Ahrefs is an SEO tool providers. Ahrefs Site Explorer provides a suite of tools including a component for backlink & on-page SEO analysis, online brand mentions tracking, and domain comparison tool for competitor analysis, etc. They refer to themselves as “the largest index of live backlinks.”
$99
per month
GTmetrix
Score 9.9 out of 10
N/A
Gtmetrix is an analytics tool focused on determining website performance with features like page load speed details, video capture, and the ability to test from multiple regions around the world.
$10.67
per month
Pricing
Ahrefs
GTmetrix
Editions & Modules
Lite
$99.00
per month
Standard
$179.00
per month
Advanced
$399.00
per month
Agency
$999.00
per month
Solo
$10.67
per month
Starter
$21.25
per month
Growth
$42.50
per month
Basic
Free
Offerings
Pricing Offerings
Ahrefs
GTmetrix
Free Trial
No
No
Free/Freemium Version
Yes
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
Ahrefs
GTmetrix
Features
Ahrefs
GTmetrix
SEO
Comparison of SEO features of Product A and Product B
Ahrefs
7.8
Ratings
1% above category average
GTmetrix
-
Ratings
Keyword analysis
9.50 Ratings
00 Ratings
Backlink management
8.50 Ratings
00 Ratings
SERP ranking tracking
9.40 Ratings
00 Ratings
Page grader
5.20 Ratings
00 Ratings
Competitive analysis
9.40 Ratings
00 Ratings
Site audit / diagnostics
7.90 Ratings
00 Ratings
Site recommendations
5.50 Ratings
00 Ratings
Task management
7.00 Ratings
00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Ahrefs
7.5
Ratings
1% below category average
GTmetrix
-
Ratings
Local SEO
8.40 Ratings
00 Ratings
Social SEO
6.10 Ratings
00 Ratings
Mobile SEO
6.10 Ratings
00 Ratings
Global SEO
9.60 Ratings
00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Ahrefs
8.9
Ratings
5% above category average
GTmetrix
-
Ratings
Multi-domain support
9.40 Ratings
00 Ratings
Integration with web analytics tools
8.40 Ratings
00 Ratings
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
Ahrefs
-
Ratings
GTmetrix
9.4
Ratings
14% above category average
a/b experiment testing
00 Ratings
10.00 Ratings
Split URL testing
00 Ratings
10.00 Ratings
Multivariate testing
00 Ratings
7.50 Ratings
Multi-page/funnel testing
00 Ratings
8.00 Ratings
Cross-browser testing
00 Ratings
10.00 Ratings
Mobile app testing
00 Ratings
9.00 Ratings
Test significance
00 Ratings
9.00 Ratings
Visual / WYSIWYG editor
00 Ratings
10.00 Ratings
Advanced code editor
00 Ratings
10.00 Ratings
Page surveys
00 Ratings
10.00 Ratings
Visitor recordings
00 Ratings
10.00 Ratings
Preview mode
00 Ratings
10.00 Ratings
Test duration calculator
00 Ratings
7.50 Ratings
Experiment scheduler
00 Ratings
10.00 Ratings
Experiment workflow and approval
00 Ratings
10.00 Ratings
Dynamic experiment activation
00 Ratings
10.00 Ratings
Client-side tests
00 Ratings
8.50 Ratings
Server-side tests
00 Ratings
8.50 Ratings
Mutually exclusive tests
00 Ratings
10.00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Ahrefs
-
Ratings
GTmetrix
10.0
Ratings
16% above category average
Standard visitor segmentation
00 Ratings
10.00 Ratings
Behavioral visitor segmentation
00 Ratings
10.00 Ratings
Traffic allocation control
00 Ratings
10.00 Ratings
Website personalization
00 Ratings
10.00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
It gives the best report to us which helps us to find the opportunity to build backlinks. Another main feature that makes Ahrefs a safe and sound approach to SEO is that it provides information about duplicate content, URLs, redirects along with other errors that can be dangerous to the website.
GTmetrix is very well suited for small organizations or startups that do not have sufficient technical staff for site optimization. GTmetrix also comes with the free version, which allows users to use their service for free for up to three websites, which is a good option. However, this might not be the best option for a large organization that works in different technical domains and have a good number of technical staff.
Ahrefs Site Explorer provides an overview of domain health and the issues that can be fixed, and sometimes the suggested "critical issues" can be an astronomical number and not accurate.
For certain features on Ahrefs Site Explorer, there can a more elaborate description/guide on how to utilize the feature.
They might consider improving their checking process speed, it often takes a huge time to display the performance report. This is even longer for non-logged-in users.
Previously two different options of Google's Pagespeeds and Yahoo's lighthouse were shown in the report section, now only combined report is shown. I personally like the two reports from different sources.
Non-tech savvy persons might not find it so easy to use.
Their index is too vast to ignore when looking at a complete backlink profile. We find links in Ahrefs that do not appear in any other link detection tool. For this reason, it's a must for our agency to use for the foreseeable future. Plus, it's very affordable considering the data you get
Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
Ahrefs has always been responsive when there's been a technical issue with the site. There are usually very little problems, but if there are, they announce it on their social media accounts which keeps its customers informed. Email support is prompt and the customer service people are very helpful, knowledgable and friendly.
I have never had the need to use GTmetrix support. Therefore, there is really no way for me to give a grade here. However, if you are on a paid plan my guess and it is a guess, is that their support is as good as the tool is. There are a lot more features in the paid plans, reporting. monitoring etc. I could see where support could come into play as these features are added to the account
It's competitive with Semrush, Moz and other tools of that same ilk. It's great for serious SEO work - not at the Enterprise level - but at the small business, small agency level. I would not consider it competitive with BrightEdge, Conductor, SEOClarity, etc. - but it IS competitive and on par with the tools that are one level below those big enterprise tools.
Given we are doing the work to improve in Google to a large degree - the Google product is essential. But GTMetrix may use their info as well as other independent stuff to be a little better. I appreciate the way GTMetrix provides the info - cleaner and clearer and thus quicker to address.
Ahrefs has helped save hours of work because it functions as an all-in-one SEO tool. Before Ahrefs, I would have to switch toolsets multiple times, compile the reports, then organize data. Ahrefs as an all in one helped managed the chaos that having too many tools create.
Backlink data is crucial to predicting content success. Ahrefs has provided us with better backlink data, allowing our predictions to be more accurate.
Ahrefs has helped us cut away from having another rank tracker subscription. Their rank tracking tool is good enough to not warrant a dedicated rank tracker, helping us save on costs.