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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Amplitude Analytics

    Score8.3 out of 10
    N/AAmplitude Analytics is an analytics platform for mobile and web. It is designed to help organizations segment users and analyze funnels, retention and revenue. Amplitude Analytics helps product marketers to achieve actionable insights from customer digital journeys and uses behavioral graphs to build customer-focused products. Amplitude also optimizes digital products for increased quality engagements, increased conversion rates, and long-term customer loyalty.

    $61

    per month

    SAP Customer Data Solutions

    Score8.1 out of 10
    N/AThe SAP Customer Data Cloud, based on Gigya (acquired by SAP in 2017) is a product suite that allows users to identify consumers, business customers, or partners across devices and channels to drive registrations and engagement; manage access, permission, and consent; and transform data into unified customer profiles.N/A
    Pricing
    Amplitude AnalyticsSAP Customer Data Solutions
    Editions & Modules
    Plus
    $49
    per month (paid annually)
    Growth
    Contact Sales
    Enterprise
    Contact Sales
    Starter
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    Amplitude AnalyticsSAP Customer Data Solutions
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Amplitude AnalyticsSAP Customer Data Solutions
    Considered Both Products
    Amplitude
    No answer on this topic
    SAP
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    25 Answers
    98%
    Would buy again
    49 Answers
    Delivers good value for the price
    91%
    Delivers good value for the price
    20 Answers
    100%
    Delivers good value for the price
    43 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    25 Answers
    100%
    Happy with the feature set
    50 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    17 Answers
    95%
    Lived up to sales and marketing promises
    37 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    18 Answers
    93%
    Implementation went as expected
    38 Answers
    Features
    Amplitude AnalyticsSAP Customer Data Solutions
    Tag Management
    Comparison of Tag Management features of Amplitude Analytics and SAP Customer Data Solutions
    Feature
    Amplitude Analytics
    -
    Ratings
    SAP Customer Data Solutions
    7.8
    28 Ratings
    6% below category average
    Tag library00 Ratings7.827 Ratings
    Tag variable mapping00 Ratings7.725 Ratings
    Ease of writing custom tags00 Ratings7.826 Ratings
    Rules-driven tag execution00 Ratings7.826 Ratings
    Tag performance monitoring00 Ratings7.925 Ratings
    Page load times00 Ratings8.026 Ratings
    Mobile app tagging00 Ratings7.625 Ratings
    Library of JavaScript extensions00 Ratings7.724 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Amplitude Analytics and SAP Customer Data Solutions
    Feature
    Amplitude Analytics
    -
    Ratings
    SAP Customer Data Solutions
    7.9
    28 Ratings
    4% below category average
    Standard visitor segmentation00 Ratings7.928 Ratings
    Behavioral visitor segmentation00 Ratings8.027 Ratings
    Traffic allocation control00 Ratings7.627 Ratings
    Website personalization00 Ratings8.126 Ratings
    Customer Data Management
    Comparison of Customer Data Management features of Amplitude Analytics and SAP Customer Data Solutions
    Feature
    Amplitude Analytics
    -
    Ratings
    SAP Customer Data Solutions
    7.9
    29 Ratings
    7% below category average
    Account Scoring00 Ratings7.627 Ratings
    Customer Data Governance00 Ratings8.128 Ratings
    Data Connectors00 Ratings7.829 Ratings
    Data Enhancement00 Ratings7.929 Ratings
    Data Ingestion00 Ratings7.729 Ratings
    Data Storage00 Ratings8.129 Ratings
    Data Visibility00 Ratings7.829 Ratings
    Event Data00 Ratings7.727 Ratings
    Identity Resolution00 Ratings8.227 Ratings
    Best Alternatives
    Amplitude AnalyticsSAP Customer Data Solutions
    Small Businesses
    No answers on this topic
    Twilio Segment
    Score8.3 out of 10
    Medium-sized Companies
    Piano Analytics
    Score8 out of 10
    Treasure Data
    Score9 out of 10
    Enterprises
    Piano Analytics
    Score8 out of 10
    Treasure Data
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Amplitude AnalyticsSAP Customer Data Solutions
    Likelihood to Recommend
    8.4
    (31 ratings)
    8.5
    (58 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    9.5
    (10 ratings)
    Usability
    7.7
    (3 ratings)
    9.1
    (7 ratings)
    Availability
    9.0
    (1 ratings)
    8.9
    (57 ratings)
    Performance
    10.0
    (1 ratings)
    7.3
    (7 ratings)
    Support Rating
    9.0
    (6 ratings)
    9.1
    (8 ratings)
    In-Person Training
    8.0
    (1 ratings)
    9.1
    (2 ratings)
    Online Training
    7.0
    (1 ratings)
    9.1
    (7 ratings)
    Implementation Rating
    9.0
    (1 ratings)
    7.3
    (7 ratings)
    Configurability
    8.0
    (1 ratings)
    9.1
    (1 ratings)
    Contract Terms and Pricing Model
    8.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    9.0
    (1 ratings)
    9.1
    (1 ratings)
    Product Scalability
    8.0
    (1 ratings)
    9.1
    (1 ratings)
    Vendor post-sale
    9.0
    (1 ratings)
    4.5
    (1 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    4.5
    (1 ratings)
    User Testimonials
    Amplitude AnalyticsSAP Customer Data Solutions
    Likelihood to Recommend
    Amplitude
    Amplitude Analytics is an excellent solution for anyone with a mobile app and you want to track what users are doing, are they completing conversion steps, and are they coming back more often. This all helps you visual your customer bases engagement and help project future engagement and create goals. This also helps with prioritizing products to address drop-off points in the product to increase conversions.
