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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Airship

    Score8.5 out of 10
    N/AThe Airship Experience Platform provides an end-to-end solution for unifying experiences across channels and capturing value across the entire customer lifecycle.N/A

    GTmetrix

    Score9.9 out of 10
    N/AGtmetrix is an analytics tool focused on determining website performance with features like page load speed details, video capture, and the ability to test from multiple regions around the world.

    $10.67

    per month

    Pricing
    AirshipGTmetrix
    Editions & Modules
    No answers on this topic
    Solo
    $10.67
    per month
    Starter
    $21.25
    per month
    Growth
    $42.50
    per month
    Basic
    Free
    Offerings
    Pricing Offerings
    AirshipGTmetrix
    Free Trial
    YesNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    AirshipGTmetrix
    Considered Both Products
    Airship (formerly Urban Airship)
    No answer on this topic
    Gossamer Threads Inc.
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    17 Answers
    100%
    Would buy again
    6 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    14 Answers
    100%
    Delivers good value for the price
    6 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    17 Answers
    100%
    Happy with the feature set
    6 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    10 Answers
    100%
    Lived up to sales and marketing promises
    6 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    10 Answers
    100%
    Implementation went as expected
    6 Answers
    Features
    AirshipGTmetrix
    Testing and Experimentation
    Comparison of Testing and Experimentation features of Airship and GTmetrix
    Feature
    Airship
    -
    Ratings
    GTmetrix
    9.4
    5 Ratings
    14% above category average
    a/b experiment testing00 Ratings10.03 Ratings
    Split URL testing00 Ratings10.03 Ratings
    Multivariate testing00 Ratings7.52 Ratings
    Multi-page/funnel testing00 Ratings8.03 Ratings
    Cross-browser testing00 Ratings10.05 Ratings
    Mobile app testing00 Ratings9.02 Ratings
    Test significance00 Ratings9.02 Ratings
    Visual / WYSIWYG editor00 Ratings10.01 Ratings
    Advanced code editor00 Ratings10.01 Ratings
    Page surveys00 Ratings10.01 Ratings
    Visitor recordings00 Ratings10.01 Ratings
    Preview mode00 Ratings10.02 Ratings
    Test duration calculator00 Ratings7.53 Ratings
    Experiment scheduler00 Ratings10.01 Ratings
    Experiment workflow and approval00 Ratings10.01 Ratings
    Dynamic experiment activation00 Ratings10.01 Ratings
    Client-side tests00 Ratings8.52 Ratings
    Server-side tests00 Ratings8.53 Ratings
    Mutually exclusive tests00 Ratings10.01 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Airship and GTmetrix
    Feature
    Airship
    -
    Ratings
    GTmetrix
    10.0
    1 Ratings
    16% above category average
    Standard visitor segmentation00 Ratings10.01 Ratings
    Behavioral visitor segmentation00 Ratings10.01 Ratings
    Traffic allocation control00 Ratings10.01 Ratings
    Website personalization00 Ratings10.01 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Airship and GTmetrix
    Feature
    Airship
    -
    Ratings
    GTmetrix
    10.0
    2 Ratings
    17% above category average
    Heatmap tool00 Ratings10.01 Ratings
    Click analytics00 Ratings10.01 Ratings
    Scroll maps00 Ratings10.01 Ratings
    Form fill analysis00 Ratings10.01 Ratings
    Conversion tracking00 Ratings10.01 Ratings
    Goal tracking00 Ratings10.01 Ratings
    Test reporting00 Ratings10.02 Ratings
    Results segmentation00 Ratings10.02 Ratings
    CSV export00 Ratings10.01 Ratings
    Experiments results dashboard00 Ratings10.02 Ratings
    Best Alternatives
    AirshipGTmetrix
    Small Businesses
    SimpleTexting
    Score7.6 out of 10
    Google Optimize
    Score6.7 out of 10
    Medium-sized Companies
    EZ Texting
    Score8.7 out of 10
    AB Tasty
    Score8.8 out of 10
    Enterprises
    No answers on this topic
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    AirshipGTmetrix
    Likelihood to Recommend
    8.9
    (19 ratings)
    10.0
    (7 ratings)
    Usability
    6.0
    (1 ratings)
    9.1
    (1 ratings)
    Support Rating
    9.0
    (1 ratings)
    4.0
    (2 ratings)
    User Testimonials
    AirshipGTmetrix
    Likelihood to Recommend
    Airship (formerly Urban Airship)
    Well-Suited for: 1. Mobile App Notifications: Ideal for targeted push notifications in apps. 2. Customer Segmentation: Effective for personalized marketing campaigns based on user data. 3. Event-Triggered Automation: Great for automated messaging based on user actions. 4. A/B Testing: Useful for optimizing campaign messages and strategies. Less Appropriate for: 1. Non-Mobile Channels: Less effective if the primary focus is on non-mobile communications like email or direct mail. 2. Basic Email Marketing: Other platforms might be better suited for simple, broad email campaigns without complex segmentation or personalization needs.
