The Airship Experience Platform provides an end-to-end solution for unifying experiences across channels and capturing value across the entire customer lifecycle.
N/A
Twilio Zipwhip (discontinued)
Score 8.1 out of 10
N/A
Zipwhip, a texting-for-businesses application for two-way text between a company and its customers, was acquired by Twilio, and discontinued.
Well-Suited for: 1. Mobile App Notifications: Ideal for targeted push notifications in apps. 2. Customer Segmentation: Effective for personalized marketing campaigns based on user data. 3. Event-Triggered Automation: Great for automated messaging based on user actions. 4. A/B Testing: Useful for optimizing campaign messages and strategies. Less Appropriate for: 1. Non-Mobile Channels: Less effective if the primary focus is on non-mobile communications like email or direct mail. 2. Basic Email Marketing: Other platforms might be better suited for simple, broad email campaigns without complex segmentation or personalization needs.
Zipwhip is well suited for brief communication at scale. Our Fan services reps after close to 1,000 accounts, and this allows them to get out quick messages at scale. It is less appropriate for longer messages where email or a phone call is the better route to reach out.
Setting up the target audience within Airship using attributes is one of my favorites.
Airship has a very user-friendly interface with detailed documentation for self-help. I also enjoy the training sessions, articles and reports Airship organized as those are very insightful and useful.
The interface takes a bit getting used to in order to know how to take advantage of everything. Some of the analytics that are available are particularly hard to find, so it's important to pay attention when customer support reviews everything, but everything I'd want and need in terms of Push and In-App messaging is all there.
It was very easy for users to use, straight forward, and user friendly. The desktop app is very basic but easy to reply to an incoming text, but the user had to know to allow Chrome notifications to see new incoming text via the web browser, which is how they mainly used it.
I have not had to interact much with customer support as I have been able to find the vast majority of the answers I'm looking for within their documentation, which I very much appreciate because it saves me a lot of time. Customer support has been responsive and helpful for the most part during the couple of interactions I've had.
Swift response time, multiple people have been willing to help with any issue, really anything you could be looking for from a service standpoint, they offer.
I have also worked with Vibes, Salesforce, Pendo, and Swrve for mobile app marketing efforts, and I always come back to airship as delivering the best Push and In-App messaging capabilities. If you want a full service platform for Push and In-App messaging rather than configuring these channels through something that is no cost such as Firebase, then i would recommend Airship.
We hadn't really looked at other services before choosing Zipwhip as there were not a lot of test-to-landline companies when we began looking. The price was right and the customer service was amazing. It was easy to learn the software and to onboard our entire team. When we began letting our customers know about the new texting capability we had, they were curious about it and grew to love it. Because we're able to link it with their trip, they not only can receive status updates but also a link to our GPS, so they can see where their chauffeur and vehicle are in real-time, along with a photo of the chauffeur and the vehicle. This function is perhaps our corporate clients' most favorite feature as they don't have to call to see where the vehicle for their VIP is; they can watch it in real-time. For group work, Zipwhip lets us send the program manager customized updates for all of their booked trips. This is such a time saver in so many ways. Time is money and for a small business, there are many ways that this helps. Our employees spend less time on the phone and productivity is increased. Texting is great too as it serves as documentation should any issues arise.
The ROI has increased more than approx. 50% (exact details to be confirmed) based on cross-channel orchestration
Using push notifications alone, we have seen a huge increase in app engagement which was a challenge before to nudge users to get back to the App after initial download
