Amazon Advertising Sponsored Products vs. PromoteIQ, from Microsoft

It's a necessary platform to maximize your growth on Amazon, as with any other retailers that have launched or are developing their own platforms. However, it helps to gain a competitive edge and build your brand. Relatively cheap to get started, but needs a dedicated advertising budget as costs will rise with campaign success.

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• Sponsored ads and PPP helps us to emerge top ranking ads, we count more clicks.
• It is cost effective since WE do pay when a buyer clicks rather than impressions.
• Improving the search engine optimization of our brand.

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• Self Service Amazon ADs take some time to set up.
• Making a custom AD can be a challenge.
• Functionality of the platform has improved, but needs some tweaks.

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The cost/ROI is not where I would like it to be, but I can glimpse the improvements that have been made are making a difference. My expectation is that they will get to a place where the ROI has been adequately addressed. I think the sales have sharpened over the COVID nonsense since stores are shuttering. This has increased the market share for anyone advertising on Amazon.

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Google advertising is by far the leader in digital ad platforms, Amazon [Advertising] Sponsored Products really only addresses the need to promote listings on Amazon.com. Sponsored products does not address the need for off-site media, so google advertising is essentially the top of the search funnel whereas sponsored products would be at the bottom of the funnel where conversion happens.

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• It has been easy to improve global reach by creating sponsored products campaign.
• Paying only when clients click the link helps us to eradicate losses.
• Improving company SEO across search engines.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info