Amazon Advertising Sponsored Products vs. CitrusAd

In our education management system, we have been able to reach high leads in the cloud. Therefore, I wouldn’t hesitate to recommend Amazon Advertising Sponsored ads to all businesses looking to reach global clients.

Incentivized

Well suited Targeting Capabilities: it allows advertisers to reach highly relevant audiences with their ads. CitrusAd has algorithms and data analytics to target consumers based on their browsing behavior, demographics, purchase history, and other relevant factors. Purchase history is a capability we will be interested in. Customizable Campaign: CitrusAd provides advertisers with customizable campaign options to suit their specific needs and objectives. I.e., sponsored products, cross-sell sponsored products, display ads. Improve Automatic targeting: To ease the campaign creation process and let the RMN manage the campaign budget. Integration with CRM: Straighforward integration with 3Ps to enable easy usage of the suppliers' data in their CRM to optimize campaigns.

Incentivized

• Intuitive UI - easily create and manage campaigns
• Generates solid return on ad spends
• Provides detailed analytics and reporting.

Incentivized

• easy to learn
• auctioning model
• campaign performance

Incentivized

• Ever since I started using Amazon Advertising Sponsored Products, I have never encountered issues at all.

Incentivized

• automatic targeting for campaigns
• better analytics reports
• speed

Incentivized

The cost/ROI is not where I would like it to be, but I can glimpse the improvements that have been made are making a difference. My expectation is that they will get to a place where the ROI has been adequately addressed. I think the sales have sharpened over the COVID nonsense since stores are shuttering. This has increased the market share for anyone advertising on Amazon.

Incentivized

Google advertising is by far the leader in digital ad platforms, Amazon [Advertising] Sponsored Products really only addresses the need to promote listings on Amazon.com. Sponsored products does not address the need for off-site media, so google advertising is essentially the top of the search funnel whereas sponsored products would be at the bottom of the funnel where conversion happens.

Incentivized

We know about Criteo and Crealytics, but we have not evaluated any other solution at this stage. These two are alternatives that we could integrate into our platform to give our clients more flexibility. We started with CitrusAd because they are offering the base capabilities we need now and we had experience with them.

Incentivized

• ROI is not what I would like it to be.
• Brand is over-advertised by too many sellers.
• No preference for USA sellers.

Incentivized

• Quick go to market
• Increase Retail Media revenue

Incentivized