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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Airship

    Score8.5 out of 10
    N/AThe Airship Experience Platform provides an end-to-end solution for unifying experiences across channels and capturing value across the entire customer lifecycle.N/A

    Twilio

    Score7 out of 10
    N/ATwilio offers a CPaaS and CCaaS solution, with the combination of its programmable Voice, Video, and Messaging APIs, as well as the Twilio Flex cloud contact center. Additional capabilities include Twilio's Elastic SIP Trunking, as well as API for WhatsApp.

    $0

    per min per participant

    Pricing
    AirshipTwilio
    Editions & Modules
    No answers on this topic
    Programmable Video
    $0.0015
    per min per participant
    WhatsApp Business API
    $0.0042
    Per WhatsApp Template message sent
    WhatsApp Business API
    $0.005
    Per WhatsApp session message
    Elastic SIP Trunking
    $0.007
    Per min for termination
    Programmable Messaging
    $0.0075
    per message sent or received
    Programmable Voice
    $0.0085
    per minute to receive a call
    Programmable Voice
    $0.013
    per min to make a call
    Elastic SIP Trunking
    $0.045
    Per min for origination
    Twilio Conversations
    $0.05
    per active user per month
    Twilio Authy
    $0.09
    per authentication
    Programmable Wireless
    $0.1
    per MB
    Twilio Flex (Contact Center)
    $1
    per active user hour (5000 hours free)
    Programmable Wireless
    $2.00
    per SIM card
    Twilio SendGrid Email API
    $14.95
    per month up to 100k emails. (Up to 40k emails free for 30 days)
    Twilio SendGrid Marketing Campaigns
    $15
    per month for 5,000 contacts and 15,000 emails. Your first 2,000 contacts are free
    Twilio Flex (Contact Center)
    $150
    per named user per month (5000 hours free)
    Offerings
    Pricing Offerings
    AirshipTwilio
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalOptional
    Additional Details—1. Pay-as-you-go pricing: Simple usage-based pricing means you don’t get locked into big contracts. 2. Volume discounts: Discounts trigger as your usage grows, so you always get a fair price. 3. Start building today with free trial credit and full API access.
    More Pricing Information
    Community Pulse
    AirshipTwilio
    Considered Both Products
    Airship (formerly Urban Airship)
    Chose Airship
    We've tested a bunch of different CRM tools over the years and Airship has been a winner for its functionality, features, cost, and ability to integrate with other softwares that we use. It has been great for SMS and mobile in particular. It could certainly be a one stop shop …
    Incentivized
    Twilio
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    17 Answers
    91%
    Would buy again
    52 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    14 Answers
    92%
    Delivers good value for the price
    47 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    17 Answers
    93%
    Happy with the feature set
    53 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    10 Answers
    85%
    Lived up to sales and marketing promises
    33 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    10 Answers
    86%
    Implementation went as expected
    44 Answers
    Best Alternatives
    AirshipTwilio
    Small Businesses
    SimpleTexting
    Score7.6 out of 10
    Simplify360
    Score7.8 out of 10
    Medium-sized Companies
    EZ Texting
    Score8.7 out of 10
    Braze
    Score8.9 out of 10
    Enterprises
    No answers on this topic
    SAP Service Cloud
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    AirshipTwilio
    Likelihood to Recommend
    8.9
    (19 ratings)
    6.8
    (78 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    7.5
    (5 ratings)
    Usability
    6.0
    (1 ratings)
    9.5
    (10 ratings)
    Performance
    -
    (0 ratings)
    7.5
    (23 ratings)
    Support Rating
    9.0
    (1 ratings)
    5.7
    (16 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.5
    (2 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    10.0
    (1 ratings)
    Professional Services
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    AirshipTwilio
    Likelihood to Recommend
    Airship (formerly Urban Airship)
    Well-Suited for: 1. Mobile App Notifications: Ideal for targeted push notifications in apps. 2. Customer Segmentation: Effective for personalized marketing campaigns based on user data. 3. Event-Triggered Automation: Great for automated messaging based on user actions. 4. A/B Testing: Useful for optimizing campaign messages and strategies. Less Appropriate for: 1. Non-Mobile Channels: Less effective if the primary focus is on non-mobile communications like email or direct mail. 2. Basic Email Marketing: Other platforms might be better suited for simple, broad email campaigns without complex segmentation or personalization needs.
    Incentivized
    Read full review
    Twilio
    I found Twilio to be excellent and very easy to use for a programmer in all aspects related to voice, SMS, and other features utilizing their API. I found the node client to be excellent and helpful. We previously used the Apex client for Salesforce before it was discontinued. Although we try not to use Twilio from Apex anymore, using that client was easier than implementing our own.
    Incentivized
    Read full review
    Pros
    Airship (formerly Urban Airship)
    • The marketing push notifications are very effective, and it gives us free hand to define different business criteria to target user groups
    • The user experience or the message content could differ from Android and iOS, and this is a huge benefit for us
    • As an Architect, troubleshooting an issue is very detailed and the time it takes to troubleshoot an issue is considerably less from our previous product
    Incentivized
    Read full review
    Twilio
    • Easy to see my team in one place, when they log in and out and what call status they are in.
    • Twilio is a simple, user friendly way to log in and out of work activities.
    • Excellent services and support.
    • The omnichannel feature which allows agents to get request from all channels.
    Incentivized
    Read full review
    Cons
    Airship (formerly Urban Airship)
