TrustRadius

Amazon Marketing Cloud vs. Comscore validated Campaign Essentials

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Amazon Marketing Cloud
Score 9.1 out of 10
N/A
To help advertisers understand how their marketing performs across media such as search, display, video, and audio, Amazon Advertising is introducing Amazon Marketing Cloud (AMC)—a holistic measurement and analytics solution currently in beta for eligible advertisers. AMC is built on Amazon Web Services (AWS).N/A
Comscore vCE
Score 0.0 out of 10
N/A
validated Campaign Essentials (vCE) is an audience and ad validation solution from comScore. It allows users to report on the performance of their ad campaigns in real time, in terms of total number of impressions on display, mobile and video, audience geographies, etc. to determine the degree to which the campaign reached its target audience. vCE also detects the presence of invalid traffic (possible fraud), and it alerts users if their brand's ads appear next to questionable content, so that…N/A
Pricing
Amazon Marketing CloudComscore validated Campaign Essentials
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Amazon Marketing CloudComscore vCE
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Amazon Marketing CloudComscore validated Campaign Essentials
User Testimonials
Amazon Marketing CloudComscore validated Campaign Essentials
Likelihood to Recommend
Amazon AWS
Amazon Marketing Cloud is best for multi-touch attribution, cross-channel performance measurement, and sophisticated audience segmentation. It assists brands in optimizing ad strategies through the analysis of customer journeys. It is less appropriate for real-time optimization because of data latency, small advertisers who lack data skills, and direct audience activation, which needs manual integration.
Verified User
Anonymous
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Comscore
No answers on this topic
Pros
Amazon AWS
  • A customer sees an ad for a smartwatch on Amazon, searches for reviews online, and later purchases it after seeing a remarketing ad. Amazon Marketing Cloud helps analyze and credit each step in this journey.
  • Analyzing past purchase data, any company in india can segment frequent buyers of organic food products, allowing advertisers to target them with personalized promotions.
  • track prices, stock etc
Shubhan Patange, MSPM | TrustRadius Reviewer
Shubhan Patange, MSPM
Data scraping specialist
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Comscore
No answers on this topic
Cons
Amazon AWS
  • It can add third party product services other than aws home ground applications
Verified User
Anonymous
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Comscore
No answers on this topic
Usability
Amazon AWS
I give Amazon Marketing Cloud an 8 for usability. It is incredibly powerful at data insights and analytics, but the use of SQL queries gives non-technical users a steep learning curve. And the 24-48 hour data delay handicaps real-time decision-making. But its advanced attribution analysis and audience segmentation make it a godsend for optimizing ad performance.
Verified User
Anonymous
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Comscore
No answers on this topic
Alternatives Considered
Amazon AWS
Since I haven't used other marketing analytics software, Amazon Marketing Cloud might seem like the standard. While it provides deep insights, its usability could be improved with simpler dashboards, automation, and real-time data. Comparing it with other tools in the future may help identify areas where it excels or falls short
Shubhan Patange, MSPM | TrustRadius Reviewer
Shubhan Patange, MSPM
Data scraping specialist
Read full review
Comscore
No answers on this topic
Return on Investment
Amazon AWS
  • Amazon Marketing Cloud showing great impact on our ROI and it is helping us and our customers to reduce TCO over the period of time
Verified User
Anonymous
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Comscore
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ScreenShots