TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Show by Animaker

    Score10 out of 10
    N/AShow, by Animaker headquartered in Palo Alto, helps companies across channels, cross-functional (Sales, marking, and communication) to engage with their respective audience using all forms of Video-based communication with the goal of increasing funnel conversions, revenue, and customer engagement.

    $29

    per month

    Emma by Marigold

    Score9.4 out of 10
    N/AEmma by Marigold is an email marketing solution. Its key features include mobile-ready design templates, email automation, audience segmentation, and dynamic content. The software includes integration with third-party CRM solutions, ecommerce platforms, and social networks.

    $500

    per year per user

    Pricing
    Show by AnimakerEmma by Marigold
    Editions & Modules
    Starter
    $29
    per month
    Pro
    $99
    per month
    Enterprise
    Custom Pricing
    Basic
    $500
    per year per user
    Offerings
    Pricing Offerings
    Show by AnimakerEmma by Marigold
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeRequiredNo setup fee
    Additional DetailsUp to 50% discount available for annual subscription.—
    More Pricing Information
    Features
    Show by AnimakerEmma by Marigold
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Show by Animaker and Emma by Marigold
    Feature
    Show by Animaker
    9.6
    1 Ratings
    19% above category average
    Emma by Marigold
    9.1
    31 Ratings
    14% above category average
    WYSIWYG email editor10.01 Ratings8.024 Ratings
    Dynamic content10.01 Ratings9.025 Ratings
    Ability to test dynamic content9.01 Ratings9.024 Ratings
    Landing pages9.01 Ratings00 Ratings
    A/B testing10.01 Ratings9.024 Ratings
    Mobile optimization10.01 Ratings9.029 Ratings
    Email deliverability reporting10.01 Ratings10.031 Ratings
    List management8.01 Ratings10.031 Ratings
    Triggered drip sequences10.01 Ratings9.021 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Show by Animaker and Emma by Marigold
    Feature
    Show by Animaker
    8.7
    1 Ratings
    13% above category average
    Emma by Marigold
    10.0
    31 Ratings
    26% above category average
    Dashboards10.01 Ratings10.030 Ratings
    Standard reports10.01 Ratings9.931 Ratings
    Custom reports6.01 Ratings10.019 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Show by Animaker and Emma by Marigold
    Feature
    Show by Animaker
    9.8
    1 Ratings
    20% above category average
    Emma by Marigold
    -
    Ratings
    Link Tracking9.01 Ratings00 Ratings
    Email Accessibility Tools10.01 Ratings00 Ratings
    Spelling and Grammar Check10.01 Ratings00 Ratings
    Email Previews10.01 Ratings00 Ratings
    Best Alternatives
    Show by AnimakerEmma by Marigold
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Everest (Return Path + 250ok)
    Score10 out of 10
    Everest (Return Path + 250ok)
    Score10 out of 10
    Enterprises
    Emma by Marigold
    Score9.4 out of 10
    Litmus from Validity
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Show by AnimakerEmma by Marigold
    Likelihood to Recommend
    10.0
    (1 ratings)
    8.0
    (32 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.5
    (5 ratings)
    Usability
    -
    (0 ratings)
    10.0
    (2 ratings)
    Support Rating
    -
    (0 ratings)
    2.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    7.0
    (1 ratings)
    User Testimonials
    Show by AnimakerEmma by Marigold
    Likelihood to Recommend
    Animaker
    If anyone wants to get leads through email or other marketing instruments by interactive video or presentation, Show is the perfect solution. Show is also a great tool for getting feedback or conducting surveys through video or presentation. Its email credit limit is fantastic. To me, it is great for data-driven marketing and product development
    Incentivized
    Read full review
    Marigold
    Using Emma for weekly templated email use with minimal changes is awesome. If you want you can create a master and make minor graphic edits quickly and easily from your smartphone. Any edit is possible as long as the artwork is on the online server. Only time I hit a bump in the road is when I was asked to change the style sheet and did not know that the pricing plan I was on did not include this feature. Client had to wait to send new format until Emma performed the requested changes.
    Read full review
    Pros
    Animaker
    • Show boosts Lead Generation through Video form.
    • It has a powerful analytics that helps to the future data driven marketing.
    • It has nice templates with all the essential features.
    Incentivized
    Read full review
    Marigold
    • Enterprise-level email marketing with multi-level account structure allowing for multiple users at different levels to send campaigns
    • Easy-to-use WYSIWYG email template editors to create dynamic emails with enhanced personalization through merge-fields
