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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Amplitude Analytics

    Score8.3 out of 10
    N/AAmplitude Analytics is an analytics platform for mobile and web. It is designed to help organizations segment users and analyze funnels, retention and revenue. Amplitude Analytics helps product marketers to achieve actionable insights from customer digital journeys and uses behavioral graphs to build customer-focused products. Amplitude also optimizes digital products for increased quality engagements, increased conversion rates, and long-term customer loyalty.

    $61

    per month

    Kameleoon

    Score7.7 out of 10
    Enterprise companies (1,001+ employees)
    Kameleoon boasts users among 500 corporate and enterprise companies across North America, Europe, and Asia Pacific to help brands deliver digital experiences and products to their customers. GDPR, CPPA, and HIPPA compliant, Kameleoon’s A/B testing, full stack, and AI-powered personalization solutions are designed to help marketers, product owners, and developers maximize customer engagement and conversion, across all channels.N/A
    Pricing
    Amplitude AnalyticsKameleoon
    Editions & Modules
    Plus
    $49
    per month (paid annually)
    Growth
    Contact Sales
    Enterprise
    Contact Sales
    Starter
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    Amplitude AnalyticsKameleoon
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Consulting services are priced on demand.
    More Pricing Information
    Community Pulse
    Amplitude AnalyticsKameleoon
    Considered Both Products
    Amplitude
    No answer on this topic
    Kameleoon
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    25 Answers
    98%
    Would buy again
    58 Answers
    Delivers good value for the price
    91%
    Delivers good value for the price
    20 Answers
    98%
    Delivers good value for the price
    56 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    25 Answers
    97%
    Happy with the feature set
    57 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    17 Answers
    98%
    Lived up to sales and marketing promises
    48 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    18 Answers
    96%
    Implementation went as expected
    51 Answers
    Features
    Amplitude AnalyticsKameleoon
    Testing and Experimentation
    Comparison of Testing and Experimentation features of Amplitude Analytics and Kameleoon
    Feature
    Amplitude Analytics
    -
    Ratings
    Kameleoon
    4.6
    47 Ratings
    56% below category average
    a/b experiment testing00 Ratings7.646 Ratings
    Split URL testing00 Ratings7.931 Ratings
    Multivariate testing00 Ratings7.639 Ratings
    Multi-page/funnel testing00 Ratings4.632 Ratings
    Cross-browser testing00 Ratings1.230 Ratings
    Mobile app testing00 Ratings9.018 Ratings
    Test significance00 Ratings3.540 Ratings
    Visual / WYSIWYG editor00 Ratings3.440 Ratings
    Advanced code editor00 Ratings4.339 Ratings
    Preview mode00 Ratings3.944 Ratings
    Test duration calculator00 Ratings2.218 Ratings
    Experiment scheduler00 Ratings5.423 Ratings
    Experiment workflow and approval00 Ratings2.329 Ratings
    Dynamic experiment activation00 Ratings4.532 Ratings
    Client-side tests00 Ratings1.435 Ratings
    Server-side tests00 Ratings8.918 Ratings
    Mutually exclusive tests00 Ratings1.223 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Amplitude Analytics and Kameleoon
    Feature
    Amplitude Analytics
    -
    Ratings
    Kameleoon
    5.5
    45 Ratings
    43% below category average
    Standard visitor segmentation00 Ratings4.645 Ratings
    Behavioral visitor segmentation00 Ratings3.541 Ratings
    Traffic allocation control00 Ratings5.143 Ratings
    Website personalization00 Ratings9.032 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Amplitude Analytics and Kameleoon
    Feature
    Amplitude Analytics
    -
    Ratings
    Kameleoon
    3.3
    46 Ratings
    87% below category average
    Conversion tracking00 Ratings4.245 Ratings
    Goal tracking00 Ratings4.246 Ratings
    Test reporting00 Ratings4.245 Ratings
    Results segmentation00 Ratings4.242 Ratings
    CSV export00 Ratings1.228 Ratings
    Experiments results dashboard00 Ratings1.541 Ratings
    Best Alternatives
    Amplitude AnalyticsKameleoon
    Small Businesses
    No answers on this topic
    Google Optimize
    Score6.7 out of 10
    Medium-sized Companies
    Piano Analytics
    Score8 out of 10
    AB Tasty
    Score8.8 out of 10
    Enterprises
    Piano Analytics
    Score8 out of 10
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Amplitude AnalyticsKameleoon
    Likelihood to Recommend
    8.4
    (31 ratings)
    7.7
    (74 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    -
    (0 ratings)
    Usability
    7.7
    (3 ratings)
    10.0
