Amazon Advertising Sponsored Products vs. Elastic Path

It's a necessary platform to maximize your growth on Amazon, as with any other retailers that have launched or are developing their own platforms. However, it helps to gain a competitive edge and build your brand. Relatively cheap to get started, but needs a dedicated advertising budget as costs will rise with campaign success.

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Elastic path is a cost-effectively product which bring the advanced capabilities to enable business to drive a better customer experience. The ecommerce solution is very clean and it is built heavily using open source tools.Elastic path ecommerce is definitely a strong competitor which would fit for any retailers / telco's .

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• Sponsored ads and PPP helps us to emerge top ranking ads, we count more clicks.
• It is cost effective since WE do pay when a buyer clicks rather than impressions.
• Improving the search engine optimization of our brand.

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• Easy for non-Java programmers to understand
• Comes with a lot of built-in functionality

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• Self Service Amazon ADs take some time to set up.
• Making a custom AD can be a challenge.
• Functionality of the platform has improved, but needs some tweaks.

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• Product management tool should be assesible over web.
• Versioning of catalog items would a nice feature to have.

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Team now has skill using Elastic Path

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The cost/ROI is not where I would like it to be, but I can glimpse the improvements that have been made are making a difference. My expectation is that they will get to a place where the ROI has been adequately addressed. I think the sales have sharpened over the COVID nonsense since stores are shuttering. This has increased the market share for anyone advertising on Amazon.

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Google advertising is by far the leader in digital ad platforms, Amazon [Advertising] Sponsored Products really only addresses the need to promote listings on Amazon.com. Sponsored products does not address the need for off-site media, so google advertising is essentially the top of the search funnel whereas sponsored products would be at the bottom of the funnel where conversion happens.

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As a system integrator here are my thoughts -- Elastic path is one of best ecommerce tools, which would fit any retailer/ telcos business needs. The software architecture is well thought through and it is built with open source tools, the Ecommerce application is easily extensible and it enables clients to get there E-commerce application in less time. We have evaluated other products like ATG ecommerce, WCS, Magento. Elastic path is definitely a briliant ecommerce product which I would recommend to any clients.

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• It has been easy to improve global reach by creating sponsored products campaign.
• Paying only when clients click the link helps us to eradicate losses.
• Improving company SEO across search engines.

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• The positive impact was quick development time

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info