Rating
    AppsFlyer
    No answers on this topic
    Fullstory
    To successfully implement FullStory, it is important to plan your implementation carefully by defining your goals and user segments. You should also use tags and filters to analyze your user data, train your team to use FullStory effectively, and use FullStory in conjunction with other analytics tools to get a more complete picture of your user's behavior. By following these tips, you can gain valuable insights into your users' behavior and experiences, and use this information to improve your website or application.
    Incentivized
    Read full review
    Alternatives Considered
    AppsFlyer
    Appsflyer is generally a more comprehensive and robust platform offering advanced analytics, detailed attribution, and strong fraud prevention features compared to its competition in the market. Also, Appsflyer is a pretty old and well-known name in the market.
    Incentivized
    Read full review
    Fullstory
    Smartlook is software that records users on a website
    and mobile app. Finding useful information within thousands of recordings is
    made quick and easy with features that help you accomplish this. I have chosen FullStory because it is easier to use and has more advanced features compared to Smartlook.
    Incentivized
    Read full review
    Scalability
    AppsFlyer
    No answers on this topic
    Fullstory
    Full story was easy to scale with the growth of our teams and organisation
    Incentivized
    Read full review
    Return on Investment
    AppsFlyer
    • Allows us to make sure that we're meeting our advertiser's performance and optimize accordingly. Which keeps our business on going.
    • Allows us to stop spend on inventory that's not performing well to save money on those placements.
    • Allows us to identify fraudulent inventory and get our money back from our traffic sources.
    Incentivized
    Read full review
    Fullstory
    • Triage for front end bugs - FullStory can sometimes help you spot a bug in action much more quickly than trying to recreate it on your own
    • Observing customers use new features and understanding why a new feature may be performing better or worse than expected
    Incentivized
    Read full review
    ScreenShots

    AppsFlyer Screenshots

    Screenshot of a custom dashboard.Screenshot of the engagement and retention dashboard.

    Fullstory Screenshots

    Screenshot of AI-generated Summaries used to Take Action More QuicklyScreenshot of a Visualization of Behavioral Data with Custom DashboardsScreenshot of Ready-made for AI Behavioral Data Straight to the organization's Data EcosystemScreenshot of Fullstory's Session Replay, Combined with Dev ToolsScreenshot of Mobile App Behavioral Data