TrustRadius: an HG Insights company

Amazon Personalize vs. Azure Personalizer

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Amazon Personalize

    Score9.6 out of 10
    N/AAmazon Personalize uses machine learning algorithms to create recommendations that respond to the specific needs, preferences, and changing behavior of users in real-time, to drive increased customer engagement.N/A

    Azure Personalizer

    Score7.3 out of 10
    N/APersonalizer, available on Microsoft's Azure platform of cloud services and applications, is a personalization engine used to boost conversion and engagement, and add real-time relevance to product recommendations, with reinforcement learning–based capabilities available only through Azure. Users can select content, optimize layouts, and personalize offers with two API calls. Part of Azure Cognitive Services, Personalizer can be used as a standalone personalization solution or to complement…N/A
    Pricing
    Amazon PersonalizeAzure Personalizer
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Amazon PersonalizeAzure Personalizer
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Amazon PersonalizeAzure Personalizer
    Considered Both Products
    Amazon AWS
    No answer on this topic
    Microsoft
    Chose Azure Personalizer
    Azure Personaliser gives features at Reasonable rate. Also Owing a small E-commerce store I would prefer Azure Personalizer based on its features .
    Incentivized
    Key User Insights
    Would buy again
    100%
    Would buy again
    5 Answers
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    5 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    User Ratings
    Amazon PersonalizeAzure Personalizer
    Likelihood to Recommend
    9.7
    (5 ratings)
    7.0
    (1 ratings)
    User Testimonials
    Amazon PersonalizeAzure Personalizer
    Likelihood to Recommend
    Amazon AWS
    Well suited for vast business needs, Less suitable when planning for small limited business requirements. However, if the business is vast & the business requirements become vast, its easy to comprehend with Amazon Personalize, as most of the functions would be pre-built & as users, we can customize to our needs to meet business demands.
    Incentivized
    Read full review
    Microsoft
    Azure Personalizer is better for freshers who wishes to reach out to their potential customers who like their products.But for a established ecommerce ownerthis one is not recomended to use it since they only provides product personalisations for 50 or fewer products efficiently.
    Incentivized
    Read full review
    Pros
    Amazon AWS
    • Ingest virtually unlimited quantities of transactional data.
    • Provide world-class training capabilities.
    • Provide a free-tier to start your project.
    Incentivized
    Read full review
    Microsoft
    • Customer recommendation
    • High engagement Rate
    • Increase sales cycle
    Incentivized
    Read full review
    Cons
    Amazon AWS
    • Repetitive Recommendations.
    • Needs to improve the search speed.
    • Costly to purchase.
    Incentivized
    Read full review
    Microsoft
    • Less features compared to other tool in market
    • Learning loop time consumption is little high
    • Number of items for personalisation is less ie 50 or fewer
    Incentivized
    Read full review
    Alternatives Considered
    Amazon AWS
    Easy to integrate with existing applications, Easy to personalize for new users, Batch deploy, good recommendations and good suggestions based on current requirements, business goals get easy prioritized based on user needs and recommendations, it can work with existing tools and easily adapt the details and requirements from the existing tools.
    Incentivized
    Read full review
    Microsoft
    Azure Personaliser gives features at Reasonable rate. Also Owing a small E-commerce store I would prefer Azure Personalizer based on its features .
    Incentivized
    Read full review
    Return on Investment
    Amazon AWS
    • We managed to analyze huge amounts of data from transactional records.
    • We produced 5 different user/profile segments for our marketing team.
    • We learned how to power marketing predictions using machine learning.
    Incentivized
    Read full review
    Microsoft
    • Revenue generated increased by 2 times
    • Product sale increased
    • landing page clicks increased
    Incentivized
    Read full review
    ScreenShots