amoCRM vs. Veeva CRM

amoCRM is a great tool for midsize companies to build business processes of managing leads and work with clients in one place. It's very easy to integrate with your products because it has a lot of ready integrations with popular services. Also, a lot of companies offer a custom developed solution based on amoCRM to fit your business needs. amoCRM might not be so great of a solution for a small company because of its price and when you have less than 15-20 new leads per day. Also, you should definitely check API documentation if you need a fully customizable solution, it might not fit your needs.

Incentivized

Veeva CRM is best used in areas of Pharma companies or Animal Health based organizations. It adapts to the Health regulations which makes it easier for inventory and order management.

Incentivized

• Easy to use interface. You can customize your lead's view to show the most important information for amoCRM users.
• Ready to use Integrations. You can integrate amoCRM with your virtual PBX service, end-to-end analytics service, mailing services.
• Rich API. You can easily export all leads from amoCRM to different services and work with this data.
• Customization. You can add your own fields to lead card to fit your needs.
• Access management. You can set up different rights for different users, so only several users can, for example, delete leads or export data.

Incentivized

• iPad views are easy to navigate
• Sharing of media within platform helps keep record of what materials were used in the interactions
• Data extraction via API is easy

Incentivized

• Room for improvement would be that you need to manually integrate some of the apps for use.
• Adding information to different fields is timely, and having an auto-fill would be very useful for a lot of the text fields. Perhaps using AI platforms could help identify what content should flow where on the platform.
• Allow for Twitter integration. Grabbing leads from twitter is very important, using it for FB Messenger is great, but what about other platforms?

Incentivized

• The UI is a bit outdated and the system is somewhat lacking flexibility overall
• The reporting functionalities are very limited - it's great to gather data but a 3rd party solution is needed to get some meaning out of it
• Pricing. Veeva are big and therefore not that flexible. This does not make them the most small/midsize customer friendly

Incentivized

We have used Google Analytics, which is less of a direct competitor. Google Analytics does a lot more of tracking client data and engagement after it has happened. Google Analytics is not live like amoCRM can be and provide minute by minute data. This is where amoCRM has true benefit is in the up to the minute updates. Google Analytics gives me information after it has happened, which is great, but not enough to increase leads or sales.

Incentivized

As Veeva CRM is built on Salesforce' platform, both solutions have rather similar look, feel and offered set of functionalities. Veeva CRM is geared up specifically for the pharmaceutical industry - to my understanding, there is an agreement between the companies, preventing Salesforce.com from stepping into the pharma market. So if you are familiar with the Salesforce.com experience - from the solution to their implementation, training and support approaches - you can expect similar from Veeva (CRM).

Incentivized

• Positive impact is on time, the mobile app makes it easy to implement on all devices. For students, it helps to improve their communication skills.
• Positive, the leads you can gather all in one place makes it much more of an efficient process to track communication, so it saves time, and as a result, saves money.
• Negative, it seems to take up a lot of data on our mobile devices. Overall it does not have a major impact on the business, but on a mobile device it does drain the battery more than other apps do.

Incentivized

• The system has allowed our field staff to be more efficient
• Target marketing based on the data analytics