The Airship Experience Platform provides an end-to-end solution for unifying experiences across channels and capturing value across the entire customer lifecycle.
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Asodesk
Score 8.7 out of 10
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Asodesk is a platform for organic traffic monitoring, management and analysis, from the compnay of the same name in Moscow, designed to help mobile developers to increase organic traffic. Asodesk focus in keywords rankings tracking and analytics. The tool offers an app reviews service with Slack integration. Asodesk has 3 paid plans that goes from 100 to 1000 tracked keywords and 5 to 50 tracked apps.
Well-Suited for: 1. Mobile App Notifications: Ideal for targeted push notifications in apps. 2. Customer Segmentation: Effective for personalized marketing campaigns based on user data. 3. Event-Triggered Automation: Great for automated messaging based on user actions. 4. A/B Testing: Useful for optimizing campaign messages and strategies. Less Appropriate for: 1. Non-Mobile Channels: Less effective if the primary focus is on non-mobile communications like email or direct mail. 2. Basic Email Marketing: Other platforms might be better suited for simple, broad email campaigns without complex segmentation or personalization needs.
A one-stop-shop for your optimization and visibility when running a mobile business online; Asodesk can be great for finding many keywords and helping to shape the strategy going forward. The data provided is paramount for shaping future business planning and allows hands-on changes to be made as and when required
Setting up the target audience within Airship using attributes is one of my favorites.
Airship has a very user-friendly interface with detailed documentation for self-help. I also enjoy the training sessions, articles and reports Airship organized as those are very insightful and useful.
The interface takes a bit getting used to in order to know how to take advantage of everything. Some of the analytics that are available are particularly hard to find, so it's important to pay attention when customer support reviews everything, but everything I'd want and need in terms of Push and In-App messaging is all there.
I have not had to interact much with customer support as I have been able to find the vast majority of the answers I'm looking for within their documentation, which I very much appreciate because it saves me a lot of time. Customer support has been responsive and helpful for the most part during the couple of interactions I've had.
I have also worked with Vibes, Salesforce, Pendo, and Swrve for mobile app marketing efforts, and I always come back to airship as delivering the best Push and In-App messaging capabilities. If you want a full service platform for Push and In-App messaging rather than configuring these channels through something that is no cost such as Firebase, then i would recommend Airship.
I have only just started using Amplitude Analytics however Asodesk so far edges it, this is in so small part due to the user interface and responsiveness of the team there. The only area where I can see Asodesk falling down is its speed when running certain instances, so it is definitely one that I can recommend against others, despite my limited experience
The ROI has increased more than approx. 50% (exact details to be confirmed) based on cross-channel orchestration
Using push notifications alone, we have seen a huge increase in app engagement which was a challenge before to nudge users to get back to the App after initial download
