Alchemer vs. Cognito Forms

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Alchemer
Score 8.4 out of 10
N/A
Alchemer (formerly SurveyGizmo) is an online survey tool that helps companies design surveys and collect and analyze data. Features include branding, logic & branching, mobile surveys, question types, and reporting.
$55
per month per user
Cognito Forms
Score 9.3 out of 10
N/A
Cognito Forms, from the company of the same name in South Carolina, is presented by the vendor as an easy-to-use online form builder, allowing anyone to create, publish, and manage forms, with free and paid plans. With it, users can create unlimited forms including registration forms, payment forms, and surveys without coding. Forms can be embedded directly into a website, and form submissions can be viewed from any device, any time.
$0
1 user
Pricing
AlchemerCognito Forms
Editions & Modules
Collaborator
$55
per month per user
Professional
$165
per month per use (maximum 3 users)
Full Access
$275
per month per user (maximum 3 users)
Enterprise and Business
Contact for quote
Free
$0
1 user
Pro
$19
per month 2 users
Team
$39
per month 5 users
Enterprise
$129
per month 20 users
Offerings
Pricing Offerings
AlchemerCognito Forms
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsDiscount available for annual billing on small team plans.
More Pricing Information
Community Pulse
AlchemerCognito Forms
Features
AlchemerCognito Forms
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
Alchemer
8.0
Ratings
0% above category average
Cognito Forms
8.3
Ratings
4% above category average
Survey templates8.00 Ratings8.50 Ratings
Themes7.00 Ratings7.00 Ratings
Custom logo/branding9.00 Ratings9.50 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
Alchemer
9.3
Ratings
9% above category average
Cognito Forms
8.7
Ratings
2% above category average
Changes to live survey8.00 Ratings8.50 Ratings
Question design help10.00 Ratings8.50 Ratings
Multiple question types10.00 Ratings9.00 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
Alchemer
9.0
Ratings
9% above category average
Cognito Forms
9.5
Ratings
14% above category average
Survey logic flexibility9.00 Ratings9.50 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
Alchemer
6.6
Ratings
21% below category average
Cognito Forms
9.5
Ratings
15% above category average
Response tracking7.00 Ratings9.00 Ratings
Data export6.00 Ratings9.50 Ratings
Standard reports7.00 Ratings10.00 Ratings
Custom reports8.00 Ratings9.50 Ratings
Analytics5.00 Ratings9.50 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
Alchemer
10.0
Ratings
14% above category average
Cognito Forms
9.8
Ratings
12% above category average
Access controls10.00 Ratings9.50 Ratings
Compliance10.00 Ratings10.00 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
Alchemer
10.0
Ratings
20% above category average
Cognito Forms
9.3
Ratings
13% above category average
Vendor-offered crowdsourcing10.00 Ratings9.50 Ratings
Respondent restrictions10.00 Ratings9.00 Ratings
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User Ratings
AlchemerCognito Forms
Likelihood to Recommend
7.0
(0 ratings)
9.5
(0 ratings)
Usability
8.7
(0 ratings)
8.5
(0 ratings)
Support Rating
6.7
(0 ratings)
8.5
(0 ratings)
User Testimonials
AlchemerCognito Forms
Likelihood to Recommend
Price to performance, Survey Gizmo is a great tool. There are a couple hiccups but it has a ton of features that you can't get from some of the SMB competition and it even rivals some of the Enterprise competition. If you are looking for a large scale surveying platform, it may be worth it to go with one of the more expensive, team-oriented enterprise versions, but if you're part of a mid sized enterprise or SMB team, SurveyGizmo is worth it.
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It's excellent for small sets of forms, from simple to highly complex It's not good at scale. With over 170 forms now, we desperately need some way to manage and maintain shared content once Cognito does not help. Their approach is that you can copy a working form (great) and modify it to create the next one. That's how we've got so many forms...
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Pros
  • Streamlines the survey process and provides quality data.
  • Provides a wide variety of question types and filtering options in order to ensure the proper questions are being asked.
  • Better improves outcomes for constituents/patients.
  • Easy to edit and reformat questions as desired.
  • Easy to navigate, export data, and create reports.
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  • New Hire Form - It announces the new hire and provides direction to several departments on their needs, computer, phone, security level, etc.
  • Terminations - We use it to shut off security, badges, computers, track phone, electronics, etc.
  • Temp Form - It provides an avenue to enter them into our payroll system for tracking hours, also, for the start and end dates.
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Cons
  • Advanced logic - more difficult than what it should be. If I'm piping answers to another question, I shouldn't have to create a lengthy logic script for it to perform (this is just with advanced logic).
  • Too "bubbly" of a template - I didn't like the clouds so I had mine switched to a more basic format.
  • Accounts - should be able to create different accounts for different users and separate the surveys based on the user.
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  • We have families of forms with a mix of unique parts and common functionality. Cognito has no ability to copy a field or a section (set of fields) between forms. If you need to update the common functionality, you have to do it separately for each affected form.
  • It seems that the (large and impressive) functionality has outgrown the capabilities provided to manage sets of complex forms that exploit this functionality - such as copying and pasting between forms or being able to define a section in one place and have it appear in many forms (#include)
  • The documentation is incomplete - often have to discover how things work by trial and error
  • A spell checker for content would be nice!
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Usability
The feature sets, agility, and flexibility remain approachable and incredibly powerful. Support is also very responsive and top notch. Overall, with a bit of basic foundational skills, there are seemingly an unlimited number of use cases for which Alchemer can be leveraged.
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We have been using Cognito Forms for over 5 years. We find it very easy use and it is part of the programs we use on a daily basis.
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Support Rating
Every once in awhile, it is necessary to solicit support. On those occasions, support is extremely responsive and supportive. It has been my experience that [if] they can't walk you through the desired endpoint, they will take a look at your build and remedy for you.
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Very friendly and helpful, but typically takes at least one day to respond. However, when they do respond they dive right into the specific form I ask about and tell me exactly how to fix what I need help with
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Alternatives Considered
Our business team takes pride in immersing ourselves with the wide variety of survey-based platforms available. Much of our goal is recommending the proper people, processes, and technologies to our customers and many of those recommendations come from our own experience with the tools. SurveyGizmo fills an extremely valuable role within business analytics. It helps gain the voice of the customer (or end-user) while offering a wide-ranging functional platform for data gathering and organization. SurveyGizmo is up to the task when competing with other high-profile tools and is a fantastic business option for those looking for a proficient survey tool.
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I have not used any other programs like Cognito Forms. I have been with my company for almost two years. I very much like the ease of this system and its capabilities. I like knowing everyone is using the same thing. I do not foresee us making any changes to our current use of Cognito Forms.
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Return on Investment
  • It has always delivered on all our business objectives. I think that the reason why it's a bit [more] expensive than other providers.
  • It has helped us to optimize resources especially man hours involved in survey design.
  • It has been a valuable partner in almost all [of] our uses.
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  • We have used Cognito Forms in place of having to purchase a specific platform or software for Employee Engagement
  • We have used Cognito Forms for great surveys and found the reporting pretty good too
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ScreenShots