Amplitude Analytics is an analytics platform for mobile and web. It is designed to help organizations segment users and analyze funnels, retention and revenue. Amplitude Analytics helps product marketers to achieve actionable insights from customer digital journeys and uses behavioral graphs to build customer-focused products. Amplitude also optimizes digital products for increased quality engagements, increased conversion rates, and long-term customer loyalty.
$49
per month (paid annually)
Quantum Metric
Score 8.0 out of 10
Enterprise companies (1,001+ employees)
Quantum Metric is designed to help organizations build better digital products faster. Their platform for Continuous Product Design gives business and IT teams a single version of truth which the vendor describes as fast, quantified, and grounded on what customers actually experience. The solution ultimately aims to help teams agree on priorities, build products customers love, and innovate with speed and confidence.
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Pricing
Amplitude Analytics
Quantum Metric
Editions & Modules
Plus
$49
per month (paid annually)
Growth
Contact Sales
Enterprise
Contact Sales
Starter
Free
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Offerings
Pricing Offerings
Amplitude Analytics
Quantum Metric
Free Trial
No
No
Free/Freemium Version
Yes
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
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Community Pulse
Amplitude Analytics
Quantum Metric
Features
Amplitude Analytics
Quantum Metric
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Amplitude Analytics
-
Ratings
Quantum Metric
8.7
Ratings
8% above category average
Responsive Design for Web Access
00 Ratings
8.40 Ratings
Mobile Application
00 Ratings
8.60 Ratings
Dashboard / Report / Visualization Interactivity on Mobile
00 Ratings
9.00 Ratings
Mobile App Analytics
00 Ratings
8.60 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
I would highly recommend Amplitude to people in the product and business analytics domains who have a need for deep, data-driven insights into customer behavior, accessible in a self-service platform. Amplitude stands out in its comprehensiveness and flexibility; once events are implemented, there are a multitude of options to combine, track, form journeys, and dive deeper into user behavior. Though the barrier for entry is a little bit steep, Amplitude is more friendly to non-technical users than other business insight platforms, without compromising the effectiveness of the analysis tools. Amplitude may not be best suited for web marketing analytics - traffic, page views, etc - since it is more focused on full-platform product analytics.
If you're looking to go beyond session replay and have a tool with intelligence to show you specific issues, and prioritize those, I think this is a good tool. Retailers that have had ups and downs, and are maybe seeing an increase in their online traffic/sales, who want a better view of how to improve the customer experience. You need a fairly mature digital analytics environment for this to make sense. If you have a more basic analytics environment, or you don't have the people/skills to use all the information QM can provide, it's probably not a good fit.
It provides me great answers about my critical questionnaire, by which I can easily explore behavioral data across any chart, persona, and cohort that are simple and intuitive to understand as they have made easy segmentation.
It offers its services for SQL queries due to which I have reduced the workload and save the time that was spent in finding out the technical aspects.
Identifying user pain points and frustrations. Quantum Metrics has a data point called Rage Click which shows when a customer has clicked multiple times back to back on a particular section of the website.
Replaying a session to see everything that is loading on the front end to the customer, as well as the backed end of the website, has been critical in troubleshooting the experience.
Heatmaps are a awesome tool we have found very useful in showing engagement with different content on the page, how far user scroll & drop off and to see a split side by side view of the same page in an a/b test.
Great product Good value for the cost/initiate Support docs and FAQs are great - they limit the necessity of reaching out to in-person support. So when you do call them ... it is for a legit question/issue, no just a "where is it" or a "how to I do xyz123?"
Quantum is a nice tool and is user friendly however I believe there always room for improvement. We have experienced minor issues with a few sessions which were solved by Quantum support reps in a timely manner and some of the dashboards are not as robust as other tools we use
It's a fairly straightforward platform that's beginner friendly. The biggest usability hurdle is most often created by your own team, as it's imperative to know what event sources are being sent to Amplitude and what those event names are. Within being properly onboarded by a team member it can be hard to get started using Amplitude. It takes time to understand what data your company may be sending to the product, the naming conventions of events (especially if there are old or deprecated events names
For a new user, it's pretty intuitive to onboard and start doing the basic functionalities. But QM has a lot of functionalities which can be leveraged by more team members (especially when you don't have analysts dedicatedly using this) if further enhancements to usability are made.
Alway up and running, or if there is a problem we can get back in the game right away. The reliability was a big selling point for me, and it was true when this company got it. Rollouts can be tough, but this was pretty seamless. Good support throughout the process, good documentation to handle questions/tips
No issues, problems, or negative remarks from us!! We had a plan, vendor support was rock solid, our data folks have experience, OCM supported as needed, and we got the rollout done on time, on budget, and with only minor hiccups. SInce the rollout, most of us have already forgotten the hiccups and generally speak highly of the product
I haven't used the Amplitude support other than their training docs so I can't speak too much to the in-person support but the docs are serviceable. Nothing too crazy but between the user tips, email notifications, and the decent number of docs I was able to get the support I needed to ramp up on the tool.
I've been very impressed with the support Quantum Metric has provided. Our amazing Customer Success team has provided excellent service and has gone above and beyond in helping us use and understand the tool. We hold weekly calls with multiple teams and QM has been proactive in bringing things to our team's attention and making suggestions. The support has been one of the most important aspects of having QM and has allowed us to make great strides in improving how we use data and user research in our work.
Virtual Not bad considering the timeframe and turnaround. The biggest benefit was for my end-users to hear a voice (other than mine/ours! LOL) telling them about the new features and capabilities. The in-person training was really good for having an expert that knows the answers and could refer to past experiences, problems, solutions. THey were a great resource to ease the transition ... basically a "you are gonna be okay with this change ... you got this etc.!" kinda vibe
Good enough to get strong baseline. I always make sure our our users go to and/or focus on the vebndor-provided support docs rather than any formal training. Our instructors come and go, but written policy and how-to docs live much longer in a corporate setting. That said, the online training is sufficient. I like that the training curric is stacked and progressive.
My team members all have background as data analysts, so Amp was pretty easy to for them. There was sufficient online training available. We also used the available support documents. The actual rollout went well. We did significant testing beforehand. We did a phased rollout, with partial silent rollout (part of OCM's plan) for the smallest line of business. THe silent one was "silent" b/c it was done without fanfare or public notices ... it was just a "we're doing some things, it wont impact your work or workday
Amplitude Analytics is a robust platform that can take your data reporting beyond what's currently capable in GA. Heap is a great intermediate tool, that takes data analysis a step further and is an excellent product in it's own right. Mixpanel is the most comparable both have very similar reporting/dashboarding functionality. Amplitude can often be preferred by product and data engineering teams for it's ease of setup and impressive analytics displays.
Quantum Metric has unmatched support and is easy to use. The simple data visualization gave us an excellent analysis on specific pages and was a game changer. In other words, other tools may offer the same, but that's all. An easy-to-understand breakdown of how customers spent their time is provided. It makes it easier to empathize with others and understand their behaviors. Quantum Metric offers the whole package, unlike other tools.
Like all the other grades, it was mostly an easy implementation ... we have experience people, the rollout in general is well planned, and the vendor was very supportive
