To help advertisers understand how their marketing performs across media such as search, display, video, and audio, Amazon Advertising is introducing Amazon Marketing Cloud (AMC)—a holistic measurement and analytics solution currently in beta for eligible advertisers. AMC is built on Amazon Web Services (AWS).
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DashThis
Score 8.2 out of 10
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DashThis is a digital marketing reporting tool with no complicated "extra" stuff. DashThis integrates with over 30+ data sources, and also has a CSV File Manager that helps users add any other data they might want to include in dashboards. According to the vendor, customer support is a top priority. DashThis provides a dedicated member of their team that makes sure users are up and running in no time, and is always available to answer questions whenever needed. Prices are…
If you notice that a certain ad is performing well during a flash sale and want to increase the budget immediately, Amazon Marketing Cloud won’t provide real-time data. You’ll have to use Amazon Ads Manager instead. Example is that with me client has a low ad budget or a small number of customers, Amazon Marketing Cloud might not provide enough data to give you meaningful trends or recommendations. If you find a group of high-value customers using Amazon Marketing Cloud, you can’t just click a button to target them directly in Amazon DSP. Instead, you have to manually export the data and upload it elsewhere.
It's great if you have to provide reports (either internally or for clients) on a regular basis. It takes a little time to set up your structure (surely comparable to the time you'd spend in another tool and definitely faster than doing it manually), but then it saves so much time on an ongoing basis. It's also really important when you want your reports to look good -- which is pretty much all the time! No more Word documents here and Excel spreadsheet there with mismatched formatting all over the place. Now you can have one streamlined look, which allows you to view the data more easily and not get tripped up on the report itself. Honestly, I think it's appropriate in pretty much any situation! I guess maybe if you were just pulling one report one time, then it might not be worth the time it takes to set up, but even then it depends -- you still have the benefit of one clear, streamlined look for all your data. And it's less error-prone.
Simple drag and drop interface. No complex programming or integrations needed.
Custom options for advanced users. The baseline graphs and charts are very helpful, but depending on what point you're trying to get across it's easy to create your own for maximum understanding
Easily accessible. Save time, trees, and money. Every month we simple forward a dashboard link to our clients. No complex reports necessary.
Currently it's missing Amazon Ads integrations, which I have submitted a request for.
There should be options to transfer dashboards to other accounts, as needed. For example, when a client engagement ends, being able to transfer the dashboard to the client account would be cool. I'm sure the capability exists.
Offline-reporting capabilities or sending PDFs through email of the dashboard may be very valuable to people reviewing data that don't currently have internet access.
likely because while it offers powerful insights, it has challenges in ease of use. Amazon Marketing Cloud requires SQL knowledge for queries, making it difficult for non-technical users. Unlike traditional marketing tools with simple dashboards, Amazon Marketing Cloud demands manual data extraction and analysis, slowing down decision-making. Another usability challenge is the lack of real-time data, which makes it hard to optimize campaigns instantly. If you want to adjust ad spend based on immediate performance, Amazon Marketing Cloud’s batch processing delays insights. Additionally, there’s no direct audience activation, meaning you have to export data manually instead of seamlessly applying insights within Amazon DSP. However, Amazon Marketing Cloud is highly valuable for in-depth analysis, audience segmentation, and attribution modeling. With better user-friendly features like pre-built reports, automation, and real-time analytics, usability could improve significantly, making it easier for businesses to maximize its potential.
I have compared Google Ads Data Hub and Meta's Advanced Analytics with Amazon Marketing Cloud. Amazon Marketing Cloud is most notable for its insights into the deep Amazon ecosystem, Google for cross-platform tracking, and Meta for extensive social engagement analysis. AMC's privacy-safe query-based model is powerful but SQL-skilled, in contrast to Google's more accessible UI.
Either the reporting was too complex or too basic. I didn't want to spend months and months learning how to integrate new dashboards with all different platforms. Additionally, the other dashboard companies don't allow for enterprise reporting. I have some clients with 50 Google Ads accounts, and you cannot pull all that data into 1 dashboard.