    Incentivized
    Read full review
    Gossamer Threads Inc.
    GTmetrix is very well suited for small organizations or startups that do not have sufficient technical staff for site optimization. GTmetrix also comes with the free version, which allows users to use their service for free for up to three websites, which is a good option. However, this might not be the best option for a large organization that works in different technical domains and have a good number of technical staff.
    Incentivized
    Read full review
    Pros
    Airship (formerly Urban Airship)
    • The marketing push notifications are very effective, and it gives us free hand to define different business criteria to target user groups
    • The user experience or the message content could differ from Android and iOS, and this is a huge benefit for us
    • As an Architect, troubleshooting an issue is very detailed and the time it takes to troubleshoot an issue is considerably less from our previous product
    Incentivized
    Read full review
    Gossamer Threads Inc.
    • Really complete report of performance issues.
    • Get reports from PageSpeed and YSlow at same time.
    • Gives a score from each separate tool, also displays loading time, page size and total requests very easily.
    Incentivized
    Read full review
    Cons
    Airship (formerly Urban Airship)
    • The automated A/B testing winner selection and application should be added
    • The flexibility of message shape, specifically incorporating transparency so messages do not need to be a rectangular shape
    • Faster and more reliable servers around the globe
    • Making more detailed use cases and tutorials to be followed can simplify things for users
    Incentivized
    Read full review
    Gossamer Threads Inc.
    • Deeper knowledge of page elements and their importance
    • Knowing which areas will have great impact beyond time of load speeds
    • Should drop any elements that do not reach a certain level of impact - to save distraction and get important issues dealt with
    Incentivized
    Read full review
    Usability
    Airship (formerly Urban Airship)
    The interface takes a bit getting used to in order to know how to take advantage of everything. Some of the analytics that are available are particularly hard to find, so it's important to pay attention when customer support reviews everything, but everything I'd want and need in terms of Push and In-App messaging is all there.
    Read full review
    Gossamer Threads Inc.
    It's easy to use fast, data is easy to read and take aways are great too.
    Incentivized
    Read full review
    Support Rating
    Airship (formerly Urban Airship)
    I have not had to interact much with customer support as I have been able to find the vast majority of the answers I'm looking for within their documentation, which I very much appreciate because it saves me a lot of time. Customer support has been responsive and helpful for the most part during the couple of interactions I've had.
    Read full review
    Gossamer Threads Inc.
    I have never had the need to use GTmetrix support. Therefore, there is really no way for me to give a grade here. However, if you are on a paid plan my guess and it is a guess, is that their support is as good as the tool is. There are a lot more features in the paid plans, reporting. monitoring etc. I could see where support could come into play as these features are added to the account
    Incentivized
    Read full review
    Alternatives Considered
    Airship (formerly Urban Airship)
    We've tested a bunch of different CRM tools over the years and Airship has been a winner for its functionality, features, cost, and ability to integrate with other softwares that we use. It has been great for SMS and mobile in particular. It could certainly be a one stop shop for CRM.
    Incentivized
    Read full review
    Gossamer Threads Inc.
    Given we are doing the work to improve in Google to a large degree - the Google product is essential. But GTMetrix may use their info as well as other independent stuff to be a little better. I appreciate the way GTMetrix provides the info - cleaner and clearer and thus quicker to address.
    Incentivized
    Read full review
    Return on Investment
    Airship (formerly Urban Airship)
    • The ROI has increased more than approx. 50% (exact details to be confirmed) based on cross-channel orchestration
    • Using push notifications alone, we have seen a huge increase in app engagement which was a challenge before to nudge users to get back to the App after initial download
    Incentivized
    Read full review
    Gossamer Threads Inc.
    • It made my sites more stable.
    • I can fix my issues easily.
    • My site visitors increased with the help of this software.
    Incentivized
    Read full review
    ScreenShots

    Airship Screenshots

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