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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Amazon Kinesis

    Score9.7 out of 10
    N/AAmazon Kinesis is a streaming analytics suite for data intake from video or other disparate sources and applying analytics for machine learning (ML) and business intelligence.

    $0.01

    per GB data ingested / consumed

    Google Analytics

    Score7.9 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    Pricing
    Amazon KinesisGoogle Analytics
    Editions & Modules
    Amazon Kinesis Video Streams
    $0.00850
    per GB data ingested / consumed
    Amazon Kinesis Data Streams
    $0.04
    per hour per stream
    Amazon Kinesis Data Analytics
    $0.11
    per hour
    Amazon Kinesis Data Firehose
    tiered pricing starting at $0.029
    per month first 500 TB ingested
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    Offerings
    Pricing Offerings
    Amazon KinesisGoogle Analytics
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Amazon KinesisGoogle Analytics
    Considered Both Products
    Amazon AWS
    No answer on this topic
    Google
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    96%
    Would buy again
    100 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    99 Answers
    Happy with the feature set
    No answers on this topic
    99%
    Happy with the feature set
    103 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    97%
    Lived up to sales and marketing promises
    76 Answers
    Implementation went as expected
    No answers on this topic
    96%
    Implementation went as expected
    86 Answers
    Features
    Amazon KinesisGoogle Analytics
    Streaming Analytics
    Comparison of Streaming Analytics features of Amazon Kinesis and Google Analytics
    Feature
    Amazon Kinesis
    8.3
    2 Ratings
    3% above category average
    Google Analytics
    -
    Ratings
    Real-Time Data Analysis10.01 Ratings00 Ratings
    Data Ingestion from Multiple Data Sources9.02 Ratings00 Ratings
    Low Latency9.02 Ratings00 Ratings
    Integrated Development Tools9.02 Ratings00 Ratings
    Data wrangling and preparation10.01 Ratings00 Ratings
    Linear Scale-Out6.12 Ratings00 Ratings
    Data Enrichment5.01 Ratings00 Ratings
    Web Analytics
    Comparison of Web Analytics features of Amazon Kinesis and Google Analytics
    Feature
    Amazon Kinesis
    -
    Ratings
    Google Analytics
    8.2
    2 Ratings
    2% above category average
    Lead Conversion Tracking00 Ratings7.52 Ratings
    Bounce Rate Measurement00 Ratings8.52 Ratings
    Device and Browser Reporting00 Ratings8.52 Ratings
    Pageview Tracking00 Ratings8.02 Ratings
    Event Tracking00 Ratings7.02 Ratings
    Reporting in real-time00 Ratings10.01 Ratings
    Referral Source Tracking00 Ratings8.02 Ratings
    Customizable Dashboards00 Ratings8.52 Ratings
    Best Alternatives
    Amazon KinesisGoogle Analytics
    Small Businesses
    Google Cloud Dataflow
    Score8.3 out of 10
    StatCounter
    Score9 out of 10
    Medium-sized Companies
    Confluent
    Score9.9 out of 10
    Siteimprove
    Score10 out of 10
    Enterprises
    Spotfire Streaming
    Score6.6 out of 10
    Chartbeat
    Score6.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Amazon KinesisGoogle Analytics
    Likelihood to Recommend
    9.0
    (3 ratings)
    8.3
    (185 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.0
    (51 ratings)
    Usability
    -
    (0 ratings)
    7.5
    (10 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (4 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (2 ratings)
    Support Rating
    7.1
    (2 ratings)
    7.0
    (42 ratings)
    Online Training
    -
    (0 ratings)
    10.0
    (2 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.0
    (7 ratings)
    Configurability
    -
    (0 ratings)
    6.0
    (2 ratings)
    Ease of integration
    -
    (0 ratings)
    10.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    10.0
    (2 ratings)
    Vendor post-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.0
    (1 ratings)
    User Testimonials
    Amazon KinesisGoogle Analytics
    Likelihood to Recommend
    Amazon AWS
    Amazon Kinesis is a great replacement for Kafka and it works better whenever the components of the solution are AWS based. Best if extended fan-out is not required, but still price-performance ratio is very good for simplifying maintenance.
    I would go with a different option if the systems to be connected are legacy, for instance in the case of traditional messaging clients.
    Incentivized
    Read full review
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    Pros
    Amazon AWS
    • Processing huge loads of data
    • Integrating well with IoT Platform on Amazon
    • Integration with overall AWS Ecosystem
    • Scalability
    Incentivized
    Read full review
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
    Read full review
    Cons
    Amazon AWS
    • Not a queue system, so little visibility into "backlog" if there is any
    • Confusing terminology to make sure events aren't missed
    • Sometimes didn't seem to trigger Lambda functions, or dropped events when a lot came in
    Incentivized
    Read full review
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
    Read full review
    Likelihood to Renew
    Amazon AWS
    No answers on this topic
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
    Read full review
    Usability
    Amazon AWS
    No answers on this topic
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    Reliability and Availability
    Amazon AWS
    No answers on this topic
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
    Read full review
    Performance
    Amazon AWS
    No answers on this topic
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
    Read full review
    Support Rating
    Amazon AWS
    The documentation was confusing and lacked examples. The streams suddenly stopped working with no explanation and there was no information in the logs. All these were more difficult when dealing with enhanced fan-out. In fact, we were about to abort the usage of Kinesis due to a misunderstanding with enhanced fan-out.
    Incentivized
    Read full review
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
    Read full review
    Online Training
    Amazon AWS
    No answers on this topic
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
    Read full review
    Implementation Rating
    Amazon AWS
    No answers on this topic
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
    Read full review
    Alternatives Considered
    Amazon AWS
    The main benefit was around set up - incredibly easy to just start using Kinesis. Kinesis is a real-time data processing platform, while Kafka is more of a message queue system. If you only need a message queue from a limited source, Kafka may do the job. More complex use cases, with low latency, higher volume of data, real time decisions and integration with multiple sources and destination at a decent price, Kinesis is better.
    Incentivized
    Read full review
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
    Read full review
    Scalability
    Amazon AWS
    No answers on this topic
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
    Read full review
    Return on Investment
    Amazon AWS
    • Caused us to need to re-engineer some basic re-try logic
    • Caused us to drop some content without knowing it
    • Made monitoring much more difficult
    • We eventually switched back to SQS because Kinesis is not the same as a Queue system
    Incentivized
    Read full review
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
    Read full review
    ScreenShots