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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Ahrefs

    Score9 out of 10
    N/AAhrefs is an SEO tool providers. Ahrefs Site Explorer provides a suite of tools including a component for backlink & on-page SEO analysis, online brand mentions tracking, and domain comparison tool for competitor analysis, etc. They refer to themselves as “the largest index of live backlinks.”

    $99

    per month

    Matrix

    Score6 out of 10
    N/AMatrix is the Enterprise or Agency level search engine optimization platform formerly developed and owned by Barcelona based company Intelligent SEO which was recently (Jan. 2014) acquired by American company Insequent, Inc to expand their offerings. Matrix presents the full panoply of SEO features, like search ranking and tracking, keyword and backlink monitoring and suggestions, site audit, competitor tracking and head-to-head comparison with the home team, also a landing page generator, and…N/A
    Pricing
    AhrefsMatrix
    Editions & Modules
    Lite
    $99.00
    per month
    Standard
    $179.00
    per month
    Advanced
    $399.00
    per month
    Agency
    $999.00
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    AhrefsMatrix
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    AhrefsMatrix
    Considered Both Products
    Ahrefs
    No answer on this topic
    Insequent, Inc
    No answer on this topic
    Key User Insights
    Would buy again
    95%
    Would buy again
    37 Answers
    No answers on this topic
    Delivers good value for the price
    94%
    Delivers good value for the price
    33 Answers
    No answers on this topic
    Happy with the feature set
    97%
    Happy with the feature set
    38 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    32 Answers
    No answers on this topic
    Implementation went as expected
    97%
    Implementation went as expected
    35 Answers
    No answers on this topic
    Features
    AhrefsMatrix
    SEO
    Comparison of SEO features of Ahrefs and Matrix
    Feature
    Ahrefs
    7.8
    71 Ratings
    1% above category average
    Matrix
    10.0
    1 Ratings
    25% above category average
    Keyword analysis9.668 Ratings10.01 Ratings
    Backlink management8.469 Ratings00 Ratings
    SERP ranking tracking9.467 Ratings00 Ratings
    Page grader5.261 Ratings00 Ratings
    Competitive analysis9.469 Ratings10.01 Ratings
    Site audit / diagnostics8.164 Ratings10.01 Ratings
    Site recommendations5.660 Ratings10.01 Ratings
    Task management7.032 Ratings10.01 Ratings
    SEO Channels
    Comparison of SEO Channels features of Ahrefs and Matrix
    Feature
    Ahrefs
    7.6
    62 Ratings
    0% below category average
    Matrix
    8.3
    2 Ratings
    9% above category average
    Local SEO8.550 Ratings5.01 Ratings
    Social SEO6.147 Ratings10.02 Ratings
    Mobile SEO6.046 Ratings10.02 Ratings
    Global SEO9.656 Ratings00 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Ahrefs and Matrix
    Feature
    Ahrefs
    8.9
    59 Ratings
    5% above category average
    Matrix
    10.0
    2 Ratings
    17% above category average
    Multi-domain support9.556 Ratings10.02 Ratings
    Integration with web analytics tools8.429 Ratings10.01 Ratings
    Best Alternatives
    AhrefsMatrix
    Small Businesses
    Nozzle
    Score10 out of 10
    Nozzle
    Score10 out of 10
    Medium-sized Companies
    Advanced Web Ranking
    Score8.2 out of 10
    Advanced Web Ranking
    Score8.2 out of 10
    Enterprises
    Google Search Console
    Score9 out of 10
    Google Search Console
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    AhrefsMatrix
    Likelihood to Recommend
    9.7
    (76 ratings)
    10.0
    (2 ratings)
    Likelihood to Renew
    10.0
    (5 ratings)
    -
    (0 ratings)
    Usability
    9.3
    (4 ratings)
    -
    (0 ratings)
    Support Rating
    8.8
    (14 ratings)
    -
    (0 ratings)
    User Testimonials
    AhrefsMatrix
    Likelihood to Recommend
    Ahrefs
    Ahrefs is a must have in the SEO toolbox. It is one of the leading tools in the industry for serious SEO research. It can do almost everything you need on the non-technical side of SEO. In my opinion, it is not great if you need a detailed technical tool that identifies errors and helps with fix suggestions. In that instance, I think there are better tools on the market. But - for content and keyword related tasks, I think it's must have.
    Incentivized
    Read full review
    Insequent, Inc
    I think that Matrix is a fairly good CRM tool for sales organizations to utilize to manage account lists and track progress to budget. Managers can encourage sales folks by utilizing the reports to track progress from current year to previous years, and see what changes need to be made. I don't feel like relying completely on the integration of other systems to give you a fail proof look at where you are to budget is a great idea with this software, but for a basic CRM tool, it does the trick.
    Incentivized
    Read full review
    Pros
    Ahrefs
