Airship vs. Frosmo

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Airship
Score 8.5 out of 10
N/A
The Airship Experience Platform provides an end-to-end solution for unifying experiences across channels and capturing value across the entire customer lifecycle.N/A
Frosmo
Score 7.0 out of 10
N/A
Frosmo includes tools for precise user segmentation with various rules and combinations that can cover any requirements (and customization options as well), MVT testing with a special control group method, full website personalization without any work from the IT deparment, conversion tracking, conversion optimization, as well as targeting and re-targeting via ad campaigns, that are created within the product, using the same user segments. Integration via JavaScript.N/A
Pricing
AirshipFrosmo
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AirshipFrosmo
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
AirshipFrosmo
Features
AirshipFrosmo
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
Airship
-
Ratings
Frosmo
7.5
1 Ratings
9% below category average
a/b experiment testing00 Ratings7.01 Ratings
Split URL testing00 Ratings8.01 Ratings
Multivariate testing00 Ratings7.01 Ratings
Multi-page/funnel testing00 Ratings7.01 Ratings
Cross-browser testing00 Ratings8.01 Ratings
Mobile app testing00 Ratings7.01 Ratings
Test significance00 Ratings7.01 Ratings
Visual / WYSIWYG editor00 Ratings8.01 Ratings
Advanced code editor00 Ratings8.01 Ratings
Page surveys00 Ratings6.01 Ratings
Visitor recordings00 Ratings7.01 Ratings
Preview mode00 Ratings8.01 Ratings
Test duration calculator00 Ratings8.01 Ratings
Experiment scheduler00 Ratings7.01 Ratings
Experiment workflow and approval00 Ratings8.01 Ratings
Dynamic experiment activation00 Ratings9.01 Ratings
Client-side tests00 Ratings8.01 Ratings
Server-side tests00 Ratings7.01 Ratings
Mutually exclusive tests00 Ratings8.01 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Airship
-
Ratings
Frosmo
7.5
1 Ratings
13% below category average
Standard visitor segmentation00 Ratings8.01 Ratings
Behavioral visitor segmentation00 Ratings7.01 Ratings
Traffic allocation control00 Ratings8.01 Ratings
Website personalization00 Ratings7.01 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Airship
-
Ratings
Frosmo
7.4
1 Ratings
13% below category average
Heatmap tool00 Ratings7.01 Ratings
Click analytics00 Ratings7.01 Ratings
Scroll maps00 Ratings7.01 Ratings
Form fill analysis00 Ratings8.01 Ratings
Conversion tracking00 Ratings8.01 Ratings
Goal tracking00 Ratings7.01 Ratings
Test reporting00 Ratings7.01 Ratings
Results segmentation00 Ratings8.01 Ratings
CSV export00 Ratings7.01 Ratings
Experiments results dashboard00 Ratings8.01 Ratings
Best Alternatives
AirshipFrosmo
Small Businesses
OneSignal
OneSignal
Score 8.0 out of 10
Convert Experiences
Convert Experiences
Score 9.9 out of 10
Medium-sized Companies
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Dynamic Yield
Dynamic Yield
Score 8.4 out of 10
Enterprises
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Dynamic Yield
Dynamic Yield
Score 8.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AirshipFrosmo
Likelihood to Recommend
8.9
(19 ratings)
7.0
(1 ratings)
Usability
6.0
(1 ratings)
-
(0 ratings)
Support Rating
9.0
(1 ratings)
-
(0 ratings)
User Testimonials
AirshipFrosmo
Likelihood to Recommend
Airship (formerly Urban Airship)
Well-Suited for: 1. Mobile App Notifications: Ideal for targeted push notifications in apps. 2. Customer Segmentation: Effective for personalized marketing campaigns based on user data. 3. Event-Triggered Automation: Great for automated messaging based on user actions. 4. A/B Testing: Useful for optimizing campaign messages and strategies. Less Appropriate for: 1. Non-Mobile Channels: Less effective if the primary focus is on non-mobile communications like email or direct mail. 2. Basic Email Marketing: Other platforms might be better suited for simple, broad email campaigns without complex segmentation or personalization needs.
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Frosmo Ltd
It was SO easy getting started. The fact that I was led through a step-by-step process when first joining was a GAME CHANGER. I have found it pretty easy to use for editing or creating email campaigns. It's good value for your buck!
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Pros
Airship (formerly Urban Airship)
  • The marketing push notifications are very effective, and it gives us free hand to define different business criteria to target user groups
  • The user experience or the message content could differ from Android and iOS, and this is a huge benefit for us
  • As an Architect, troubleshooting an issue is very detailed and the time it takes to troubleshoot an issue is considerably less from our previous product
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Frosmo Ltd
  • The RSS Email Campaign feature.
  • It is simple, intuitive, and easy to use.
  • The templates they have to create a campaign are great.
  • Dashboard is easy to understand.
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Cons
Airship (formerly Urban Airship)
  • The automated A/B testing winner selection and application should be added
  • The flexibility of message shape, specifically incorporating transparency so messages do not need to be a rectangular shape
  • Faster and more reliable servers around the globe
  • Making more detailed use cases and tutorials to be followed can simplify things for users
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Frosmo Ltd
  • Importing contacts is still buggy.
  • Customers on the free plan have restricted access to customer service.
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Usability
Airship (formerly Urban Airship)
The interface takes a bit getting used to in order to know how to take advantage of everything. Some of the analytics that are available are particularly hard to find, so it's important to pay attention when customer support reviews everything, but everything I'd want and need in terms of Push and In-App messaging is all there.
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Frosmo Ltd
No answers on this topic
Support Rating
Airship (formerly Urban Airship)
I have not had to interact much with customer support as I have been able to find the vast majority of the answers I'm looking for within their documentation, which I very much appreciate because it saves me a lot of time. Customer support has been responsive and helpful for the most part during the couple of interactions I've had.
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Frosmo Ltd
No answers on this topic
Alternatives Considered
Airship (formerly Urban Airship)
We've tested a bunch of different CRM tools over the years and Airship has been a winner for its functionality, features, cost, and ability to integrate with other softwares that we use. It has been great for SMS and mobile in particular. It could certainly be a one stop shop for CRM.
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Frosmo Ltd
No answers on this topic
Return on Investment
Airship (formerly Urban Airship)
  • The ROI has increased more than approx. 50% (exact details to be confirmed) based on cross-channel orchestration
  • Using push notifications alone, we have seen a huge increase in app engagement which was a challenge before to nudge users to get back to the App after initial download
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Frosmo Ltd
  • It helps me reach out to prospective clients every day
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ScreenShots

Airship Screenshots

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