AppNexus vs. Magnite

AppNexus is well suited to use for programmatic campaigns that we have to launch for clients. Everything from standard display, native, high-impact, and video can run within the platform. Our trading team is well experienced within AppNexus (APN), and it's typically the first DSP they learn when starting.

Incentivized

Rubicon Project is super appropriate for Publisher monetization. They excel as a supply side partner. Rubicon Project is less appropriate for Advertising buying tools. Their demand side tools have a way to go for development.

Incentivized

• As per my experience they have strong support personnel. Solving the issues as and when required.
• We can solve certain issues like campaign performance, inventory optimization and more with the help of AppNexus wiki. We get all the required information in the Wiki itself.
• They have given the right platform to both buyers and sellers to workout and meet their digital marketing needs and goals.

• Cleanest supply ecosystem. They are skilled at processing inventory and bids in order to streamline monetization and drive yield.
• Client support is excellent. Client services is deeply invested in your business and successful at driving key business goals within your organization when working on your behalf.

Incentivized

• Better visualization and dashboard will make it a perfect product.
• The product concept is hard to master. More video training in addition to the interactive training may help.
• More report templates will make my life easier since it takes time to build one.

Incentivized

• If possible to update the reporting to have less delay time on the data.
• The reporting portal cuts off the bid request data after a period of time.
• The UI seems to be a bit slower lately.

Incentivized

I love almost everything about AppNexus because I feel like the user data is easy to track because of the identifiers, you can see which adverts got clicked and which were ignored. We can track the location of the ad on the page fold and this makes it so much easier for future campaigns. The only thing I don't like is that the data is only kept for a year, and I'd like it for a longer period of time

Because I think the interface is kind of confusing at the beginning and it confuses you a lot.

Incentivized

I've never had any problems with appnexus - the software is always available

Incentivized

Yes, everything works great in that sense

Incentivized

Because the support team does give you support, they take 24hrs to get back to you but once they open a ticket they focus on resolving the issue for you. My only problem is that you don't have a specific account representative assigned to you.

Incentivized

Online training are not user friendly and not easy to understand

Incentivized

Appnexus is less retargeting-focused than Criteo. Their solutions are more focused on building awareness and not so much on the bottom of the funnel and on conversions. Regarding MoPub, their focus is on mobile, and Appnexus, even though it has a very strong mobile set of solutions, is specialized on CTV and other media channels.

Incentivized

• Rubicon Project's deal creation is very simple and fast so multiple deals can be simply created instantly.
• Rubicon Project's customer service is helpful and very responsive so issues usually get fixed instantly.
• Rubicon Project's reporting portal is easy to use and has multiple metrics which allow you to have a detailed report.

Incentivized

Because it's a great DSP but not the best

Incentivized

• After using AppNexus for our banner ads, which used to be a simple task became a complex one and we lost time building it out.
• After realizing there is no dedicated way to contact AppNexus for troubleshooting and exchanging many emails going into long threads we lost even more time.
• Our return on investment was poor with AppNexus due to the vastness of the platform and poor support experience limiting what we could do and losing time.

Incentivized

• Rubicon Project has made it easier to optimize so that we could get the fullest ROI on our inventory through their alerts on which deal needs troubleshooting.
• They also send a daily report which notifies you which advertisers have low render rate which is very helpful when figuring which creatives need to troubleshooting.

Incentivized