Alida CXM (formerly Vision Critical) is designed to enable users to listen to direct & indirect sources of customer feedback, perform automated actions on collected feedback and have complete visibility into key customer experience metrics so users can create exemplary customer experiences day after day. Alida CXM offers a holistic customer experience platform that brings in both operational and experiential data, integrates this data with the tools to collect, understand and action customer…
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Apptentive, now part of Alchemer
Score 8.0 out of 10
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Apptentive was an app used to measure shifts in customer emotion and gather actionable feedback across their mobile customer journeys. Apptentive was acquired by Alchemer in 2023, and is no longer available. Its features are provided by Alchemer Mobile.
If you need a robust back end statistical program, this is not for you. If you are looking for a slick, interactive media survey tool it deserves a strong look.
It works very well for consumer-centric applications. If you had an app with in-app purchases, or a retail store app, or even a simple gaming application, Apptentive would be more powerful. In our case, we have an app that serves as a productivity tool, so Apptentive gives us great insight and tools, but we do not take advantage of them as much as other apps might.
Some things on Vision Critical allow for customization, but other pieces seem cumbersome. Based soley on the survey piece of this software, I would rate it better than most basic online survey tools (surveyMonkey or Zoomerang), but not as customizable as some of the more advanced solutions (like Qualitrics)
The tool in Vision Critical that allows you to see survey data and reports is unwieldy and complicated to use.
I think there is a ton of room to improve, in things as simple as aesthetics and other areas of logical flow when it comes to creating and then launching a survey, as well as providing descriptors for what each field is referencing. For instance, there are like 5 date fields to be filled out, but no button near them that says "this date will determine _________" and I am not about to go back into the training module, which was confusing enough to FIND, let alone work through to find just ONE answer.
Absolutely fantastic support team. Willing to help you online through vast collection of how-to guides and resources, online via chatbox, or over the phone. Even though we were in different time zones, they were always available. Very helpful and knowledgeable
As described earlier in the review, I believe Vision Critical provides a fantastic survey tool. However, I think that some other tools are just as good for simply programming and deploying surveys. The thing that makes Vision Critical stand above the rest is the opportunity it provides for you to easily engage with the same customers on an ongoing basis and tie their responses together over time. I love that we can manage our insight community's home page, emails to panelists, surveys, reports, and much more all from the same tool.
We haven't used or evaluated another tool similar to Apptentive. We selected it and it has worked for what we needed it for. I'm sure other solutions provide similar options. We keep Apptentive because it is already integrated with our apps and we've continued to be able to use it for what we need without worrying about how a new tool would connect to everything that goes into a mobile app.