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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Airship

    Score8.5 out of 10
    N/AThe Airship Experience Platform provides an end-to-end solution for unifying experiences across channels and capturing value across the entire customer lifecycle.N/A

    Makesbridge

    Score8.5 out of 10
    Small Businesses (1-50 employees)
    Makesbridge is a marketing automation product designed for SMBs, featuring core marketing capabilities. It is an on-demand product that is delivered without long-term contracts via a monthly subscription.

    $30

    per month

    Pricing
    AirshipMakesbridge
    Editions & Modules
    No answers on this topic
    Mini
    $29
    per month (1 account)
    SMB
    $75
    per month (1 account)
    MKS PRO
    $150
    per month (5 accounts)
    Enterprise
    $500
    per month (10 accounts)
    Engage
    $1,500
    per month (25 accounts)
    Pay As You Go
    $0
    Custom Pricing
    Offerings
    Pricing Offerings
    AirshipMakesbridge
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details—Makesbridge offers a range of pricing plans and packages to comfortably accommodate any combinate of needs and budget. Pay As You Go plans are just that - companies only pay for what they use in a given month. Alternative packages - PRO, Enterprise and Engage - are for companies with consistent use patterns and willingness to pay a minimum monthly fee. In all cases there is no long term obligation; 30 days notice is all that's required to cancel a PRO, Enterprise or Engage.
    More Pricing Information
    Community Pulse
    AirshipMakesbridge
    Considered Both Products
    Airship (formerly Urban Airship)
    No answer on this topic
    Makesbridge Technology
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    17 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    14 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    17 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    10 Answers
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    10 Answers
    No answers on this topic
    Features
    AirshipMakesbridge
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Airship and Makesbridge
    Feature
    Airship
    -
    Ratings
    Makesbridge
    7.7
    7 Ratings
    2% above category average
    WYSIWYG email editor00 Ratings6.97 Ratings
    Dynamic content00 Ratings8.05 Ratings
    Ability to test dynamic content00 Ratings8.06 Ratings
    Landing pages00 Ratings7.04 Ratings
    A/B testing00 Ratings8.45 Ratings
    Mobile optimization00 Ratings7.96 Ratings
    Email deliverability reporting00 Ratings8.27 Ratings
    List management00 Ratings7.27 Ratings
    Triggered drip sequences00 Ratings8.26 Ratings
    Lead Management
    Comparison of Lead Management features of Airship and Makesbridge
    Feature
    Airship
    -
    Ratings
    Makesbridge
    8.1
    6 Ratings
    4% above category average
    Lead nurturing automation00 Ratings8.26 Ratings
    Lead scoring and grading00 Ratings7.66 Ratings
    Data quality management00 Ratings8.26 Ratings
    Automated sales alerts and tasks00 Ratings8.26 Ratings
    Campaign Management
    Comparison of Campaign Management features of Airship and Makesbridge
    Feature
    Airship
    -
    Ratings
    Makesbridge
    8.1
    6 Ratings
    9% above category average
    Calendaring00 Ratings7.76 Ratings
    Event/webinar marketing00 Ratings8.44 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Airship and Makesbridge
    Feature
    Airship
    -
    Ratings
    Makesbridge
    8.8
    6 Ratings
    16% above category average
    Social sharing and campaigns00 Ratings8.54 Ratings
    Social profile integration00 Ratings9.13 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Airship and Makesbridge
    Feature
    Airship
    -
    Ratings
    Makesbridge
    8.0
    7 Ratings
    9% above category average
    Dashboards00 Ratings7.67 Ratings
    Standard reports00 Ratings8.47 Ratings
    Custom reports00 Ratings8.17 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Airship and Makesbridge
    Feature
    Airship
    -
    Ratings
    Makesbridge
    7.6
    6 Ratings
    2% above category average
    API00 Ratings7.14 Ratings
    Role-based workflow & approvals00 Ratings8.15 Ratings
    Customizability00 Ratings7.26 Ratings
    Integration with Salesforce.com00 Ratings8.26 Ratings
    Best Alternatives
    AirshipMakesbridge
    Small Businesses
    SimpleTexting
    Score7.6 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    EZ Texting
    Score8.7 out of 10
    Bloomreach - The Agentic Platform for Personalization
    Score8.3 out of 10
    Enterprises
    No answers on this topic
    Iterable
    Score8.7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    AirshipMakesbridge
    Likelihood to Recommend
    8.9
    (19 ratings)
    8.2
    (7 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.1
    (2 ratings)
    Usability
    6.0
    (1 ratings)
    8.8
    (2 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (2 ratings)
    Performance
    -
    (0 ratings)
    9.1
    (1 ratings)
    Support Rating
    9.0
    (1 ratings)
    8.2
    (2 ratings)
    Online Training
    -
    (0 ratings)
    5.5
    (1 ratings)
    User Testimonials
    AirshipMakesbridge
    Likelihood to Recommend
    Airship (formerly Urban Airship)
    Well-Suited for: 1. Mobile App Notifications: Ideal for targeted push notifications in apps. 2. Customer Segmentation: Effective for personalized marketing campaigns based on user data. 3. Event-Triggered Automation: Great for automated messaging based on user actions. 4. A/B Testing: Useful for optimizing campaign messages and strategies. Less Appropriate for: 1. Non-Mobile Channels: Less effective if the primary focus is on non-mobile communications like email or direct mail. 2. Basic Email Marketing: Other platforms might be better suited for simple, broad email campaigns without complex segmentation or personalization needs.
    Incentivized
    Read full review
    Makesbridge Technology
    Makesbridge is great for email marketing and Salesforce integration. It is great for a startup or large company. Support is terrific. You can't go wrong with the service.
    Read full review
    Pros
    Airship (formerly Urban Airship)
    • The marketing push notifications are very effective, and it gives us free hand to define different business criteria to target user groups
