New York-based Animoto offers their video editing platform supporting individual video creators and businesses with different tiers of service up to their business plan for marketing teams wishing to create high quality to distribute across social media sites.
$0
per month
iMovie
Score 10.0 out of 10
N/A
Apple offers iMovie as a video editing platform supporting video creators with high quality effects, support for 4k resolution, audio editing, and other features supporting the creation of videos and movies.
Animoto is great for small businesses or businesses, organizations or people with limited budgets. It allows you to create a professional looking video without having to invest in a lot of software or time learning advanced tools. The templates make it easy to start from a framework that someone else designed, and it helps set a foundation for a professional looking video.
iMovie is a great editing tool for beginners and users with little to no experience. If you are looking for a simple, straight forward way to edit your videos without having any training, this is the tool for you. If you are looking for a robust and very advanced editing platform, you may wish to look elsewhere.
Helps any audience Tell Their Story: A handful of still pics can be uploaded, then in just a few clicks you can add music, choose a theme, tweak as needed: done!
Visually augments the creative process of defining exactly the message marketing is looking to capture. While words can mean different things to different people, visuals are a very effective communication tool. Animoto lets you test, change, test again and learn so much more about your audience in the process.
Our "Who I Am" use of Animoto that drove a higher rate of engagement with our millennial audience that we're challenged with defining the answer to that question.
Endless applications in every division: Product Engineering, who want to design their GoToMarket strategy, HR who would use it in a Promotion/Employee Awards program or Training Departments.
File management. This is one of the tricky things that is not a benefit if you are a pro user, however iMovie has a built in file management system that makes sure all the files you are using in your edit are carried along with the project file. It's easy to lose these files as it typically requires manual organization - however iMovie does it for you, automatically.
The editing UI is designed for a modern generation. No longer are we connected to the manual cutting and pasting of the moviola era, it's a drag and drop friendly platform for the digital generation.
Auto save is another huge feature. You never lose progress due to forgetting to hit command + S.
Exporting. You’d think this would be more intuitive but the language Apple uses is a little bizarre...you can choose to save it as a theater project or as a file but it’s not super clear.
Fine tuning. Sometimes you need an exact moment where to stop audio and start a person talking and it can be difficult to get that level of detail to match up.
Tutorials. It would be nice for iMovie to have some quick and dirty tutorials for you to take within the software as many others do but as far as I can tell there is no such thing.
Once again, iMovie is a fast application. It's easy to use and navigate through. It has never frozen or glitched. There is an auto-save feature which helps you to easily close and re-open the software and continue from where you left off. Being an Apple product I do believe there is a level of superiority that surpasses Windows as well.
We haven't actually needed much support so that in itself says a lot about the software. It was easy to use and had great tool tips that guide you through the tool so you don't even need to reach out to support. There are help files that are there when needed, and some of these are helpful to us as well because again, we didn't have to reach out and wait for support.
Apple does a great job supporting its products. I have never encountered trouble that could not be solved through chat or email. The knowledgebase section of the website, video tutorials online and various user forums also help with most issues. If after using all of these avenues you still have an issue, it may be time for you to outsource your project to a professional!
iMovie comes standard on most Macs, though it is not nearly as intuitive/user-friendly for the first-time video editor as Animoto is. Also, iMovie doesn't have a library of usable stock images and music clips like Animoto, which is worth the price of subscription alone.
Not as easy to use as iMovie, and a similar cost structure. iMovie is easier for Apple users / and MS users, to both get proficient at. Movie Maker isn't bad, it just isn't as slick as iMovie. We actually used MovieMaker for a couple of years before migrating most users over to iMovie. We have not regretted the move.
iMovie has given a fantastic ROI for the brand as it allows us to expand our channels (YouTube, TikTok, IG Reels, etc.) and reach new users.
Video is the new digital platform to get on and iMovie helps us churn out video content quickly and precisely.
iMovie helps get our message across in a visually pleasing way for users to easily understand what our product is about, giving us a great ROI as more users convert after watching video content.