    Incentivized
    Read full review
    SAP
    It's best suited for business business to turn digital interaction in to richer and high value and experience that reach across computing platform also it offers a holistic and integrated approach to managing customer data and enhancing and personalized experience.it also draw actionable insights.because it offers wide range of products . perfect customer insight data solutions
    Incentivized
    Read full review
    Pros
    Amplitude
    • Feature analytics - measuring frequency of usage
    • Time taken by users to convert in funnels
    • Actions that drive certain user behaviors in funnels via correlation
    • Actions that lead to user drop off in funnels via correlation
    • Comparing behavior of two custom user cohorts
    Incentivized
    Read full review
    SAP
    • SAP's Customer Data Solutions provide a comprehensive customer view by collecting detailed data, including age, web activity, and buying history.
    • The software's strong analytics features give valuable information about how customers use content and products, so we can enhance our strategies.
    • SAP Customer Data Solutions offers insights to create specific marketing campaigns that sort audiences by preferences, browsing, and purchase behavior.
    Incentivized
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    Cons
    Amplitude
    • Some offerings seem duplicative, like dashboards and notebooks, which only seem to differ in that one can subscribe to dashboards
    • The messaging on valid vs invalid property types could be better explained to clarify which types (string, Boolean, integer, etc) are expected in particular scenarios. Though the type is usually set during event creation, we've often seen examples where the data received in production is different, leading to 'invalid type' errors
    Incentivized
    Read full review
    SAP
    • I find the interface a bit complex and challenging to navigate. I remember having difficultly grasping it completely especially when I was new to the system. Simplifying the user experience would make it more accessible for everyone, making tasks quicker and more intuitive.
    • integrating it seamlessly with other software and platforms could enhance its functionality. I would really really love an integration between BenchMark email marketing tool.
    Incentivized
    Read full review
    Likelihood to Renew
    Amplitude
    Great product Good value for the cost/initiate Support docs and FAQs are great - they limit the necessity of reaching out to in-person support. So when you do call them ... it is for a legit question/issue, no just a "where is it" or a "how to I do xyz123?"
    Incentivized
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    SAP
    On the whole I am really impressed with SAP Customer Data Solutions and would highly recommend that other professionals look at this software to enhance their B2C and B2B sales
    Incentivized
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    Usability
    Amplitude
    It's a fairly straightforward platform that's beginner friendly. The biggest usability hurdle is most often created by your own team, as it's imperative to know what event sources are being sent to Amplitude and what those event names are. Within being properly onboarded by a team member it can be hard to get started using Amplitude. It takes time to understand what data your company may be sending to the product, the naming conventions of events (especially if there are old or deprecated events names
    Incentivized
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    SAP
    We mostly work with the API which is of very good quality and is well documented.However, some of our success is also due to having very talented developers on staff, and also understanding advanced gamification design. The tool supports a talented team! It won't actually do everything for you automatically.
    Read full review
    Reliability and Availability
    Amplitude
    Alway up and running, or if there is a problem we can get back in the game right away. The reliability was a big selling point for me, and it was true when this company got it. Rollouts can be tough, but this was pretty seamless. Good support throughout the process, good documentation to handle questions/tips
    Incentivized
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    SAP
    Customer Data Solutions availability has been pretty good, anytime there has been any issues like I mentioned before, support staff has been quickly avialable to help trouble shoot things. Customer data solutions has had very few outages during out time using it as well and when they happen it's a quick resolution.
    Incentivized
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    Performance
    Amplitude
    No issues, problems, or negative remarks from us!! We had a plan, vendor support was rock solid, our data folks have experience, OCM supported as needed, and we got the rollout done on time, on budget, and with only minor hiccups. SInce the rollout, most of us have already forgotten the hiccups and generally speak highly of the product
    Incentivized
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    SAP
    There are some latency issues. The 24 hour caching problem mentioned earlier is a problem. Sometimes the Gigya system makes two calls instead of a single call if we go directly to the social platform. For this reason, it's sometimes more efficient to go direct rather than use Gigya.
    Read full review
    Support Rating
    Amplitude