    • A large API index that connects to many different platforms and the ability to work with Emma support to create new connections to new platforms as needed
    Incentivized
    Read full review
    Cons
    Animaker
    • It should have more email integration feature.
    • Show should add Tiktok too as social media.
    • There should have webhooks.
    Incentivized
    Read full review
    Marigold
    • Their customer service leaves something to be desired. We ran into an issue with one of our campaigns, and we decided to reach out to support, but they didn't get back with us until 3 hours later! Time is money!!
    • We don't like that their photo editing capabilities are limited, you can only choose small, medium or large photos with no way to resize to exact dimensions. Makes emails a bit of a pain
    • The upgraded premium tools are buggy and leave something to be desired as well – it's a shame.
    Incentivized
    Read full review
    Likelihood to Renew
    Animaker
    No answers on this topic
    Marigold
    Emma has been a great tool for our marketing. It's easy to use and I've had no issues in the almost two years we've been with them. It's really been a great way for us to stay connected with customers that takes no time to setup and send
    Incentivized
    Read full review
    Usability
    Animaker
    No answers on this topic
    Marigold
    While every WYSIWYG software will experience glitches, Emma handles them well. Keep in mind they rarely happen, but they do, it can be of annoyance. Regardless, Emma allows my organization to create seamless email campaigns using fresh data. Emma makes coming up with strategic decisions very easy. The list segmentation that Emma feature allows us to easily manage a large list without issues. Overall, Emma is extremely usable with nearly no learning curve!
    Incentivized
    Read full review
    Support Rating
    Animaker
    No answers on this topic
    Marigold
    I hate that to get support I have to submit a question to a public forum and wait for a response. I just want the ability for a quick live chat to answer my simple help questions quickly or at the very least submit a ticket via email and get a status update.
    Incentivized
    Read full review
    Alternatives Considered
    Animaker
    Show by Animaker is more versatile than other tools same as Show. It is more interactive and dynamic in the context of features and options. Show has all the necessary features like video forms, CTA, real-time reaction, and email integration. Its HTML mode is also fantastic. Analytics is very powerful and helpful for the marketing guys to make marketing decisions
    Incentivized
    Read full review
    Marigold
    At the time we made the decision to move to Emma, my organization was using both MailChimp and Constant Contact. Emma's drag-and-drop template editor surpassed both, and even editing the pre-made template HTML in Emma was easier. List management was much smoother than the clunky Constant Contact and MailChimp lists we had. From a design perspective, we chose Emma for its ease of use in creating templates and modifying existing ones, as well as the ability to push out branded templates and brand assets through its master admin/subaccount capabilities. Emma's analytics and reporting were much less frustrating to navigate and understand, such that, rather than spending all of our time trying to make sense of the metrics from a campaign (which we were definitely doing), we were attracted to being able to report easily and then move on to determining how to make real improvements
    Incentivized
    Read full review
    Return on Investment
    Animaker
    • It helps to get feedback from the clients and prospects.
    • It helps me to get the real time engagement of the audience .
    • It helps me to get new clients.
    Incentivized
    Read full review
    Marigold
    • Stores using the platform have seen good deliverability stats. Open rates and click-through rates are high with the templates that Emma creates. We still face the challenge of getting more users on the platform.
    • User satisfaction is high for our users who are regularly using the platform.
    Incentivized
    Read full review
    ScreenShots

    Show by Animaker Screenshots

    Screenshot of Show AIScreenshot of Show AIScreenshot of CRM

    Emma by Marigold Screenshots

    Screenshot of dynamic content used to send unique, personalized content to each subscriber based on the data stored about them from a single email.Screenshot of the editor's drag & drop layouts and inline text editing, that help to keep the creative process fast and flexible.Screenshot of a display of account activity, email performance and recent mailings in one place right after login.Screenshot of insights on the go using Metric, the included iPhone and Android app.Screenshot of response results that give insights into what's working and provide next steps.Screenshot of customizable, mobile-optimized templates to show off a brand and content in the template gallery.