    (4 ratings)
    Availability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.0
    (6 ratings)
    8.9
    (13 ratings)
    In-Person Training
    8.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    7.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (1 ratings)
    -
    (0 ratings)
    Configurability
    8.0
    (1 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    8.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    9.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    8.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Amplitude AnalyticsKameleoon
    Likelihood to Recommend
    Amplitude
    Amplitude Analytics is an excellent solution for anyone with a mobile app and you want to track what users are doing, are they completing conversion steps, and are they coming back more often. This all helps you visual your customer bases engagement and help project future engagement and create goals. This also helps with prioritizing products to address drop-off points in the product to increase conversions.
    Incentivized
    Read full review
    Kameleoon
    There are many platforms to choose from when it comes to experimentation and personalization. We've found Kameleoon to be an excellent choice for those looking for a balance in capabilities (it checks all the boxes), cost-effectiveness, and a helpful customer success team paired with a responsive product team.
    Incentivized
    Read full review
    Pros
    Amplitude
    • Feature analytics - measuring frequency of usage
    • Time taken by users to convert in funnels
    • Actions that drive certain user behaviors in funnels via correlation
    • Actions that lead to user drop off in funnels via correlation
    • Comparing behavior of two custom user cohorts
    Incentivized
    Read full review
    Kameleoon
    • Widget editor (creating a widget without any code)
    • Results analysis dashboard (easy to read and understand)
    • The consulting team (always available to help and guide us - Thank you [C...] !!)
    • Segmentation (it allows us to easily target a specific audience)
    • The tool is very intuitive and easy to use
    Read full review
    Cons
    Amplitude
    • Some offerings seem duplicative, like dashboards and notebooks, which only seem to differ in that one can subscribe to dashboards
    • The messaging on valid vs invalid property types could be better explained to clarify which types (string, Boolean, integer, etc) are expected in particular scenarios. Though the type is usually set during event creation, we've often seen examples where the data received in production is different, leading to 'invalid type' errors
    Incentivized
    Read full review
    Kameleoon
    • Interface of the graphics editor is quite conceptual. It is fine after a few days but it takes a little while to recognize some icons.
    • Their online tutorial could also be easily improved.
    • If you want to do major graphical changes on your website, you will have to inject JS and CSS code which requires some technical background but I don’t know if that point can be improved.
    Read full review
    Likelihood to Renew
    Amplitude
    Great product Good value for the cost/initiate Support docs and FAQs are great - they limit the necessity of reaching out to in-person support. So when you do call them ... it is for a legit question/issue, no just a "where is it" or a "how to I do xyz123?"
    Incentivized
    Read full review
    Kameleoon
    already renewed :)
    Read full review
    Usability
    Amplitude
    It's a fairly straightforward platform that's beginner friendly. The biggest usability hurdle is most often created by your own team, as it's imperative to know what event sources are being sent to Amplitude and what those event names are. Within being properly onboarded by a team member it can be hard to get started using Amplitude. It takes time to understand what data your company may be sending to the product, the naming conventions of events (especially if there are old or deprecated events names
    Incentivized
    Read full review
    Kameleoon
    Kameleoon offers one of the best UI's I've seen when I've compared it to 4 of the other big competitors in the landscape. They have some improvement areas when it comes to the UX - Which is easily solvable if/when prioritized. There's a little to much "clicking" and "new tabs" in my opinion
    Read full review
    Reliability and Availability
    Amplitude
    Alway up and running, or if there is a problem we can get back in the game right away. The reliability was a big selling point for me, and it was true when this company got it. Rollouts can be tough, but this was pretty seamless. Good support throughout the process, good documentation to handle questions/tips
    Incentivized
    Read full review
    Kameleoon
    No answers on this topic
    Performance
    Amplitude
