New York-based Animoto offers their video editing platform supporting individual video creators and businesses with different tiers of service up to their business plan for marketing teams wishing to create high quality to distribute across social media sites.
$0
per month
DaVinci Resolve
Score 9.0 out of 10
N/A
Australian company Blackmagic Design offers their video editing application DaVinci Resolve for a wide range of high quality ultra HD effects, render queue, and video uploading options among other features.
Animoto is great for small businesses or businesses, organizations or people with limited budgets. It allows you to create a professional looking video without having to invest in a lot of software or time learning advanced tools. The templates make it easy to start from a framework that someone else designed, and it helps set a foundation for a professional looking video.
DaVinci Resolve is perfect for any video editing needs. It provides a lot of tools to control images, logos, text, transitions, as well as any other imported media that has been dragged to the timeline. It lets you create deliverables of very good quality and control every single detail from setup to final video export. It might not be the best option for a quick, simple video edit if the user does not how to use it because it will take a while to get on board on how to use it, even for simple edits.
Helps any audience Tell Their Story: A handful of still pics can be uploaded, then in just a few clicks you can add music, choose a theme, tweak as needed: done!
Visually augments the creative process of defining exactly the message marketing is looking to capture. While words can mean different things to different people, visuals are a very effective communication tool. Animoto lets you test, change, test again and learn so much more about your audience in the process.
Our "Who I Am" use of Animoto that drove a higher rate of engagement with our millennial audience that we're challenged with defining the answer to that question.
Endless applications in every division: Product Engineering, who want to design their GoToMarket strategy, HR who would use it in a Promotion/Employee Awards program or Training Departments.
Resolve isn't extremely difficult to learn, at least from a UI perspective. I've found learning the node system isn't a steep learning curve. Users who can visualize how they want a grade or match to look can find their way around the software and use simple tools to get close to their result. People can do this without a lot of experience with the software.
Resolve provides extremely complex color grading opportunities, depending on how deeply you wish to use the software. One can fine tune an image, or use a plethora of masks, camera tracking, effects, and small tweaks to get images precisely where they want. It's a versatile software with so many options for every color grading scenario.
Resolve is free to use. I'm not too familiar with the NLE function of the program, but as a free software, one can accomplish a lot of work without needing to pay. Noise reduction can be a critical element of Resolve, so in that case, you'll need to purchase the full version to utilize the software to its fullest.
Resolve is popular enough that the internet provides many resources, forums, and tutorial videos to better learn the software. This is a big deal for helping to navigate Resolve's capabilities.
Da Vinci Resolve is up there amongst the big, professional video editing packages like Apple's FinalCutPro and Adobe Premier Pro. To just be included in this league, the package needs to have a plethora of features that the common man does not need. In essence, this overwhelming amount of features makes the product tricky to learn, but once you have the hang of it, it is a dream.
We haven't actually needed much support so that in itself says a lot about the software. It was easy to use and had great tool tips that guide you through the tool so you don't even need to reach out to support. There are help files that are there when needed, and some of these are helpful to us as well because again, we didn't have to reach out and wait for support.
Not only do they have classes available in Los Angeles, but they'll also allow you to work from home with the manual and demo materials, and then let you test out to get a certification. They get back to you quickly when you email, and they've got a "family" approach to customer service, they make you feel like you're important to them.
iMovie comes standard on most Macs, though it is not nearly as intuitive/user-friendly for the first-time video editor as Animoto is. Also, iMovie doesn't have a library of usable stock images and music clips like Animoto, which is worth the price of subscription alone.
I learned so much from this instructional exercise, and I appreciated how the educator is an expert all-day colorist. The section on sound reduction was particularly instructive. I noticed a few inconsistencies between certain methodologies in this instructional exercise and approaches suggested in the Advanced Color Grading in Resolve 15 instructional exercise (e.g., where to place sound reduction in the hub tree), but this is to be expected given that there is no one right way to do any of this. I also learned a lot about Resolve's "Restoration" modules for working with authentic film. This instructional exercise will come up again and again in my work.
Davinci Resolve allows us to make quick edits and improve the sound on our company webinars and demo videos. This adds a lot of polish, and since we can do it in-house, it's cheaper and allows us to post and share those videos quickly.
We've used the software for some flashier marketing videos, and that does drive some positive attention and business our way. Most of that higher-level work is handled by outside agencies, but the fact that we can do some of it in-house saved us money.