    • I have been using this platform in my organization to develop several SEO tools to help to grow our website much.
    • It has all the main features which include competitor research, keyword research, website audit, content research, and rank tracking.
    • I have been using all these functions in the organization for several purposes. It provides complete information and complete performance details of the SEO.
    • It provides us the detailed keyword research with volume, CPC, and other information.
    Incentivized
    Read full review
    Insequent, Inc
    • Site that is mobile friendly
    • Website integrated into Google platform for ads.
    • SEO dashboard is easy to use.
    Incentivized
    Read full review
    Cons
    Ahrefs
    • Can't export graphs: some graphs within the tool would be useful as an export. Unfortunately, exporting them is not an option.
    • No "blanket" reporting options: though Ahrefs is excellent for gathering and exporting intel/data, there are no blanket SEO reports provided. Exporting data is great, but simple report exporting would make it better.
    Incentivized
    Read full review
    Insequent, Inc
    • I do think that completeness in which it integrates data from our traffic and order entry system could improve some. We have found instances where data isn't cleanly input and requires some manual clean up on the backside.
    • While the system itself is pretty user-friendly, sometimes the system itself seems a bit slow. For AE's whose time is rather valuable, this I know they find annoying at times.
    • Since I have the ability to see everyone's data and not just one AE's, I would like the managerial functionality a bit more comprehensive. Some of the reports are a bit cumbersome.
    Incentivized
    Read full review
    Likelihood to Renew
    Ahrefs
    Their index is too vast to ignore when looking at a complete backlink profile. We find links in Ahrefs that do not appear in any other link detection tool. For this reason, it's a must for our agency to use for the foreseeable future. Plus, it's very affordable considering the data you get
    Read full review
    Insequent, Inc
    No answers on this topic
    Usability
    Ahrefs
    Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
    Read full review
    Insequent, Inc
    No answers on this topic
    Support Rating
    Ahrefs
    Ahrefs has always been responsive when there's been a technical issue with the site. There are usually very little problems, but if there are, they announce it on their social media accounts which keeps its customers informed. Email support is prompt and the customer service people are very helpful, knowledgable and friendly.
    Incentivized
    Read full review
    Insequent, Inc
    No answers on this topic
    Alternatives Considered
    Ahrefs
    Majestic and Ahrefs are really close in terms of tool. Ahrefs does offer competitive comparison and they do have a more up to date data base. Majestic however has a more comprehensive historical view of sites which is also extremely valuable. Majestic also offers a link velocity chart that is missing on Ahrefs. Ahrefs makes up for this with their links gained/lost calendar which Majestic is missing.
    Incentivized
    Read full review
    Insequent, Inc
    I think they are doing the right things, staying in their lane. I never like it when companies try to be everything to everyone. It dilutes their effectiveness on their core values to me. I want them to drill down and focus on the things they are already doing and keep making them better.
    Incentivized
    Read full review
    Return on Investment
    Ahrefs
    • Ahrefs Site Explorer has helped with any comprehensive backlink analysis and backlink profile management we've had.
    • Ahrefs Site Explorer has helped tremendously in getting manual penalties lifted for certain sites.
    • Aherfs Site Explorer has been helpful in identifying 404 error pages.
    Incentivized
    Read full review
    Insequent, Inc
    • I do think that Matrix has had a positive impact of requiring AE's to better manage their own business.
    • Since I don't directly deal with the contractual piece of Matrix, as far as what the actual ROI is, I can't speak to that. But I can say this, our organization has used this for at least the 6 years I've been there. It is used on a national level, so I do believe that it's roll up features are ones that can be utilized through the organization.
    • As far as our overall business objectives in the sales department, it certainly meets the needs of both the management team as well as the sales team to managing clients and annual budgets.
    Incentivized
    Read full review
    ScreenShots

    Ahrefs Screenshots

    Screenshot of Analyze backlinks and keywords of any website to find opportunities for your organic traffic growthScreenshot of Check your website for 100+ pre-defined SEO issuesScreenshot of Get relevant keyword ideas supported by accurate SEO metricsScreenshot of Find the most shared and linked-to content on any topicScreenshot of Track your and your competitors' search rankings