New York-based Animoto offers their video editing platform supporting individual video creators and businesses with different tiers of service up to their business plan for marketing teams wishing to create high quality to distribute across social media sites.
$0
per month
Camtasia
Score 8.8 out of 10
N/A
Camtasia is a video editor and screen recorder. Camtasia offers a range of plans designed to meet varying video creation needs, and enables users to produce professional-looking videos. Its features include Camtasia Rev, script generation, text-to-speech, translations, and avatar videos, to streamline the video creation process. The editions available are Free, Essentials, Create, or the Pro plan.
$198
per year per seat
Pricing
Animoto
Camtasia
Editions & Modules
Free
$0.00
per month
Professional
$29.00
per month
Team
$79.00
per month
Camtasia Business
$198
per year per seat
Offerings
Pricing Offerings
Animoto
Camtasia
Free Trial
No
Yes
Free/Freemium Version
Yes
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
—
*Discounts available for purchases supporting a large volume of users.
Animoto is great for small businesses or businesses, organizations or people with limited budgets. It allows you to create a professional looking video without having to invest in a lot of software or time learning advanced tools. The templates make it easy to start from a framework that someone else designed, and it helps set a foundation for a professional looking video.
Well-suited scenarios Camtasia is an excellent video creation tool if you are new to making/editing videos. Its definitely the easiest application to use and doesn't overcomplicate things. Once you are used to the way things work within Camtasia, coupled with applying some important, basic principles of making videos, you can produce some nice-looking videos. I've had lots of compliments on some of the product promo videos I've created using Camtasia. If you want to create something quick, simple, and eye-catching, you can certainly do that in Camtasia without a ridiculously steep learning curve. Not so well suited scenarios Camtasia wouldn't be my choice of product if I wanted to make a full-length feature film, but that isn't really its intended target audience. There are more powerful applications out there, such as Adobe Premier Pro, or Final Cut Pro (if you're an Apple user) for that type of thing.
Helps any audience Tell Their Story: A handful of still pics can be uploaded, then in just a few clicks you can add music, choose a theme, tweak as needed: done!
Visually augments the creative process of defining exactly the message marketing is looking to capture. While words can mean different things to different people, visuals are a very effective communication tool. Animoto lets you test, change, test again and learn so much more about your audience in the process.
Our "Who I Am" use of Animoto that drove a higher rate of engagement with our millennial audience that we're challenged with defining the answer to that question.
Endless applications in every division: Product Engineering, who want to design their GoToMarket strategy, HR who would use it in a Promotion/Employee Awards program or Training Departments.
Each release of Camtasia has added just enough functionality to justify the upgrade to the new version. I like that Camtasia is not a subscription-based product as we have more flexibility and control over our spend on the product. We can also purchase support packages that include the next version when released.
I haven't used another video recording and editing tools that is as comprehensive and straight-forward as Camtasia. Typically, if you want a user-friendly video editing tools for novice users, you have to compromise on features. Camtasia solves this problem by offering extensive editing features in a simplistic, user-friendly environment. Highly recommend
We haven't actually needed much support so that in itself says a lot about the software. It was easy to use and had great tool tips that guide you through the tool so you don't even need to reach out to support. There are help files that are there when needed, and some of these are helpful to us as well because again, we didn't have to reach out and wait for support.
With the latest version (Camtasia 2020), I actually had problems with an Imac with HighSierra, but from the first moment they answered and guided me to solve the problem, even before making the purchase (with some doubts I had). And they have support in English and Spanish, I really liked that.
iMovie comes standard on most Macs, though it is not nearly as intuitive/user-friendly for the first-time video editor as Animoto is. Also, iMovie doesn't have a library of usable stock images and music clips like Animoto, which is worth the price of subscription alone.
My goal was to quickly create a professional-looking course and video in no time with Camtasia. 'Time is money,' as the old saying goes. Because of my lack of time and patience, I didn't bother with other applications. Camtasia is everything I need and more. I just wished I can afford the upgrade.
We used to source instructional videos. Now we do them in house, saving us time and money. Not only that, they are of higher production value.
We have used Camtasia to produce promotional videos in house. These used to be outsourced.
We don't have to wait for an outside firm to find capacity to help us with simple video projects, but can now do them on our timeline.
Camtasia has surprising power for the price. Again, don't expect Primiere Pro, but understand you may find you can do a lot with this program. We keep finding more and more use-cases for it.
