Ahrefs vs. GTmetrix

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Ahrefs
Score 9.0 out of 10
N/A
Ahrefs is an SEO tool providers. Ahrefs Site Explorer provides a suite of tools including a component for backlink & on-page SEO analysis, online brand mentions tracking, and domain comparison tool for competitor analysis, etc. They refer to themselves as “the largest index of live backlinks.”
$99
per month
GTmetrix
Score 9.9 out of 10
N/A
Gtmetrix is an analytics tool focused on determining website performance with features like page load speed details, video capture, and the ability to test from multiple regions around the world.
$10.67
per month
Pricing
AhrefsGTmetrix
Editions & Modules
Lite
$99.00
per month
Standard
$179.00
per month
Advanced
$399.00
per month
Agency
$999.00
per month
Solo
$10.67
per month
Starter
$21.25
per month
Growth
$42.50
per month
Basic
Free
Offerings
Pricing Offerings
AhrefsGTmetrix
Free Trial
NoNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AhrefsGTmetrix
Features
AhrefsGTmetrix
SEO
Comparison of SEO features of Product A and Product B
Ahrefs
7.8
Ratings
1% above category average
GTmetrix
-
Ratings
Keyword analysis9.50 Ratings00 Ratings
Backlink management8.50 Ratings00 Ratings
SERP ranking tracking9.40 Ratings00 Ratings
Page grader5.20 Ratings00 Ratings
Competitive analysis9.40 Ratings00 Ratings
Site audit / diagnostics7.90 Ratings00 Ratings
Site recommendations5.50 Ratings00 Ratings
Task management7.00 Ratings00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Ahrefs
7.5
Ratings
1% below category average
GTmetrix
-
Ratings
Local SEO8.40 Ratings00 Ratings
Social SEO6.10 Ratings00 Ratings
Mobile SEO6.10 Ratings00 Ratings
Global SEO9.60 Ratings00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Ahrefs
8.9
Ratings
5% above category average
GTmetrix
-
Ratings
Multi-domain support9.40 Ratings00 Ratings
Integration with web analytics tools8.40 Ratings00 Ratings
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
Ahrefs
-
Ratings
GTmetrix
9.4
Ratings
14% above category average
a/b experiment testing00 Ratings10.00 Ratings
Split URL testing00 Ratings10.00 Ratings
Multivariate testing00 Ratings7.50 Ratings
Multi-page/funnel testing00 Ratings8.00 Ratings
Cross-browser testing00 Ratings10.00 Ratings
Mobile app testing00 Ratings9.00 Ratings
Test significance00 Ratings9.00 Ratings
Visual / WYSIWYG editor00 Ratings10.00 Ratings
Advanced code editor00 Ratings10.00 Ratings
Page surveys00 Ratings10.00 Ratings
Visitor recordings00 Ratings10.00 Ratings
Preview mode00 Ratings10.00 Ratings
Test duration calculator00 Ratings7.50 Ratings
Experiment scheduler00 Ratings10.00 Ratings
Experiment workflow and approval00 Ratings10.00 Ratings
Dynamic experiment activation00 Ratings10.00 Ratings
Client-side tests00 Ratings8.50 Ratings
Server-side tests00 Ratings8.50 Ratings
Mutually exclusive tests00 Ratings10.00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Ahrefs
-
Ratings
GTmetrix
10.0
Ratings
16% above category average
Standard visitor segmentation00 Ratings10.00 Ratings
Behavioral visitor segmentation00 Ratings10.00 Ratings
Traffic allocation control00 Ratings10.00 Ratings
Website personalization00 Ratings10.00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Ahrefs
-
Ratings
GTmetrix
10.0
Ratings
17% above category average
Heatmap tool00 Ratings10.00 Ratings
Click analytics00 Ratings10.00 Ratings
Scroll maps00 Ratings10.00 Ratings
Form fill analysis00 Ratings10.00 Ratings
Conversion tracking00 Ratings10.00 Ratings
Goal tracking00 Ratings10.00 Ratings
Test reporting00 Ratings10.00 Ratings
Results segmentation00 Ratings10.00 Ratings
CSV export00 Ratings10.00 Ratings
Experiments results dashboard00 Ratings10.00 Ratings
Best Alternatives
AhrefsGTmetrix
Small Businesses
Nozzle
Nozzle
Score 10.0 out of 10
Convert Experiences
Convert Experiences
Score 9.9 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Dynamic Yield
Dynamic Yield
Score 8.3 out of 10
Enterprises
Conductor
Conductor
Score 8.6 out of 10
Dynamic Yield
Dynamic Yield
Score 8.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AhrefsGTmetrix
Likelihood to Recommend
9.7
(0 ratings)
10.0
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
-
(0 ratings)
Usability
9.2
(0 ratings)
9.1
(0 ratings)
Support Rating
8.8
(0 ratings)
4.0
(0 ratings)
User Testimonials
AhrefsGTmetrix
Likelihood to Recommend
It gives the best report to us which helps us to find the opportunity to build backlinks. Another main feature that makes Ahrefs a safe and sound approach to SEO is that it provides information about duplicate content, URLs, redirects along with other errors that can be dangerous to the website.
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GTmetrix is very well suited for small organizations or startups that do not have sufficient technical staff for site optimization. GTmetrix also comes with the free version, which allows users to use their service for free for up to three websites, which is a good option. However, this might not be the best option for a large organization that works in different technical domains and have a good number of technical staff.