    No issues, problems, or negative remarks from us!! We had a plan, vendor support was rock solid, our data folks have experience, OCM supported as needed, and we got the rollout done on time, on budget, and with only minor hiccups. SInce the rollout, most of us have already forgotten the hiccups and generally speak highly of the product
    Incentivized
    Read full review
    Kameleoon
    No answers on this topic
    Support Rating
    Amplitude
    I haven't used the Amplitude support other than their training docs so I can't speak too much to the in-person support but the docs are serviceable. Nothing too crazy but between the user tips, email notifications, and the decent number of docs I was able to get the support I needed to ramp up on the tool.
    Incentivized
    Read full review
    Kameleoon
    We have a very good relationship with our CSM and with Kameleoon’s technical team. We trust them fully to help us with the set-up of A/B tests and personalizations, analysis of results, and any technical matter that we may encounter. They always do their best to be as responsive as possible, and our communications are always very fluid.
    Read full review
    In-Person Training
    Amplitude
    Virtual Not bad considering the timeframe and turnaround. The biggest benefit was for my end-users to hear a voice (other than mine/ours! LOL) telling them about the new features and capabilities. The in-person training was really good for having an expert that knows the answers and could refer to past experiences, problems, solutions. THey were a great resource to ease the transition ... basically a "you are gonna be okay with this change ... you got this etc.!" kinda vibe
    Incentivized
    Read full review
    Kameleoon
    No answers on this topic
    Online Training
    Amplitude
    Good enough to get strong baseline. I always make sure our our users go to and/or focus on the vebndor-provided support docs rather than any formal training. Our instructors come and go, but written policy and how-to docs live much longer in a corporate setting. That said, the online training is sufficient. I like that the training curric is stacked and progressive.
    Incentivized
    Read full review
    Kameleoon
    No answers on this topic
    Implementation Rating
    Amplitude
    My team members all have background as data analysts, so Amp was pretty easy to for them. There was sufficient online training available. We also used the available support documents. The actual rollout went well. We did significant testing beforehand. We did a phased rollout, with partial silent rollout (part of OCM's plan) for the smallest line of business. THe silent one was "silent" b/c it was done without fanfare or public notices ... it was just a "we're doing some things, it wont impact your work or workday
    Incentivized
    Read full review
    Kameleoon
    No answers on this topic
    Alternatives Considered
    Amplitude
    Amplitude Analytics provides much more granular data than Google Analytics and gives you much more flexibility in how you can segment and splice the data. It also provides the ability to create closed funnels, which I have yet to find out how to do in Google Analytics. Amplitude has a very similar interface to Mixpanel, with a few handy additions, like the ability to name and categorize your events.
    Read full review
    Kameleoon
    We were looking for a new tool after Google sunset their tool. We tested AB Tasty and Kameleoon. Our dev team was unhappy with the weight of the AB Tasty tag and I found the level of service with Kameleoon much higher.
    Read full review
    Contract Terms and Pricing Model
    Amplitude
    It is a good product. You have to pay for quality ... kinda like buying a Lexus or a Toyota instead of a Buick or a Chevy
    Incentivized
    Read full review
    Kameleoon
    No answers on this topic
    Scalability
    Amplitude
    Like all the other grades, it was mostly an easy implementation ... we have experience people, the rollout in general is well planned, and the vendor was very supportive
    Incentivized
    Read full review
    Kameleoon
    No answers on this topic
    Return on Investment
    Amplitude
    • It collects data of great importance which allows to make product improvements.
    • It easily identifies problems a user may have with the product.
    • The flow of users who have used the product has improved, thus being able to generate more income thanks to the improvements and new functions.
    Incentivized
    Read full review
    Kameleoon
    • Since we started using Kameleoon, our ROI indicators are all green. Truth is, we rely on exigent customers. If they’re not happy with our service, we will pay for it on the long term. Kameleoon helps us making sure this is not happening by providing us the tools to continuously improve our customers’ experiences.
    Incentivized
    Read full review
    ScreenShots