New York-based Animoto offers their video editing platform supporting individual video creators and businesses with different tiers of service up to their business plan for marketing teams wishing to create high quality to distribute across social media sites.
$0
per month
Filmora
Score 8.7 out of 10
N/A
Filmora from Wondershare is the company's video editing software available for a monthly or annual subscription, with support for 4k editing and a wide (and growing) range of available effects.
Animoto is great for small businesses or businesses, organizations or people with limited budgets. It allows you to create a professional looking video without having to invest in a lot of software or time learning advanced tools. The templates make it easy to start from a framework that someone else designed, and it helps set a foundation for a professional looking video.
It is a good program when you just start editing videos to get into it and have successful end products. If you have more requirements on a program you might need to be able to look into something more advanced. But it is totally sufficient to start out with when editing the first videos.
Helps any audience Tell Their Story: A handful of still pics can be uploaded, then in just a few clicks you can add music, choose a theme, tweak as needed: done!
Visually augments the creative process of defining exactly the message marketing is looking to capture. While words can mean different things to different people, visuals are a very effective communication tool. Animoto lets you test, change, test again and learn so much more about your audience in the process.
Our "Who I Am" use of Animoto that drove a higher rate of engagement with our millennial audience that we're challenged with defining the answer to that question.
Endless applications in every division: Product Engineering, who want to design their GoToMarket strategy, HR who would use it in a Promotion/Employee Awards program or Training Departments.
Records the screen of your computer perfectly. This is great if you are an architect because you can show on a video how you make your renderings and plans with Autocad, chief architect premier, Adobe photoshop or even revit.
You can cut videos perfectly and add music to them easily.
You can use several predesigned themes to create any video you desire.
You can add as much text as you want to your videos
There are several filters you can use to improve the images on the recordings.
Filmora is an all rounder video editing software. Besides editing videos, you can generate videos, images, and music! So, even if you are not shooting any videos on your own, you can create highly engaging explainer videos, demo videos, or any kind of information videos. Filmora is powerfully useful to content creators, video editors, podcasters, or even for enthusiasts!
We haven't actually needed much support so that in itself says a lot about the software. It was easy to use and had great tool tips that guide you through the tool so you don't even need to reach out to support. There are help files that are there when needed, and some of these are helpful to us as well because again, we didn't have to reach out and wait for support.
I'm giving this a ten because I haven't needed the support in any way, however, I've gotten correspondence from them letting me know that they are available if needed. I've seen reviews saying the support is lacking but those were years ago. I'm assuming they've figured everything out by now.
iMovie comes standard on most Macs, though it is not nearly as intuitive/user-friendly for the first-time video editor as Animoto is. Also, iMovie doesn't have a library of usable stock images and music clips like Animoto, which is worth the price of subscription alone.
Adobe Premiere Pro is the gold standard for video editing but it was overkill for our needs, which entails educational and advertising videos on Youtube and other social media platforms. The cost and learning curve to train staff made it unusable so we switched to Filmora where we now have several staff trained on how to use it. It's just more fun all around and easier to use than Premiere Pro.