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Pros
  • Their backlink database is still one of the most up to date we've seen when compared to similar tools.
  • The user interface is very intuitive and easy to learn.
  • They provide you with a lot of great information and the ability to set a date range can really help you narrow things down.
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  • Really complete report of performance issues.
  • Get reports from PageSpeed and YSlow at same time.
  • Gives a score from each separate tool, also displays loading time, page size and total requests very easily.
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Cons
  • Ahrefs Site Explorer provides an overview of domain health and the issues that can be fixed, and sometimes the suggested "critical issues" can be an astronomical number and not accurate.
  • For certain features on Ahrefs Site Explorer, there can a more elaborate description/guide on how to utilize the feature.
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  • They might consider improving their checking process speed, it often takes a huge time to display the performance report. This is even longer for non-logged-in users.
  • Previously two different options of Google's Pagespeeds and Yahoo's lighthouse were shown in the report section, now only combined report is shown. I personally like the two reports from different sources.
  • Non-tech savvy persons might not find it so easy to use.
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Likelihood to Renew
Their index is too vast to ignore when looking at a complete backlink profile. We find links in Ahrefs that do not appear in any other link detection tool. For this reason, it's a must for our agency to use for the foreseeable future. Plus, it's very affordable considering the data you get
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No answers on this topic
Usability
Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
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It's easy to use fast, data is easy to read and take aways are great too.
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Support Rating
Ahrefs has always been responsive when there's been a technical issue with the site. There are usually very little problems, but if there are, they announce it on their social media accounts which keeps its customers informed. Email support is prompt and the customer service people are very helpful, knowledgable and friendly.
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I have never had the need to use GTmetrix support. Therefore, there is really no way for me to give a grade here. However, if you are on a paid plan my guess and it is a guess, is that their support is as good as the tool is. There are a lot more features in the paid plans, reporting. monitoring etc. I could see where support could come into play as these features are added to the account
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Alternatives Considered
It's competitive with Semrush, Moz and other tools of that same ilk. It's great for serious SEO work - not at the Enterprise level - but at the small business, small agency level. I would not consider it competitive with BrightEdge, Conductor, SEOClarity, etc. - but it IS competitive and on par with the tools that are one level below those big enterprise tools.
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Given we are doing the work to improve in Google to a large degree - the Google product is essential. But GTMetrix may use their info as well as other independent stuff to be a little better. I appreciate the way GTMetrix provides the info - cleaner and clearer and thus quicker to address.
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Return on Investment
  • Ahrefs has helped save hours of work because it functions as an all-in-one SEO tool. Before Ahrefs, I would have to switch toolsets multiple times, compile the reports, then organize data. Ahrefs as an all in one helped managed the chaos that having too many tools create.
  • Backlink data is crucial to predicting content success. Ahrefs has provided us with better backlink data, allowing our predictions to be more accurate.
  • Ahrefs has helped us cut away from having another rank tracker subscription. Their rank tracking tool is good enough to not warrant a dedicated rank tracker, helping us save on costs.
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  • A great free tool that is does what it is meant to do very well.
  • Due to its simplicity and speed it is highly efficient.
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ScreenShots

Ahrefs Screenshots

Screenshot of Analyze backlinks and keywords of any website to find opportunities for your organic traffic growthScreenshot of Check your website for 100+ pre-defined SEO issuesScreenshot of Get relevant keyword ideas supported by accurate SEO metricsScreenshot of Find the most shared and linked-to content on any topicScreenshot of Track your and your competitors' search rankings