AppLovin MAX vs. Chartboost

MoPub is perfect for US in app campaigns. They are able to offer inventory worldwide, but clearly the US is their home turf and the place where they feel most comfortable. They work well for performance campaigns, but I would not use them for branding purposes. They are very responsive and keep improving their product offering to stay competitive.

Incentivized

Chartboost is a powerful advertising platform, ideal for game app advertisers and publishers to help them better monetize their app.

Incentivized

• Lightweight SDK with waterfall setup
• Large support for every ad format possible
• Great display of analytics
• Amazing support team

• It is completely easy to set up and use.
• Create advertising and campaigns.
• simple interface.
• customizable.
• Ads can be used for cross-selling.

Incentivized

• Their take rate is not transparent, its unclear the margin percentage.
• Not a lot of premium publishers on the platfrom, mostly gaming.
• Discrepancies keep arising between impressions served and billing numbers.

Incentivized

• It is a very effective platform at low cost.

Incentivized

MoPub is a great SSP. It is a trusted partner that can help you scale campaigns as well as educate the client about the benefits of programmatic advertising. They have a lot of inventory and a great support team. I wouldn't say they are perfect because reporting is not very good and some billing issues are not as transparent as they should be.

Incentivized

MoPub's support is really good. Their team is knowledgeable on their product and the programmatic ecosystem in general and they are very helpful. The only 2 things that I would point out would be that their response times are not very fast and that there is a lot of rotation on the account management team.

Incentivized

We've been attempting to make AppLovin Max perform the same way as MoPub had for us. The value we get from AppLovin Max differs from the ROI we get from other mediation platforms. We keep convincing ourselves that AppLovin Max will eventually function similarly to MoPub.

Chartboost is a mobile-only advertising platform that focuses on gamers. Game publishers choose Chartboost to keep track of their user base.

Incentivized

• CPMs are low, which translate into good CPAs and more budgets.
• Possibility of rebate programs for big volumes can also increase ROI.
• Lack of clarity on billing numbers reduces profitability for a few months.

Incentivized

• Gives publishers access to a broad gaming audience.
• It is a platform that focuses on gamers.
• Allows easy setup of ads and campaigns.
• Chartboost allows you to control ads.

Incentivized