    I haven't used the Amplitude support other than their training docs so I can't speak too much to the in-person support but the docs are serviceable. Nothing too crazy but between the user tips, email notifications, and the decent number of docs I was able to get the support I needed to ramp up on the tool.
    Incentivized
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    SAP
    We have had multiple instances of help from Gigya to get our custom implementation working, including detailed technical assistance to a third party. We have found Gigya to be thorough and timely in their responses to all queries, which are consistently excellent.
    Read full review
    In-Person Training
    Amplitude
    Virtual Not bad considering the timeframe and turnaround. The biggest benefit was for my end-users to hear a voice (other than mine/ours! LOL) telling them about the new features and capabilities. The in-person training was really good for having an expert that knows the answers and could refer to past experiences, problems, solutions. THey were a great resource to ease the transition ... basically a "you are gonna be okay with this change ... you got this etc.!" kinda vibe
    Incentivized
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    SAP
    because it was made directly in the company
    Incentivized
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    Online Training
    Amplitude
    Good enough to get strong baseline. I always make sure our our users go to and/or focus on the vebndor-provided support docs rather than any formal training. Our instructors come and go, but written policy and how-to docs live much longer in a corporate setting. That said, the online training is sufficient. I like that the training curric is stacked and progressive.
    Incentivized
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    SAP
    They trained me in a train the trainer model. I then trained the internal team. Total training was about two hours, with an additional two hours for system setup.
    Training was maybe a little thin, but the system was fairly easy to learn and this wasn't really a problem.
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    Implementation Rating
    Amplitude
    My team members all have background as data analysts, so Amp was pretty easy to for them. There was sufficient online training available. We also used the available support documents. The actual rollout went well. We did significant testing beforehand. We did a phased rollout, with partial silent rollout (part of OCM's plan) for the smallest line of business. THe silent one was "silent" b/c it was done without fanfare or public notices ... it was just a "we're doing some things, it wont impact your work or workday
    Incentivized
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    SAP
    There was a bit of a learning curve in the beginning, and perhaps we were unclear on some of our requirements. Once they figured out what we wanted though, things went pretty smoothly. Just some minor hiccups in the beginning
    Read full review
    Alternatives Considered
    Amplitude
    Amplitude Analytics provides much more granular data than Google Analytics and gives you much more flexibility in how you can segment and splice the data. It also provides the ability to create closed funnels, which I have yet to find out how to do in Google Analytics. Amplitude has a very similar interface to Mixpanel, with a few handy additions, like the ability to name and categorize your events.
    Read full review
    SAP
    There is a dedicated team for SAP setup that helps in providing specialized or customized services to the user. The platform's accessibility lets us obtain reports and information in real time so we reach clients at the proper moment by optimizing delivery time appealed to us the most.
    Incentivized
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    Contract Terms and Pricing Model
    Amplitude
    It is a good product. You have to pay for quality ... kinda like buying a Lexus or a Toyota instead of a Buick or a Chevy
    Incentivized
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    SAP
    No answers on this topic
    Scalability
    Amplitude
    Like all the other grades, it was mostly an easy implementation ... we have experience people, the rollout in general is well planned, and the vendor was very supportive
    Incentivized
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    SAP
    because the platform actually allows you to scale at any time if designed following best practices
    Incentivized
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    Return on Investment
    Amplitude
    • It collects data of great importance which allows to make product improvements.
    • It easily identifies problems a user may have with the product.
    • The flow of users who have used the product has improved, thus being able to generate more income thanks to the improvements and new functions.
    Incentivized
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    SAP
    • Having a single, stremlined point of entry for the customers improves the overall customer experience
    • By the same reason, maintenance costs are reduced because interventions focus on a single object
    • It's versatile in its integration so there is no need to change the surrounding software ecosystem
    Incentivized
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    ScreenShots

    SAP Customer Data Solutions Screenshots

    Screenshot of Customer Login in SAP Enterprise Consent and Preference ManagementScreenshot of User Identities report dashboardScreenshot of Search by Custom Fields windowScreenshot of Customer Data DataflowScreenshot of Account InformationScreenshot of SAP Customer Data Platform