Ahrefs vs. Lumar

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Ahrefs
Score 9.0 out of 10
N/A
Ahrefs is an SEO tool providers. Ahrefs Site Explorer provides a suite of tools including a component for backlink & on-page SEO analysis, online brand mentions tracking, and domain comparison tool for competitor analysis, etc. They refer to themselves as “the largest index of live backlinks.”
$99
per month
Lumar
Score 8.0 out of 10
N/A
DeepCrawl is a search engine optimization software solution offered by DeepCrawl.N/A
Pricing
AhrefsLumar
Editions & Modules
Lite
$99.00
per month
Standard
$179.00
per month
Advanced
$399.00
per month
Agency
$999.00
per month
No answers on this topic
Offerings
Pricing Offerings
AhrefsLumar
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AhrefsLumar
Features
AhrefsLumar
SEO
Comparison of SEO features of Product A and Product B
Ahrefs
7.8
Ratings
1% above category average
Lumar
6.5
Ratings
17% below category average
Keyword analysis9.50 Ratings3.00 Ratings
Backlink management8.50 Ratings2.00 Ratings
SERP ranking tracking9.40 Ratings8.00 Ratings
Page grader5.20 Ratings10.00 Ratings
Competitive analysis9.40 Ratings5.00 Ratings
Site audit / diagnostics8.00 Ratings10.00 Ratings
Site recommendations5.60 Ratings10.00 Ratings
Task management7.00 Ratings4.00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Ahrefs
7.5
Ratings
1% below category average
Lumar
5.8
Ratings
27% below category average
Local SEO8.40 Ratings6.00 Ratings
Social SEO6.10 Ratings3.00 Ratings
Mobile SEO6.00 Ratings4.00 Ratings
Global SEO9.60 Ratings10.00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Ahrefs
8.9
Ratings
5% above category average
Lumar
9.0
Ratings
6% above category average
Multi-domain support9.40 Ratings9.00 Ratings
Integration with web analytics tools8.40 Ratings9.00 Ratings
Best Alternatives
AhrefsLumar
Small Businesses
Nozzle
Nozzle
Score 10.0 out of 10
Nozzle
Nozzle
Score 10.0 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Enterprises
Google Search Console
Google Search Console
Score 9.0 out of 10
Google Search Console
Google Search Console
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AhrefsLumar
Likelihood to Recommend
9.7
(0 ratings)
8.0
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
-
(0 ratings)
Usability
9.2
(0 ratings)
6.0
(0 ratings)
Support Rating
8.8
(0 ratings)
7.0
(0 ratings)
User Testimonials
AhrefsLumar
Likelihood to Recommend
It gives the best report to us which helps us to find the opportunity to build backlinks. Another main feature that makes Ahrefs a safe and sound approach to SEO is that it provides information about duplicate content, URLs, redirects along with other errors that can be dangerous to the website.
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It is useful for our clients to help identify where there are any issues and what improvements should be made. We are able to use all the counts of each elements to work out which to prioritise and create an action plan for our clients. If a team isn't able to implement any of the insights from within this tool, then it probably wouldn't be worth the money
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Pros
  • Their backlink database is still one of the most up to date we've seen when compared to similar tools.
  • The user interface is very intuitive and easy to learn.
  • They provide you with a lot of great information and the ability to set a date range can really help you narrow things down.
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  • GUI, when you run a crawl, the response is epic. It isn't just results, the results are very easy to understand.
  • Again, as pertaining to the explanation above. If you use other crawl software, it can be difficult to get insights, whereas DeepCrawl makes it easy. You can get proper insights.
  • It is so easy to put your stamp on things. DeepCrawl gives you an option as a consultant that you might not have had before, it is your backup.
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Cons
  • Ahrefs Site Explorer provides an overview of domain health and the issues that can be fixed, and sometimes the suggested "critical issues" can be an astronomical number and not accurate.
  • For certain features on Ahrefs Site Explorer, there can a more elaborate description/guide on how to utilize the feature.
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  • Sitemap generating time often takes a few hours depending on how large your site is
  • I would like to have more suggestions to guide optimization efforts
  • Some of the initial setup for crawlers does take time
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Likelihood to Renew
Their index is too vast to ignore when looking at a complete backlink profile. We find links in Ahrefs that do not appear in any other link detection tool. For this reason, it's a must for our agency to use for the foreseeable future. Plus, it's very affordable considering the data you get
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No answers on this topic
Usability
Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
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It's great once you know how to use it... That being said there can definitely be some hiccups trying to learn the program. Even when writing this review i originally gave it an 8 and realized how many things I didn't even know existed after using it for a couple of years. Not the best 'usability' if you can't even find all the features you might want to use.
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Support Rating
Ahrefs has always been responsive when there's been a technical issue with the site. There are usually very little problems, but if there are, they announce it on their social media accounts which keeps its customers informed. Email support is prompt and the customer service people are very helpful, knowledgable and friendly.
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I liked the platform overall. It is a good crawler. I no longer use because it's duplicate of what I get with seoClarity. I did not give it 10/10 because sometimes I had a hard time isolating site areas that I wanted and didn't get much technical support from Conductor on how to use the tool
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Alternatives Considered
It's competitive with Semrush, Moz and other tools of that same ilk. It's great for serious SEO work - not at the Enterprise level - but at the small business, small agency level. I would not consider it competitive with BrightEdge, Conductor, SEOClarity, etc. - but it IS competitive and on par with the tools that are one level below those big enterprise tools.
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Lumar is great for what it does - tracking technical changes and opportunities for a site. It does so affordably as well. In my opinion it would be best compared to Screaming Frog as it does essentially the same thing but with less flexibility on the backend and a much cleaner UI that doesn't take as much learning. But also not quite as powerful and not as adjustable for your specific needs as Screaming Frog. So give and take!
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Return on Investment
  • Ahrefs has helped save hours of work because it functions as an all-in-one SEO tool. Before Ahrefs, I would have to switch toolsets multiple times, compile the reports, then organize data. Ahrefs as an all in one helped managed the chaos that having too many tools create.
  • Backlink data is crucial to predicting content success. Ahrefs has provided us with better backlink data, allowing our predictions to be more accurate.
  • Ahrefs has helped us cut away from having another rank tracker subscription. Their rank tracking tool is good enough to not warrant a dedicated rank tracker, helping us save on costs.
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  • The price of the tool compared to the amount of time it saves me is a staggering number.
  • With DeepCrawl I can leave no stone unturned, which helps establish Agency credibility with clients.
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ScreenShots

Ahrefs Screenshots

Screenshot of Analyze backlinks and keywords of any website to find opportunities for your organic traffic growthScreenshot of Check your website for 100+ pre-defined SEO issuesScreenshot of Get relevant keyword ideas supported by accurate SEO metricsScreenshot of Find the most shared and linked-to content on any topicScreenshot of Track your and your competitors' search rankings