AppNexus vs. Bizo / LinkedIn Lead Accelerator (Discontinued)

Appnexus is specifically well suited for CTV campaigns. They have the full technology stack to help you scale campaigns in any format, whether you need a lot of volume in traditional formats like banners and interstitials or if you need high-impact formats like video and other alternatives. Appnexus has a very strong set of unique publishers which makes it a great DSP for branding campaigns.

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In my opinion, LinkedIn Lead Accelerator is very well suited for B2B companies that want to target their B2B clients. If the company is B2C oriented, it would be pretty expensive for them to find and acquire sufficient amount of clients, it is better to use other platforms, such as Facebook or Twitter.

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• As per my experience they have strong support personnel. Solving the issues as and when required.
• We can solve certain issues like campaign performance, inventory optimization and more with the help of AppNexus wiki. We get all the required information in the Wiki itself.
• They have given the right platform to both buyers and sellers to workout and meet their digital marketing needs and goals.

• It auto-populates the application forms with information from users’ LinkedIn profiles and allows them to instantly submit those forms thereby saving us time in gathering the additional information.

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• The platform is incredibly complex and requires a great deal of understanding of how the platform works that caught us by surprise.
• The wiki is not enough and when we resorted to reaching out to AppNexus it was a nuisance of having several emails going back and forth.
• No phone support is offered which would have made several things easier than exchanging confusing emails.
• Video inventory is still not implemented.

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• As an integration partner the only challenge we faced was coordinating our strategic services teams to provide a single recommendation/plan to mutual clients. This was easily addressed through a communication plan agreed to by both parties.

I love almost everything about AppNexus because I feel like the user data is easy to track because of the identifiers, you can see which adverts got clicked and which were ignored. We can track the location of the ad on the page fold and this makes it so much easier for future campaigns. The only thing I don't like is that the data is only kept for a year, and I'd like it for a longer period of time

I am using them as a customer rather than a partner at my new company, Poppin. We are are marketing to B2B prospects and customers and see Bizo as a key partner.

Because I think the interface is kind of confusing at the beginning and it confuses you a lot.

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I've never had any problems with appnexus - the software is always available

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Yes, everything works great in that sense

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Because the support team does give you support, they take 24hrs to get back to you but once they open a ticket they focus on resolving the issue for you. My only problem is that you don't have a specific account representative assigned to you.

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Online training are not user friendly and not easy to understand

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The TTD platform seems to have better CTV/OLV inventory, so that is typically preferred over AppNexus (APN). Usually, if clients have an internal desk, they will use TTD, which can often lead to us bidding against them, which is also another benefit of running campaigns within AppNexus (APN). Google DSP is typically used to increase the scale for display and build larger re-messaging pools.

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They (Bizo) were able to reach actual business prospects as opposed to others that reached more consumer prospects. As a result, our ROI is much better.

Because it's a great DSP but not the best

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• The 1 USD audit fee makes it very hard to A/B test creatives and improve performance, hurting ROI.
• We have been able to reach some users that we weren't able to get before, increasing spending, which is good for ROI.
• We can run campaigns on TV, which is a big boost for the business, and very ROI positive.

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• With LinkedIn Lead Accelerator we've found a pretty good amount of qualified leads
• It saves a lot of time when you can do such a detailed targeting
• Although the LinkedIn Lead Accelerator prices are quite high, we had a positive ROI

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info