    • The user experience or the message content could differ from Android and iOS, and this is a huge benefit for us
    • As an Architect, troubleshooting an issue is very detailed and the time it takes to troubleshoot an issue is considerably less from our previous product
    Incentivized
    Read full review
    Makesbridge Technology
    • Makesbridge had the highest reviews in customer service on the Salesforce app exchange. This was the major reason that I chose them. Some of the implementation was over my head, but this was not a problem since they were always available to help with any issues that came up.
    • The team has even taken suggestions and implemented them quickly when I voiced a need for a particular Salesforce integration. Makesbridge has been a fantastic addition to my company.
    Read full review
    Cons
    Airship (formerly Urban Airship)
    • The automated A/B testing winner selection and application should be added
    • The flexibility of message shape, specifically incorporating transparency so messages do not need to be a rectangular shape
    • Faster and more reliable servers around the globe
    • Making more detailed use cases and tutorials to be followed can simplify things for users
    Incentivized
    Read full review
    Makesbridge Technology
    • I would like for users to be able to see campaigns and templates created by other non-admin users. I'd like the option as the sysadmin to select which parts of the application should be open to all users, and which I'd like to gate. (Permissions, if you will).
    • Configuration of training materials. The content is great, I just have had difficulty locating the specific article that would be most relevant to the situation. I'd love step-by-step guides for campaign creation, etc.
    Read full review
    Likelihood to Renew
    Airship (formerly Urban Airship)
    No answers on this topic
    Makesbridge Technology
    Great product, exceptional support. I'm going to be honest and say that I was apprehensive that the Makesbridge team was actually as wonderful as the app exchange reviews claim...How often does that actually happen?! But now, I can honestly say that the glowing reviews are spot-on, and my only concern is that they do not do justice in describing the product, support and service Makesbridge provides.
    Read full review
    Usability
    Airship (formerly Urban Airship)
    The interface takes a bit getting used to in order to know how to take advantage of everything. Some of the analytics that are available are particularly hard to find, so it's important to pay attention when customer support reviews everything, but everything I'd want and need in terms of Push and In-App messaging is all there.
    Read full review
    Makesbridge Technology
    I'm not an IT guru. The layout and workflows make sense, and I appreciate not having to involve a developer for every change I'd like to make.
    Read full review
    Reliability and Availability
    Airship (formerly Urban Airship)
    No answers on this topic
    Makesbridge Technology
    Their tech support staff is the BEST I have worked with!
    Read full review
    Performance
    Airship (formerly Urban Airship)
    No answers on this topic
    Makesbridge Technology
    Best tech support in the software industry.
    Read full review
    Support Rating
    Airship (formerly Urban Airship)
    I have not had to interact much with customer support as I have been able to find the vast majority of the answers I'm looking for within their documentation, which I very much appreciate because it saves me a lot of time. Customer support has been responsive and helpful for the most part during the couple of interactions I've had.
    Read full review
    Makesbridge Technology
    While their phone/chat support is outstanding, I wish there was more documentation and how-to information available online. There are many features that I have not used because I don't understand how to use them as well as I should
    Read full review
    Alternatives Considered
    Airship (formerly Urban Airship)
    We've tested a bunch of different CRM tools over the years and Airship has been a winner for its functionality, features, cost, and ability to integrate with other softwares that we use. It has been great for SMS and mobile in particular. It could certainly be a one stop shop for CRM.
    Incentivized
    Read full review
    Makesbridge Technology
    Makesbridge was easier to use and has a much better help desk. We were originally impressed with sales and then the technical side. At one point we handled e-mails with an internal program, what a headache, especially the list management.
    Read full review
    Return on Investment
    Airship (formerly Urban Airship)
    • The ROI has increased more than approx. 50% (exact details to be confirmed) based on cross-channel orchestration
    • Using push notifications alone, we have seen a huge increase in app engagement which was a challenge before to nudge users to get back to the App after initial download
    Incentivized
    Read full review
    Makesbridge Technology
    • Good customer service and allows us to use our leads without much restriction.
    • Price still considered quite high for a very small business like us.
    Read full review
    ScreenShots

    Airship Screenshots

    Product screenshotProduct screenshotProduct screenshot

    Makesbridge Screenshots

    Screenshot of B2B marketing automation is mostly about delivering leads on a silver platter.  Your sales Reps reap the benefits of an automation platform that drives digital engagement, intelligently tags contacts based on rules and tells sales who to call.Screenshot of Sales reps view tags, scores and alert messages. They know what prospects are hot for because they can filter activity by web visits, email clicks and alerts messages.Screenshot of Maximize campaign response with dynamic content blocks.Screenshot of The world's easiest drag-and-drop HTML Editor speeds campaign and landing page production. There are dozens of mobile compatible templates to make publishing even easier!Screenshot of Marketers see how drip messages perform with opens, clicks, social shares, web visits generated and conversions. You can even view populations of who's taken action.Screenshot of X-Ray Vision of interest! Drill down into the report even further to see a complete history of a prospect's web visits history and duration spent on each page.