Amplitude Analytics vs. Microsoft Power BI

I would highly recommend Amplitude to people in the product and business analytics domains who have a need for deep, data-driven insights into customer behavior, accessible in a self-service platform. Amplitude stands out in its comprehensiveness and flexibility; once events are implemented, there are a multitude of options to combine, track, form journeys, and dive deeper into user behavior. Though the barrier for entry is a little bit steep, Amplitude is more friendly to non-technical users than other business insight platforms, without compromising the effectiveness of the analysis tools. Amplitude may not be best suited for web marketing analytics - traffic, page views, etc - since it is more focused on full-platform product analytics.

Incentivized

Microsoft Power BI is great for sales tracking, financial reporting, and real-time operations monitoring. It integrates data from multiple sources, creating interactive dashboards for better decision-making. However, it's less ideal for real-time big data processing, offline access, or when deep customization is needed. It works best for structured reporting but struggles with highly complex data models.

Incentivized

• It provides me great answers about my critical questionnaire, by which I can easily explore behavioral data across any chart, persona, and cohort that are simple and intuitive to understand as they have made easy segmentation.
• It offers its services for SQL queries due to which I have reduced the workload and save the time that was spent in finding out the technical aspects.
• It is user-friendly and easy to use.

Incentivized

• It is great at taking in large amounts of data and housing it all.
• Microsoft Power BI is so user friendly and it's dashboards are very easy on the eye.
• The ease of sharing dashboards makes it great for use across a large company.

Incentivized

• Some more clarity and examples of implementation with GDPR in mind
• Some segregation inside user properties can be difficult to implement
• Splicing information inside funnels could be more intuitive
• User support for the cheaper tiers is hard to access
• Pricing transparency really needs to be improved

• It would be easier for users could Microsoft Power BI and Excel used the same programming languages.
• Would like to see the online version of Microsoft Power BI be as powerful as the desktop version.
• Publishing a Microsoft Power BI file online and then having to save the file is somewhat redundant.
• Would like to export each page or chart as an image.

Incentivized

Great product Good value for the cost/initiate Support docs and FAQs are great - they limit the necessity of reaching out to in-person support. So when you do call them ... it is for a legit question/issue, no just a "where is it" or a "how to I do xyz123?"

Incentivized

Microsoft Power BI is an excellent and scalable tool. It has a learning curve, but once you get past that, the sky is the limit and you can build from the most simple to the most complex dashboards. I have built everything from simple reports with only a few data points to complex reports with many pages and advanced filtering.

It's a fairly straightforward platform that's beginner friendly. The biggest usability hurdle is most often created by your own team, as it's imperative to know what event sources are being sent to Amplitude and what those event names are. Within being properly onboarded by a team member it can be hard to get started using Amplitude. It takes time to understand what data your company may be sending to the product, the naming conventions of events (especially if there are old or deprecated events names

Incentivized

Takes a little bit to get used to it. Not natively intuitive but fairly straight forward to pick up. Also docking it a few points because you can create a really clean, simple UI in Claude very quickly that's faster than building all of this yourself in Microsoft Power BI.

Incentivized

Alway up and running, or if there is a problem we can get back in the game right away. The reliability was a big selling point for me, and it was true when this company got it. Rollouts can be tough, but this was pretty seamless. Good support throughout the process, good documentation to handle questions/tips

Incentivized

No issues, problems, or negative remarks from us!! We had a plan, vendor support was rock solid, our data folks have experience, OCM supported as needed, and we got the rollout done on time, on budget, and with only minor hiccups. SInce the rollout, most of us have already forgotten the hiccups and generally speak highly of the product

Incentivized

I haven't used the Amplitude support other than their training docs so I can't speak too much to the in-person support but the docs are serviceable. Nothing too crazy but between the user tips, email notifications, and the decent number of docs I was able to get the support I needed to ramp up on the tool.

Incentivized

It is a fantastic tool, you can do almost everything related with data and reports, it is a perfect substitutive of Power Point and Excel with a high evolution and flexibility, and also it is very friendly and easy to share. I think all companies should have Power BI (or other BI tool) in their software package and if they are in the MS Suite, for sure Power BI should be the one due to all the benefits of the MS ecosystem.

Incentivized

Virtual Not bad considering the timeframe and turnaround. The biggest benefit was for my end-users to hear a voice (other than mine/ours! LOL) telling them about the new features and capabilities. The in-person training was really good for having an expert that knows the answers and could refer to past experiences, problems, solutions. THey were a great resource to ease the transition ... basically a "you are gonna be okay with this change ... you got this etc.!" kinda vibe

Incentivized

Good enough to get strong baseline. I always make sure our our users go to and/or focus on the vebndor-provided support docs rather than any formal training. Our instructors come and go, but written policy and how-to docs live much longer in a corporate setting. That said, the online training is sufficient. I like that the training curric is stacked and progressive.

Incentivized

My team members all have background as data analysts, so Amp was pretty easy to for them. There was sufficient online training available. We also used the available support documents. The actual rollout went well. We did significant testing beforehand. We did a phased rollout, with partial silent rollout (part of OCM's plan) for the smallest line of business. THe silent one was "silent" b/c it was done without fanfare or public notices ... it was just a "we're doing some things, it wont impact your work or workday

Incentivized

It was integrated with our erp easily and was accessible on cloud.

Incentivized

Amplitude Analytics is a robust platform that can take your data reporting beyond what's currently capable in GA. Heap is a great intermediate tool, that takes data analysis a step further and is an excellent product in it's own right. Mixpanel is the most comparable both have very similar reporting/dashboarding functionality. Amplitude can often be preferred by product and data engineering teams for it's ease of setup and impressive analytics displays.

Incentivized

All others apps are enablers and Microsoft Power BI is the visual that end user sees which often adds more value to the end user to make strategic decisions from this. All are equally great but Microsoft Power BI is the end result

Incentivized

Like all the other grades, it was mostly an easy implementation ... we have experience people, the rollout in general is well planned, and the vendor was very supportive

Incentivized

• Helped us determine actions that lead to an increase in install to sign up conversion
• Helped us determine actions that lead to drop off while users invest
• Helped us determine actions taken by paying users, increasing conversion of non-paying users to paid users

Incentivized

• We're still early in the adoption process at this company, but we've illustrated how bad data keeps us from being more productive. ~25% of a team's work week was dedicated to effectively cleaning up entries, but it was always seen as a normal to them.

Incentivized