Appsee Mobile App Analytics vs. Mixpanel

I used Appsee’s conversion funnel analysis to find out why users drop off in a particular funnel that we’ve built. Not only that I’ve been able to see session recordings of those users who dropped off, but I was also able to see the ones who did come through and compare what they like vs what they didn’t. This is just a small example of the power Appsee has. The options are endless.

Mixpanel is a versatile platform that integrates features to connect every work team and get the best out of them in productivity and results. Moreover, it will improve the flow of information and interaction between all your company staff; it will unify and help promote collaboration between the different work areas. Without a doubt, I highly recommend this software

Incentivized

• User session recordings of individual users
• Touch heatmaps and unresponsive gestures

• Mixpanel's ease of use is easily their best feature, allowing you to quickly create graphs with a few point and clicks. Their UI is also fairly snappy and well-designed.
• Tying together events with user attributes allows you to properly segment users into cohorts which can then be tracked individually. Proper segmentation is where most analytics solutions earn their keep.
• Live view is a nice perk that gives you a good feel for who's on your site and what they're doing at any single point in time. This can be further filtered to focus on particular events of interest.
• Mixpanel has flexible plans that work for smaller startups as well.
• Their documentation is top notch.

Incentivized

• The user screen recording was quickly shut down on Apple devices after about a week of us using Appsee. Now it's just basic boxes which aren't nearly as helpful or insightful in bettering our user experience. If we would have known this would happen, or that Appsee didn't have that feature, we wouldn't have gone with them.
• No integration with Branch (the world's best and probably biggest attribution platform).

Incentivized

• I didn't use the engagement features at all but it seems like they could have a better WYSIWYG editor for the emails for non-technical people using Mixpanel.
• The custom reports feature seems to be really powerful but I wish they had more resources/templates for creating custom reports. I don't code so it was really hard for me to use this feature...BUT the reports I was able to get help with, were really powerful.
• I wanted a dashboard area for all of my reports in one view. It seems like they were implementing this when I was moving jobs. If it's not available yet, they definitely need to add a master dashboard page for arranging saved reports.

Incentivized

It's not an all encompassing solution like Google Analytics tries to be, but MixPanel offers much easier to use and understandable data insights. That's valuable when juggling many responsibilities as startup life demands, so a renewal would be easily justified.

Relativity easy to use. Once you get the hang of it, very easy to create dashboards for different use cases. I split my dashboards between customers or use cases

Incentivized

There is no support at all for free-plan users. There used to be a good support but something changed. If everything had gone great we could've considered upgrading but it is so bad that we'll look for an alternative once we finish the current project. Given that the documentation is very poor, there are some aspects in which customer support could have helped a lot, but with no support, we are left with some needs unfulfilled.

Mixpanel has a great resource about their product, with videos on how to use it and real world examples from other companies on how they integrate Mixpanel into their business processes.

Mixpanel is a simple JS script installation. For adding events to track, its simply a matter of adding the code where you want it. Their API and documentation are easy to understand and use.

Appsee set itself apart from competitors with the user screen recording, but since that is no longer a good feature on iOS, it makes Appsee's competitive advantage obsolete. Its data analytics, funnels, and crash reporting are relatively basic or haven't lead to any breakthroughs. I would stay away from Appsee, save your money, and go for a platform like Mixpanel if possible, which has analytics, attribution, and engagement for the same if not cheaper price.

Incentivized

Datanomix is an excellent tool, with similar characteristics; however, Mixpanel has been our preference for two main reasons: one, to have customization and to be able to adapt the interface and tools to our use, and two, to be able to count on reports that it automates the work of sales analysis and being able to evaluate progress.

Incentivized

• It now costs much more than the competitors, and has fewer features/functionality than when it started, so I would say it's a negative impact as we're paying about $300-400 month for this.

Incentivized

• User event data has helped us improve our product, which has increased subscriptions.
• Being able to send helpful messages to some users who drop off after certain events has helped us reduce our churn.
• We have been able to identify the Monthly super-active users, understand their usage of our product, which we use to conduct focus groups to help us shape the product.

Incentivized