New York-based Animoto offers their video editing platform supporting individual video creators and businesses with different tiers of service up to their business plan for marketing teams wishing to create high quality to distribute across social media sites.
$0
per month
Final Cut Pro
Score 9.0 out of 10
N/A
Apple offers Final Cut Pro, a video editing platform featuring optimized for a high performance machines and supporting a wide range of quality effects.
Animoto is great for small businesses or businesses, organizations or people with limited budgets. It allows you to create a professional looking video without having to invest in a lot of software or time learning advanced tools. The templates make it easy to start from a framework that someone else designed, and it helps set a foundation for a professional looking video.
It is a one-time cost, great for aspiring video creators, and has a low barrier to entry to get started financially. There are lots of tutorials and plug-ins available online. Whether you are creating short or long-form content, FCPX is easy to use. Keep an eye on your library files since they can grow large and take up a lot of space on the hard drive.
Helps any audience Tell Their Story: A handful of still pics can be uploaded, then in just a few clicks you can add music, choose a theme, tweak as needed: done!
Visually augments the creative process of defining exactly the message marketing is looking to capture. While words can mean different things to different people, visuals are a very effective communication tool. Animoto lets you test, change, test again and learn so much more about your audience in the process.
Our "Who I Am" use of Animoto that drove a higher rate of engagement with our millennial audience that we're challenged with defining the answer to that question.
Endless applications in every division: Product Engineering, who want to design their GoToMarket strategy, HR who would use it in a Promotion/Employee Awards program or Training Departments.
I am very much impressed with the overall dependability and reliability for the professional edit. Timeline supports multiple formats of the video and delivers best and high quality outputs. When integrated with motion ( product by Apple) gives you optical frame generation making it more powerful
We haven't actually needed much support so that in itself says a lot about the software. It was easy to use and had great tool tips that guide you through the tool so you don't even need to reach out to support. There are help files that are there when needed, and some of these are helpful to us as well because again, we didn't have to reach out and wait for support.
Apple offers decent support, but if you're really stuck go to Twitter or various online forums. There are HUGE numbers of very avid Final Cut Pro X editors who will gladly talk through any issues you might have, point you in the right direction on the forums, and even help you troubleshoot. The community is great.
Implementing Final Cut Pro into the organization was a smooth transition from what we didn't had. We felt we went from zero to hero with this software, due to all the great features that we learned. We took some time in training staff on how to use the software but at the end, this was very useful and important.
iMovie comes standard on most Macs, though it is not nearly as intuitive/user-friendly for the first-time video editor as Animoto is. Also, iMovie doesn't have a library of usable stock images and music clips like Animoto, which is worth the price of subscription alone.
Adobe Premiere is similar to Final Cut Pro in terms of quality and usability. Several of my friends and partners use Adobe Premiere, and we all agree they are identical. The fact that I use Apple computers made the choice easy, as Final Cut is fully integrated with the other tools I use. Final Cut is much more advanced than iMovie. However, I use iMovie directly on my iPhone in some cases. There is no accurate comparison.