    • The automated A/B testing winner selection and application should be added
    • The flexibility of message shape, specifically incorporating transparency so messages do not need to be a rectangular shape
    • Faster and more reliable servers around the globe
    • Making more detailed use cases and tutorials to be followed can simplify things for users
    Incentivized
    Read full review
    Twilio
    • Segment’s email identifier is case-sensitive, which is ridiculous because emails themselves are not case-sensitive. This means that if I send a capitalized email address in an identify call, it will create a duplicate user rather than matching it with the lowercase email. I think this is a technical oversight that should be corrected.
    • I’d like to see more information about the eventual transition of existing Frontline customers to Twilio Flex
    • I’d like to see some integrations between Twilio Studio and OpenAI or another open source LLM to provide automated responses, if this hasn’t been done already
    • I would like to be able to drag and move the actual lines connecting the steps in Twilio Studio, sometimes mine can get pretty messy
    • I think a Bug Report form would be beneficial for developers
    Incentivized
    Read full review
    Likelihood to Renew
    Airship (formerly Urban Airship)
    No answers on this topic
    Twilio
    Unless we can get this handled quickly -- less than 1 week -- we will likely switch to another provider who, in my opinion, we'll have to spend close to $3,000 in development time to build a new integration for texting. Our clients need texting and I feel Twilio has failed us miserably.
    Incentivized
    Read full review
    Usability
    Airship (formerly Urban Airship)
    The interface takes a bit getting used to in order to know how to take advantage of everything. Some of the analytics that are available are particularly hard to find, so it's important to pay attention when customer support reviews everything, but everything I'd want and need in terms of Push and In-App messaging is all there.
    Read full review
    Twilio
    Twilio has well documented APIs and examples. There are several tutorials, videos and Q&As regarding their services. So, usability is very good. I must say that advanced knowledge of telephony, API/Programming and error-handling is essential to make good use of Twilio. It's not just plug-and-play unless you are integrated with a system that has all of the programming built for it.
    Incentivized
    Read full review
    Performance
    Airship (formerly Urban Airship)
    No answers on this topic
    Twilio
    Twilio executes what it is designed to do: send SMS messages at scale while providing very good deliverability. I believe that Twilio is very good at what we use for adding SMS messages to our comms strategy. We can see those messages get opened and replied to, which is exactly what we are looking to achieve.
    Incentivized
    Read full review
    Support Rating
    Airship (formerly Urban Airship)
    I have not had to interact much with customer support as I have been able to find the vast majority of the answers I'm looking for within their documentation, which I very much appreciate because it saves me a lot of time. Customer support has been responsive and helpful for the most part during the couple of interactions I've had.
    Read full review
    Twilio
    I have not had to communicate with Twilio support in the last 3 years but my past experience with them has been very positive. They replied to my previous requests promptly and kept me well informed to resolve my inquiries. With their documentation that's available, I hardly imagine why anyone would need to contact support since it's all there in a concise and easy to understand format. It would probably take you longer to type out a support ticket than to just open their doc websites.
    Incentivized
    Read full review
    Implementation Rating
    Airship (formerly Urban Airship)
    No answers on this topic
    Twilio
    The developer APIs and SDKs are super easy to follow.
    Incentivized
    Read full review
    Alternatives Considered
    Airship (formerly Urban Airship)
    We've tested a bunch of different CRM tools over the years and Airship has been a winner for its functionality, features, cost, and ability to integrate with other softwares that we use. It has been great for SMS and mobile in particular. It could certainly be a one stop shop for CRM.
    Incentivized
    Read full review
    Twilio
    We evaluated many fundraising-based text-to-give programs and found the subscriptions prohibitively expensive for our small scale and uncertain first few years of development. While we may be willing to invest that kind of money after discovering how things work, we're happy with Twilio now and have no desire to start over.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Airship (formerly Urban Airship)
    No answers on this topic
    Twilio
    Being in South Africa, direct local currency support would be nice
    Incentivized
    Read full review
    Return on Investment
    Airship (formerly Urban Airship)
    • The ROI has increased more than approx. 50% (exact details to be confirmed) based on cross-channel orchestration
    • Using push notifications alone, we have seen a huge increase in app engagement which was a challenge before to nudge users to get back to the App after initial download
    Incentivized
    Read full review
    Twilio
    • It helps drive the adoption of multi-factor authentication by making second-factor authentication quick and easy.
    • Decreases the number of times a user spends migrating to a new device from an old one.
    • Enables easy access to second-factors of authentication by offering multi-device support, making multi-factor authentication painless.
    Incentivized
    Read full review
    ScreenShots

    Airship Screenshots

    Product screenshotProduct screenshotProduct screenshot

    Twilio Screenshots

    Screenshot of To access any of the products in Console, head over to the “Explore Products” section and start building.Screenshot of Whether you prefer to build with a drag-and-drop visual editor or with code, Twilio SendGrid Marketing Campaigns helps you engage your customers through email.Screenshot of Flex is a programmable Contact Center that puts you in control.