Antavo AI Loyalty Cloud vs. Epsilon PeopleCloud

One specific scenario where Antavo proved to be well-suited was the activation of a challenge where customers earned bonus loyalty points if they used a specific gift card for a purchase on the website. This feature was implemented smoothly and effectively boosted customer engagement. On the other hand, a scenario where Antavo fell short was during an export of the entire customer database (2.5 million users), aggregated by levels (4 levels) with details of points that had expired over the course of the year. The extraction process for these data, even after months, was never completed.

Incentivized

Appropriate for large organizations who want customization in their emails. The tool - while intuitive if you have previous background - is hefty and large in scope of capabilities. It's great for organizations who have multiple users and shows the name of person who last made changes. The reporting is really good - but may be a bit overwhelming for organizations who don't need a lot of detailed information

Incentivized

• Customer Service
• Agile
• API connections

Incentivized

• Fairly intuitive if you have previous experience with high-end email tools.
• The training opportunities are good - they offer both online and/or live training.
• The support we receive is very good.
• The reporting feature is good - a lot of detailed information.

Incentivized

• Can't access through mobile devices.
• Sometimes uploading files doesn't work.
• Regional languages are not supported in app.

Incentivized

• The tool could be improved to "remember" where you last left off (specific user). Having to constantly retrace steps if you get logged out is annoying.
• Hitting the "back" arrow sends you back to a main section, when it should send you back to where you previously were.
• It would be nice to see performance reports available within the campaign itself, as well as within the reporting section.
• Ability to NOT be able to change anything in a campaign after it has launched. This has happened multiple times. We usually copy a previous campaign to start a new one but often, we end up changing content on the version we are copying from -- this is very annoying and dangerous.

Incentivized

First loyalty platform for me personally and has been easy and great to pick up. The training academy is excellent and the customer service has been great

Customer support is not well organised and you can make many efforts to get the resolution. For email or phone support you have to have the patience to deal with the support team, also if you submit a query the responding time is usually high.

Incentivized

The integration between Antavo and Bloomreach is out of the box.

While both Epsilon Agility Harmony and Oracle Responsys are great for larger organizations that send a lot of emails, I think Epsilon Agility Harmony is more robust than Responsys and is easier to use. It is significantly more complex than HubSpot and requires previous knowledge of using an email tool that has content blocks and or dynamic content.

Incentivized

• Increased engagement with existing loyalty users
• Brought new users
• Increased ROI

• Increased email production = more communication to customers.
• Better reporting = determine areas for improvement or scale up efforts.
• Working on getting our triggered emails optimized - there's a great opportunity for this with this tool.

Incentivized