To help advertisers understand how their marketing performs across media such as search, display, video, and audio, Amazon Advertising is introducing Amazon Marketing Cloud (AMC)—a holistic measurement and analytics solution currently in beta for eligible advertisers. AMC is built on Amazon Web Services (AWS).
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Sprinklr Marketing
Score 8.0 out of 10
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Sprinklr Marketing is a unified marketing and advertising platform that brings together planning, publishing and reporting for campaigns across 30+ channels, with workflow automation, integrated collaboration, unified reporting and AI-powered campaign optimization. Supports end-to-end content planning, production and distribution on a single platform for lower content production costs and faster go-to-market. Content planning and scheduling…
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Pricing
Amazon Marketing Cloud
Sprinklr Marketing
Editions & Modules
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No answers on this topic
Offerings
Pricing Offerings
Amazon Marketing Cloud
Sprinklr Marketing
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
Amazon Marketing Cloud
Sprinklr Marketing
Features
Amazon Marketing Cloud
Sprinklr Marketing
Content Creation
Comparison of Content Creation features of Product A and Product B
Amazon Marketing Cloud
-
Ratings
Sprinklr Marketing
7.0
Ratings
14% below category average
Ideation
00 Ratings
5.00 Ratings
Approval workflows
00 Ratings
5.00 Ratings
Content collaboration
00 Ratings
8.20 Ratings
Content calendar
00 Ratings
9.60 Ratings
Network for content licensing/production
00 Ratings
7.30 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Amazon Marketing Cloud
-
Ratings
Sprinklr Marketing
8.0
Ratings
1% below category average
Content hub
00 Ratings
9.10 Ratings
Forms / Gated content
00 Ratings
5.50 Ratings
Embedded CTAs
00 Ratings
9.10 Ratings
Content distribution
00 Ratings
7.30 Ratings
Content promotion
00 Ratings
8.10 Ratings
Content automation
00 Ratings
9.10 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
If you notice that a certain ad is performing well during a flash sale and want to increase the budget immediately, Amazon Marketing Cloud won’t provide real-time data. You’ll have to use Amazon Ads Manager instead. Example is that with me client has a low ad budget or a small number of customers, Amazon Marketing Cloud might not provide enough data to give you meaningful trends or recommendations. If you find a group of high-value customers using Amazon Marketing Cloud, you can’t just click a button to target them directly in Amazon DSP. Instead, you have to manually export the data and upload it elsewhere.
Sprinklr Modern Marketing is a great tool to gauge the competitive landscape on certain topics that your company may want to be known for. It is also great at indicating the share of voice % based on the amount of mentions in the social landscape. Linkedin API has many limitations though which is our most important social platform
Allows you to share and suggest pieces of content to other entities within the organization.
Has great reporting with lots of filters to drill down to the information you need.
It's easy to schedule posts and see them within the planner so you know you have your week or month covered. It's also easy to move things around if you need to reschedule something to a later date.
likely because while it offers powerful insights, it has challenges in ease of use. Amazon Marketing Cloud requires SQL knowledge for queries, making it difficult for non-technical users. Unlike traditional marketing tools with simple dashboards, Amazon Marketing Cloud demands manual data extraction and analysis, slowing down decision-making. Another usability challenge is the lack of real-time data, which makes it hard to optimize campaigns instantly. If you want to adjust ad spend based on immediate performance, Amazon Marketing Cloud’s batch processing delays insights. Additionally, there’s no direct audience activation, meaning you have to export data manually instead of seamlessly applying insights within Amazon DSP. However, Amazon Marketing Cloud is highly valuable for in-depth analysis, audience segmentation, and attribution modeling. With better user-friendly features like pre-built reports, automation, and real-time analytics, usability could improve significantly, making it easier for businesses to maximize its potential.
Very responsive team, always ready to jump on a call or provide any other ad-hoc support, both for the central team as well as for the markets. I appreciate the opportunity to organise onboarding calls with the markets when we identify any needs in terms of trainings/upskilling
I have compared Google Ads Data Hub and Meta's Advanced Analytics with Amazon Marketing Cloud. Amazon Marketing Cloud is most notable for its insights into the deep Amazon ecosystem, Google for cross-platform tracking, and Meta for extensive social engagement analysis. AMC's privacy-safe query-based model is powerful but SQL-skilled, in contrast to Google's more accessible UI.
We selected the Advertising product because we were using the other products listed. I personally haven't used the Modern Care product but the customer service team loves it. I like using the Research and Engagement tools more as they feel less time-intensive to set up and use.
