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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Amazon Cognito

    Score6 out of 10
    N/AAmazon Cognito is a mobile identity product that allows users to add user sign-up and sign-in to mobile and web apps, and authenticate users through social identity providers.

    $0.01

    Per MAU

    Microsoft Entra External ID

    Score10 out of 10
    N/AMicrosoft Entra External ID (formerly Azure Active Directory B2C, or alternately, Azure Active Directory External Identities) provides business-to-customer identity as a service. Customers can use their preferred social, enterprise, or local account identities to get single sign-on access to applications and APIs.

    $0

    per month per active users

    Pricing
    Amazon CognitoMicrosoft Entra External ID
    Editions & Modules
    Starting Price
    $0.01
    Per MAU
    Premium P1 (for More than 50,000 MAU)
    $0.00325
    per month per active users
    Premium P2 (for More than 50,000 MAU)
    $0.01625
    per month per active users
    Offerings
    Pricing Offerings
    Amazon CognitoMicrosoft Entra External ID
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—A flat fee of $0.03 is billed for each SMS/Phone-based multi-factor authentication attempt.
    More Pricing Information
    Community Pulse
    Amazon CognitoMicrosoft Entra External ID
    Considered Both Products
    Amazon AWS
    No answer on this topic
    Microsoft
    Chose Microsoft Entra External ID
    Microsoft Entra has much more advanced features than Amazon Cognito. The access permission feature, mfa, data protection is top notch. Amazon Cognito does offer MFA but the security access feature is not very great. The Microsoft Entra offers a wide selection of access …
    Incentivized
    Key User Insights
    Would buy again
    100%
    Would buy again
    12 Answers
    100%
    Would buy again
    6 Answers
    Delivers good value for the price
    89%
    Delivers good value for the price
    8 Answers
    100%
    Delivers good value for the price
    5 Answers
    Happy with the feature set
    92%
    Happy with the feature set
    11 Answers
    100%
    Happy with the feature set
    6 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    9 Answers
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    10 Answers
    No answers on this topic
    Best Alternatives
    Amazon CognitoMicrosoft Entra External ID
    Small Businesses
    No answers on this topic
    JumpCloud
    Score8.4 out of 10
    Medium-sized Companies
    No answers on this topic
    OneLogin by One Identity
    Score9.6 out of 10
    Enterprises
    No answers on this topic
    RSA Access Manager (Discontinued)
    Score10 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Amazon CognitoMicrosoft Entra External ID
    Likelihood to Recommend
    8.0
    (15 ratings)
    8.9
    (6 ratings)
    Usability
    8.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (3 ratings)
    -
    (0 ratings)
    User Testimonials
    Amazon CognitoMicrosoft Entra External ID
    Likelihood to Recommend
    Amazon AWS
    Well Suited
    1. B2C mobile and web apps with a high number of users.
    2. Cheaper and cost-effective.
    3. If the other pieces of the infra are already using AWS services like Lambda, S3, Pinpoint, etc.
    Not Suited For:
    1. Advanced use-cases (Biometrics based authentication) Email, and other MFA channels.
    2. For any use-cases needing SCIM.
    3. Customized flows of SSO, and MFA will need a layer on Lambda and other AWS services.
    Incentivized
    Read full review
    Microsoft
    It is not easy to calculate the actual ROI due to the difficult quantification of all factors, but it certainly contributed a lot in protecting, monitoring and controlling access to our system. It also made it much easier to detect vulnerable external users with simple and "easy to hack" passwords they use on multiple apps.
    Read full review
    Pros
    Amazon AWS
    • Strong integration with React.js and client-side applications
    • Easy to bridge Cognito identities with the rest of the AWS ecosystem
    • Easy to store user profile data directly in Cognito rather than having to build additional services/endpoints
    • Easy integration with AWS Lambda to extend and add sophistication to the service
    Incentivized
    Read full review
    Microsoft
    • One of the things that Microsoft Entra External ID does really well is creating user logins, accounts and profile. It is very easy to create them, manage them and delete them. It is fast and reliant.
    • Limit access or authorization feature. We can allow different levels of authorization and access. So that not all the employees would have access to all the data. Only some relaible employees would have access and power to change anything.
    • Mutli factor authentication feature is also a really good feature to secure data. Even overseas vendors need MFS to login which gives double protection to our data.
    Incentivized
    Read full review
    Cons
    Amazon AWS
    • Amazon Cognito has a bit of a learning curve. You need to learn its concepts and terminology. The documentation does not describe some topics comprehensively.
    • Some Console screens would benefit from improved search and filtering options.
    • When another AWS product (e.g., SageMaker) configures Cognito on your behalf, it is not clear what you're getting. For example, the expiration of a temporary password was configured but never communicated.
    Incentivized
    Read full review
    Microsoft
    • Troubleshooting diagnostic logs effectively requires VS Code
    • Group and role management requires additional effort
    • The programming model (XML) could use some developer experience love
    Incentivized
    Read full review
    Usability
    Amazon AWS
    All the features AWS Cognito offers gives the user the options they need without making it too complicated. Your customers will be happy. On the administration site usability is also great. After a small learning curve, you can setup Cognito for your usage
    Incentivized
    Read full review
    Microsoft
    I find it easy to use. The usability is great. Every department uses it for different purposes. Everyone access information relevant to them. Since we've started to use this we have seen less security incidents.
    Incentivized
    Read full review
    Support Rating
    Amazon AWS
    AWS Support overall is poor. Your main resources are trainings and the docs, and the docs can be very confusing. Using Cognito well involves having a developer learn it deeply and help support your team in understanding it. That said, Cognito's competitors also have dismal support and even worse documentation, so while this isn't a strength for Cognito it may still be the frontrunner here.
    Incentivized
    Read full review
    Microsoft
    No answers on this topic
    Alternatives Considered
    Amazon AWS
    They are ideal tools to create a secure and unique login experience for our applications. Thanks to its API authorization, Amazon Cognito ensures connections to applications that are secure.It is easy to use and provides easy access to files and applications that you need to complete your goal.
    Incentivized
    Read full review
    Microsoft
    I really enjoy how simple it is to connect this Active Directory with other Microsoft Products to collaborate with colleagues and clients.
    Incentivized
    Read full review
    Return on Investment
    Amazon AWS
    • ROI is great for Amazon Cognito Overall.
    • It is included in the AWS Free Tier so you can use it for a good amount without paying, so the software can be tested beforehand.
    • The paid pricing is also affordable, so a positive impact on ROI.
    Incentivized
    Read full review
    Microsoft
    • Having monthly active users billing was cost-effective.
    • Helped with the IT support that was already managing the Azure platform of the company; this helped to manage the costs better and optimize them.
    Incentivized
    Read full review
    ScreenShots