Agorapulse vs. Meta Business Manager

I think Agora is great for small teams looking to schedule posts and respond to users. I haven't used it at scale, so I can't recommend it for larger companies, but I love it for what we do. If you're savvy with Google Sheets, then the Agora exports are really handy. If you don't need specific data or the ability to compare metrics, and just want a surface-level look at your social performance, the analytics tools are nice.

Incentivized

When utilizing a Lookalike audience based off a client's Current Customer list, Meta Business Manager does a great job in identifying who our ICP is. Pair that that CAPI and the platform is nearly fool proof. We have generated some of the highest pipeline through Meta Business Manager when done correctly, and the channel has great potential. We find that Lead Generation with Mid-funnel content drives more pipeline than direct response or Demo offers. Webinars and On-Demand webinars perform well on Meta Business Manager as well.

Incentivized

• Calendar sharing - great for internal and external approval
• Community management - it means we can keep on top of engagement for all of our clients in one place
• Report - it's really useful for us to be able to create such in depth reports that we can use internally but also share with clients so they can see the results of what we are doing

Incentivized

• Pages Manager allows fans and followers to message your organization privately to resolve issues that may not be right for the public interface
• Pages Manager gives you a insights into how content is performing, including paid content, in terms of reach and engagement.

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• Reporting not available for personal accounts
• Adding TikTok
• Ability to tag personal accounts in LinkedIn and FaceBook
• When copying from one platform to another, one has to go and redo the tags or they will not come up properly. If the the @ is the same in the two platforms, it should take that into consideration and not ask to re-enter.

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• The only thing I have noticed is when on my device, it calls out a list of names that have shared your post, and it only shows one. On the computer it will let you scroll down and see all of them.

Incentivized

The decision has been made. It's time to get to work--no steps back. I feel confident this product is well suited to help me make progress. I want to get down business and utilize the functionality of this product to meet my marketing goals. I feel very comfortable with the choice I have made.

Incentivized

The user interface is fantastic. Clear and easy to use. The layout and navigation is very well thought out enabling us to work quicker, and smarter. Moving around Agorapulse becomes second nature very quickly, which makes day to day workflows so much easier. The features included are comprehensive, especially the reporting. And having everything in one place for messaging and monitoring is a real help

Incentivized

The UI is easy and intuitive for any beginner, but it also has a lot of depth for more advanced users. There have been very few cases where I could not do something I wanted to do regarding media buying. However, there are big limitations regarding account management, admin settings, and user appeals.

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Agorapulse occasionally has outages or shuts down. It never interferes with my use of the application or any of my posts

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Agorapulse has generally had great performance. Occasionally I have issues with my videos being posted on Instagram. I still am not sure why. the format of the videos is the same as the videos that are going through.

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Absolutely amazing customer service. Some of it seems very automated and feels like you are not talking to a person. It would be better if it was just a normal email platform that it was coming from. But overall super great customer service and the company is always willing to walk new members through the use of Agorapulse which is awesome.

Incentivized

Facebook is notoriously difficult to access for help and FBM is no exception. Only the chat feature will get someone in touch with you and then there is very limited help. The most they do is send links from their 'help section' without really offering much help at all. Business owners and directors need a person on the phone that can understand the problem and help fix it, not 'helpful links that have already been tried.

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I did not train in person

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The staff walked me through the whole platform and asked me if I had any questions. They were very helpful in answering any questions I had.

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Be sure of the game play mechanics you need to achieve your objectives, it will help significantly in setting up the game and creating the assets

I think Agorapulse is by far the most comprehensive platform and user-friendly. In my experience, the support on hand is responsive and easy to speak with through the online chat. Hootsuite, Adobe Express, and Buffer seemed limited in what they offer in comparison, particularly Adobe Express and Buffer. Both these platforms were clunkier for us to use and didn't offer as much in terms of listening and reporting. We used Hootsuite a few years ago and moved away from it before we developed our strategy, planning and reporting for social, so it might have the same capabilities as Agorapulse but the support and usability do not match.

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When it comes to B2C marketing, we don't see any alternative as present in India to Meta Business Manager. However, we use youtube Ads to an extent yet we will stack Meta Business Manager higher. When it comes to B2B marketing, we feel Meta Business Manager lacks a bit and we go for more specific targetting via LinkedIn Ads and LinkedIn Sales Navigator. Also, for inbound lead generation we use Google Search Ads.

I'm not sure I understand what is meant by scalability.

Incentivized

• Agorapulse has been able to be the leading platform for us to maintain and grow our client base
• Clients tend to be frustrated with Agorapulse and often have trouble viewing the content leading us to consider other alternatives which would affect our ROI.
• Agorapulse does however, push us to utilize all its features, increase strategy, and in doing so, offer additional competitive packages.

Incentivized

• Meta Business Manager allows us to see all of our content posted to Instagram and Facebook in one place, which is valuable for basic-level engagement fluctuation data.
• Meta Business Manager doesn't really have tools to measure overall performance against ourselves or similar institutions, so even with years of content "banked" in its history, we still have to rely on outside tracking to determine our benchmarks.
• Facebook is still the primary place for our older audience to engage with our institution, so it's nice to be able to do most of our posting on Instagram where our primary audience is and carry over only what is relevant to Facebook through Meta Business Manager.

Incentivized