Agorapulse vs. Oktopost

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Agorapulse
Score 8.7 out of 10
Mid-Size Companies (51-1,000 employees)
Agorapulse is a social media management tool that aims to help mid-sized businesses and agencies better manage their Facebook, Twitter, TikTok, Instagram, LinkedIn, and YouTube activity. This social media management tool allows users to post content, engage with their community, and download reports from a single dashboard that is designed to be intuitive. Conversations are captured with the inbox -- depending on the social network, it captures comments, mentions, direct/private…
$99
up to 10 profiles
Oktopost
Score 9.0 out of 10
N/A
Oktopost empowers B2B enterprise and mid-market companies across Tech, Financial Services, Healthcare and other sectors to adopt a data-driven approach to social media marketing. Oktopost's social media management, social listening, and employee advocacy solutions enable B2B organizations to amplify their brand on social and measure the real impact of social on the business. Oktopost aims to enable marketers to better engage with customers and prospects, get actionable insights, and…N/A
Pricing
AgorapulseOktopost
Editions & Modules
Standard
$99
up to 10 profiles
Professional
$149
up to 10 profiles
Advanced
$199
per month up to 10 profiles
Custom
Custom Pricing
No answers on this topic
Offerings
Pricing Offerings
AgorapulseOktopost
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsAll plans are free for 30 days. Additional profiles cost $15/profile.
More Pricing Information
Community Pulse
AgorapulseOktopost
Features
AgorapulseOktopost
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Agorapulse
8.5
Ratings
10% above category average
Oktopost
-
Ratings
Boolean keyword searches9.30 Ratings00 Ratings
Filtering out noise/spam7.90 Ratings00 Ratings
Broad channel coverage8.20 Ratings00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Agorapulse
8.5
Ratings
6% above category average
Oktopost
-
Ratings
Content planning and scheduling9.30 Ratings00 Ratings
Audience targeting8.70 Ratings00 Ratings
Content optimization7.30 Ratings00 Ratings
Workflow management8.70 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Agorapulse
8.3
Ratings
5% above category average
Oktopost
-
Ratings
Automated routing and prioritization7.70 Ratings00 Ratings
Customer interaction histories8.60 Ratings00 Ratings
Bulk actions8.60 Ratings00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Agorapulse
7.6
Ratings
2% below category average
Oktopost
-
Ratings
Lead generation7.40 Ratings00 Ratings
Content marketing7.90 Ratings00 Ratings
Paid media management8.20 Ratings00 Ratings
Campaigns and promotions6.90 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Agorapulse
8.7
Ratings
3% above category average
Oktopost
-
Ratings
Twitter8.50 Ratings00 Ratings
Facebook9.40 Ratings00 Ratings
LinkedIn9.30 Ratings00 Ratings
Google+7.20 Ratings00 Ratings
Instagram9.30 Ratings00 Ratings
Pinterest9.10 Ratings00 Ratings
YouTube8.10 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Agorapulse
9.2
Ratings
15% above category average
Oktopost
-
Ratings
Campaign success analytics9.40 Ratings00 Ratings
Real-time tracking9.70 Ratings00 Ratings
Competitor analysis8.40 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Agorapulse
9.0
Ratings
12% above category average
Oktopost
-
Ratings
Role-based user permissions & privileges9.30 Ratings00 Ratings
Mobile access8.70 Ratings00 Ratings
Best Alternatives
AgorapulseOktopost
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Growave
Growave
Score 9.7 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Echobox Social
Echobox Social
Score 9.7 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Sprout Social
Sprout Social
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AgorapulseOktopost
Likelihood to Recommend
9.5
(0 ratings)
8.0
(0 ratings)
Likelihood to Renew
9.1
(0 ratings)
9.1
(0 ratings)
Usability
8.6
(0 ratings)
8.0
(0 ratings)
Availability
9.1
(0 ratings)
-
(0 ratings)
Performance
8.2
(0 ratings)
-
(0 ratings)
Support Rating
8.7
(0 ratings)
6.4
(0 ratings)
Online Training
9.1
(0 ratings)
4.5
(0 ratings)
Implementation Rating
8.3
(0 ratings)
7.3
(0 ratings)
Configurability
7.3
(0 ratings)
-
(0 ratings)
Product Scalability
4.6
(0 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(0 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(0 ratings)
-
(0 ratings)
User Testimonials
AgorapulseOktopost
Likelihood to Recommend
I think Agora is great for small teams looking to schedule posts and respond to users. I haven't used it at scale, so I can't recommend it for larger companies, but I love it for what we do. If you're savvy with Google Sheets, then the Agora exports are really handy. If you don't need specific data or the ability to compare metrics, and just want a surface-level look at your social performance, the analytics tools are nice.
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The product is very easy to use. And the features are very good. I have not experienced anything less appropriate. It works as I expect and empowers me to be a better promoter of my company's social media which is directly tied to our company goals. It functions as expected and I would not change the user interface.
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Pros
  • Calendar sharing - great for internal and external approval
  • Community management - it means we can keep on top of engagement for all of our clients in one place
  • Report - it's really useful for us to be able to create such in depth reports that we can use internally but also share with clients so they can see the results of what we are doing
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  • An all-in-one platform that organizes all content across multiple accounts.
  • Provides consistent user experience help, representatives were quick to schedule phone calls or walk-throughs whenever we had issues.
  • Easily accessible by the entire team, don't have to rely on one person to do everything or avoid being in the platform simultaneously.
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Cons
  • Reporting not available for personal accounts
  • Adding TikTok
  • Ability to tag personal accounts in LinkedIn and FaceBook
  • When copying from one platform to another, one has to go and redo the tags or they will not come up properly. If the the @ is the same in the two platforms, it should take that into consideration and not ask to re-enter.
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  • Make Google (G+) allow personal submitals through Oktopost. Let me make this clear, this is NOT an Oktopost problem, this is a Google problem!! But I put this down here because it is the only missing link to creating a total social media tool kit.
  • When I first started there were very few support documents and learning resources. I think I was one of the first to sign up. Since then they have clearly been working on filling the learning center with information. Keep up the good work!
  • The emails that start off with "My name is Mark Lerner, Director of Marketing at Oktopost.... ;-) Mike 50 emails later I know who you are. Introduce the wife and kids next please ;-)
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Likelihood to Renew
