Airship vs. Appsee Mobile App Analytics

Well-Suited for: 1. Mobile App Notifications: Ideal for targeted push notifications in apps. 2. Customer Segmentation: Effective for personalized marketing campaigns based on user data. 3. Event-Triggered Automation: Great for automated messaging based on user actions. 4. A/B Testing: Useful for optimizing campaign messages and strategies. Less Appropriate for: 1. Non-Mobile Channels: Less effective if the primary focus is on non-mobile communications like email or direct mail. 2. Basic Email Marketing: Other platforms might be better suited for simple, broad email campaigns without complex segmentation or personalization needs.

Incentivized

Appsee was a great choice and addition before their struggle with Apple over user screen recording. Now that that's gone, its insights are rather basic and not worth the price point. This would be a perfect analytics platform for a company looking to increase its user experience, new on-boarding, or going through a redesign to see user activity and reactions, but not anymore.

Incentivized

• The marketing push notifications are very effective, and it gives us free hand to define different business criteria to target user groups
• The user experience or the message content could differ from Android and iOS, and this is a huge benefit for us
• As an Architect, troubleshooting an issue is very detailed and the time it takes to troubleshoot an issue is considerably less from our previous product

Incentivized

• User session recordings of individual users
• Touch heatmaps and unresponsive gestures

• The automated A/B testing winner selection and application should be added
• The flexibility of message shape, specifically incorporating transparency so messages do not need to be a rectangular shape
• Faster and more reliable servers around the globe
• Making more detailed use cases and tutorials to be followed can simplify things for users

Incentivized

• The user screen recording was quickly shut down on Apple devices after about a week of us using Appsee. Now it's just basic boxes which aren't nearly as helpful or insightful in bettering our user experience. If we would have known this would happen, or that Appsee didn't have that feature, we wouldn't have gone with them.
• No integration with Branch (the world's best and probably biggest attribution platform).

Incentivized

The interface takes a bit getting used to in order to know how to take advantage of everything. Some of the analytics that are available are particularly hard to find, so it's important to pay attention when customer support reviews everything, but everything I'd want and need in terms of Push and In-App messaging is all there.

I have not had to interact much with customer support as I have been able to find the vast majority of the answers I'm looking for within their documentation, which I very much appreciate because it saves me a lot of time. Customer support has been responsive and helpful for the most part during the couple of interactions I've had.

We've tested a bunch of different CRM tools over the years and Airship has been a winner for its functionality, features, cost, and ability to integrate with other softwares that we use. It has been great for SMS and mobile in particular. It could certainly be a one stop shop for CRM.

Incentivized

Appsee set itself apart from competitors with the user screen recording, but since that is no longer a good feature on iOS, it makes Appsee's competitive advantage obsolete. Its data analytics, funnels, and crash reporting are relatively basic or haven't lead to any breakthroughs. I would stay away from Appsee, save your money, and go for a platform like Mixpanel if possible, which has analytics, attribution, and engagement for the same if not cheaper price.

Incentivized

• The ROI has increased more than approx. 50% (exact details to be confirmed) based on cross-channel orchestration
• Using push notifications alone, we have seen a huge increase in app engagement which was a challenge before to nudge users to get back to the App after initial download

Incentivized

• Better conversion rates
• Less bugs/crashes
• Better user retention