TrustRadius

Amazon Advertising Sponsored Products vs. Nativo

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Amazon Advertising Sponsored Products
Score 7.7 out of 10
N/A
Amazon Advertising, including its Sponsored Products and Sponsored Brands products, provide ad solutions to help users find, attract, and engage Amazon customers at every stage of their journey.N/A
Nativo
Score 8.0 out of 10
N/A
The Nativo Ad Platform from Nativo in El Segundo is designed to empower publishers with advanced advertising technology for native and sponsored content.N/A
Pricing
Amazon Advertising Sponsored ProductsNativo
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Amazon Advertising Sponsored ProductsNativo
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Amazon Advertising Sponsored ProductsNativo
Best Alternatives
Amazon Advertising Sponsored ProductsNativo
Small Businesses
LinkedIn Marketing Solutions
LinkedIn Marketing Solutions
Score 9.0 out of 10
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 7.7 out of 10
Medium-sized Companies
LinkedIn Marketing Solutions
LinkedIn Marketing Solutions
Score 9.0 out of 10
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 7.7 out of 10
Enterprises
LinkedIn Marketing Solutions
LinkedIn Marketing Solutions
Score 9.0 out of 10
LinkedIn Marketing Solutions
LinkedIn Marketing Solutions
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Amazon Advertising Sponsored ProductsNativo
Likelihood to Recommend
10.0
(0 ratings)
8.0
(0 ratings)
Support Rating
9.0
(0 ratings)
-
(0 ratings)
User Testimonials
Amazon Advertising Sponsored ProductsNativo
Likelihood to Recommend
In our education management system, we have been able to reach high leads in the cloud. Therefore, I wouldn’t hesitate to recommend Amazon Advertising Sponsored ads to all businesses looking to reach global clients.
Kelvin Burrows | TrustRadius Reviewer
Kelvin Burrows
Chief Actuary
Read full review
It is perfect for clients who want to create native stories. Setup is easy and it lets you edit the campaign name even after it has run. Reporting tools are pretty easy to use.
KY
Kevin Yip
Online Business & Data Analyst
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Pros
  • Intuitive UI - easily create and manage campaigns
  • Generates solid return on ad spends
  • Provides detailed analytics and reporting.
Verified User
Anonymous
Read full review
  • Easy to set up
  • Good reporting
  • Good support
  • Provide network advertisers for unsold inventory
KY
Kevin Yip
Online Business & Data Analyst
Read full review
Cons
  • Ever since I started using Amazon Advertising Sponsored Products, I have never encountered issues at all.
Kelvin Burrows | TrustRadius Reviewer
Kelvin Burrows
Chief Actuary
Read full review
  • It would be nice if they provide dashboards for individual advertisers (campaigns) instead of the dry tables.
  • It would be nice if the current dashboard could show impressions and clicks and CTR on one chart and let users filter by campaign.
KY
Kevin Yip
Online Business & Data Analyst
Read full review
Support Rating
The cost/ROI is not where I would like it to be, but I can glimpse the improvements that have been made are making a difference. My expectation is that they will get to a place where the ROI has been adequately addressed. I think the sales have sharpened over the COVID nonsense since stores are shuttering. This has increased the market share for anyone advertising on Amazon.
Arcoma L. Lambert | TrustRadius Reviewer
Arcoma L. Lambert
Licensed Broker Associate
Read full review
No answers on this topic
Alternatives Considered
Google advertising is by far the leader in digital ad platforms, Amazon [Advertising] Sponsored Products really only addresses the need to promote listings on Amazon.com. Sponsored products does not address the need for off-site media, so google advertising is essentially the top of the search funnel whereas sponsored products would be at the bottom of the funnel where conversion happens.
Verified User
Anonymous
Read full review
No answers on this topic
Return on Investment
  • ROI is not what I would like it to be.
  • Brand is over-advertised by too many sellers.
  • No preference for USA sellers.
Arcoma L. Lambert | TrustRadius Reviewer
Arcoma L. Lambert
Licensed Broker Associate
Read full review
  • Overall the results are positive.
  • We are able to monetize the unsold inventory through its network.
KY
Kevin Yip
Online Business & Data Analyst
Read full review
ScreenShots

Nativo Screenshots

Screenshot of Nativo dashboardScreenshot of Simplify Creative Execution. Integrated creative building technology with an ad previewer provides the flexibility to build content in either a coded or code-free environment, streamlining content production and approvals.Screenshot of Drive Site Monetization. Pick one of our flexible integration options to gain access to Nativo’s unique demand sourced from our direct brand and agency relationships.Screenshot of Transform Your Content from an Art to a Science. Consumers engage with native advertising differently than traditional formats so measurement needs to go beyond counting clicks. Nativo arms advertisers with nuanced metrics and actionable insights to precisely tune campaign performance.