The decision has been made. It's time to get to work--no steps back. I feel confident this product is well suited to help me make progress. I want to get down business and utilize the functionality of this product to meet my marketing goals. I feel very comfortable with the choice I have made.
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I don't think there is a need to change over to another platform. From the little that I've heard, Oktopost is comparable if not better than its competing products. We also have a great personal relationship with Oktopost's founders and team and enjoy collaborating in various forms with them.
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Usability
The user interface is fantastic. Clear and easy to use. The layout and navigation is very well thought out enabling us to work quicker, and smarter. Moving around Agorapulse becomes second nature very quickly, which makes day to day workflows so much easier. The features included are comprehensive, especially the reporting. And having everything in one place for messaging and monitoring is a real help
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Because in general is very good, the support team is always happy to help and you can ask them anything. They always have the solution. I also like the new functionalities that they are implementing; each month, we have something new. The end user platform is very easy to be used by the sales people.
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Reliability and Availability
Agorapulse occasionally has outages or shuts down. It never interferes with my use of the application or any of my posts
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No answers on this topic
Performance
Agorapulse has generally had great performance. Occasionally I have issues with my videos being posted on Instagram. I still am not sure why. the format of the videos is the same as the videos that are going through.
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No answers on this topic
Support Rating
Absolutely amazing customer service. Some of it seems very automated and feels like you are not talking to a person. It would be better if it was just a normal email platform that it was coming from. But overall super great customer service and the company is always willing to walk new members through the use of Agorapulse which is awesome.
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When I have sent in questions to support, I have received answers pretty quickly and they were helpful. However, I would like to see more information on the support page rather than having to contact them directly.
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In-Person Training
I did not train in person
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No answers on this topic
Online Training
The staff walked me through the whole platform and asked me if I had any questions. They were very helpful in answering any questions I had.
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There is a lack of online training videos or documentation. They have a long list of FAQ's but I would prefer a quick YouTube video instead.
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Implementation Rating
Be sure of the game play mechanics you need to achieve your objectives, it will help significantly in setting up the game and creating the assets
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As I stated earlier, I would suggest doing a quick session with the Oktopost team in order to properly set up the account and make sure you are getting the full experience.
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Alternatives Considered
I think Agorapulse is by far the most comprehensive platform and user-friendly. In my experience, the support on hand is responsive and easy to speak with through the online chat. Hootsuite, Adobe Express, and Buffer seemed limited in what they offer in comparison, particularly Adobe Express and Buffer. Both these platforms were clunkier for us to use and didn't offer as much in terms of listening and reporting. We used Hootsuite a few years ago and moved away from it before we developed our strategy, planning and reporting for social, so it might have the same capabilities as Agorapulse but the support and usability do not match.
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We use similar programs to Oktopost in our organization like Hootsuite, so we didn't really compare Oktopost against them, we just use them for different things based on familiarity and processes. There aren't any specific products that we looked to replace or compete, it was mainly looking for something that fit our needs at the time and Oktopost worked well, but we still do have people using Hootsuite as well who perform different tasks. They both have unique features and benefits that work well.
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Scalability
I'm not sure I understand what is meant by scalability.
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No answers on this topic
Return on Investment
  • Agorapulse has been able to be the leading platform for us to maintain and grow our client base
  • Clients tend to be frustrated with Agorapulse and often have trouble viewing the content leading us to consider other alternatives which would affect our ROI.
  • Agorapulse does however, push us to utilize all its features, increase strategy, and in doing so, offer additional competitive packages.
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  • Ability to quickly and comprehensively provide metrics on all activities to internal users and external clients helps inform and direct immediate and long term posting decisions.
  • Ability to integrate with websites and marketing platforms allows for an understanding of user interest beyond the awareness arena and into the conversion arena.
  • Ability to quickly post allows for immediate input during time sensitive social discussions.
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ScreenShots

Agorapulse Screenshots

Screenshot of Through a bulk or one-by-one upload, queued content can be organized into categories that make sense for the business and content strategy. Download a CSV of the queued content to share with teammates or clients.Screenshot of Agorapulse's reports helps to discover trends in a company's social media performance and offers actionable tips to optimize its social presence.Screenshot of The tool's built-in CRM keeps track of fans and followers (and detractors).Screenshot of Agorapulse's reports helps to discover trends in a company's social media performance and offers actionable tips to optimize its social presence.Screenshot of A drag-and-drop calendar displays at glance published, scheduled, queued, and assigned content. Hovering on a date instantly creates content for that day.Screenshot of The Agorapulse  inbox captures incoming conversations for each social profile. Users can get CRM data on who is sending messages, and send them a saved reply or assign the conversation to a teammate.

Oktopost Screenshots

Screenshot of Social BIScreenshot of CalendarScreenshot of Post ConsoleScreenshot of Employee AdvocacyScreenshot of StreamsScreenshot of Inbox