TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Agorapulse

    Score8.7 out of 10
    Mid-Size Companies (51-1,000 employees)
    Agorapulse is a social media management tool that aims to help mid-sized businesses and agencies better manage their Facebook, Twitter, TikTok, Instagram, LinkedIn, and YouTube activity. This social media management tool allows users to post content, engage with their community, and download reports from a single dashboard that is designed to be intuitive. Conversations are captured with the inbox -- depending on the social network, it captures comments, mentions, direct/private…

    $49

    per user

    Iconosquare

    Score5 out of 10
    N/A"Iconosquare is a social media analytics and management platform helping brands and Agencies with in-depth reporting and analysis for Instagram, Facebook, Twitter, LinkedIn, and TikTok." Iconosquare's social media analytics aim to enable users to: Make strategic decisions for Instagram, Facebook and Twitter based on concrete data; Build a brand using statistics; Save time with content scheduling, in-depth…

    $29

    per month

    Pricing
    AgorapulseIconosquare
    Editions & Modules
    Standard
    $99
    up to 10 profiles
    Professional
    $149
    up to 10 profiles
    Advanced
    $199
    per month up to 10 profiles
    Custom
    Custom Pricing
    Single
    $29
    per month per user
    Team
    $49
    per month
    Custom
    Contact Us
    per month
    Offerings
    Pricing Offerings
    AgorapulseIconosquare
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsAll plans are free for 30 days. Additional profiles cost $15/profile.
    More Pricing Information
    Community Pulse
    AgorapulseIconosquare
    Considered Both Products
    Agorapulse
    Chose Agorapulse
    After testing all of these other tools, Agorapulse was our easy favorite. The interface is really intuitive and easy to understand, which was really important for us, as we wanted to hit the ground running and have the ability for various marketing team members to utilize it. …
    Incentivized
    Chose Agorapulse
    Price is competitive. Social inbox is the most important aspect. we love the moderation rules.
    Incentivized
    Chose Agorapulse
    We have worked with Iconsquare for a long time, and it is an excellent tool especially for Instagram. However, AgoraPulse turns out to be more complete; it greatly improves the team workflow and allows downloading the reports [that are] perfectly editable!!
    Incentivized
    Chose Agorapulse
    The customer service component of Agora Pulse out does all other social listening products I have used. They are extremely efficient and respond in a timely manner. Their how to videos and articles are fantastic for training up new staff members as well.
    Incentivized
    Chose Agorapulse
    We did an extensive analysis of software products and some of AgoraPulse's features tipped us.
    Incentivized
    Chose Agorapulse
    The Instagram comments and hashtag monitoring is the best thing that AgoraPulse has. I can delete all the spams directly from AgoraPulse without having to open my Instagram account.
    Tripnity (ICONOSQUARE)
    No answer on this topic
    Key User Insights
    Would buy again
    98%
    Would buy again
    54 Answers
    100%
    Would buy again
    6 Answers
    Delivers good value for the price
    94%
    Delivers good value for the price
    47 Answers
    No answers on this topic
    Happy with the feature set
    95%
    Happy with the feature set
    52 Answers
    100%
    Happy with the feature set
    6 Answers
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    45 Answers
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    51 Answers
    100%
    Implementation went as expected
    5 Answers
    Features
    AgorapulseIconosquare
    Listening/monitoring
    Comparison of Listening/monitoring features of Agorapulse and Iconosquare
    Feature
    Agorapulse
    8.5
    181 Ratings
    10% above category average
    Iconosquare
    -
    Ratings
    Boolean keyword searches9.3151 Ratings00 Ratings
    Filtering out noise/spam7.9153 Ratings00 Ratings
    Broad channel coverage8.22 Ratings00 Ratings
    Publishing
    Comparison of Publishing features of Agorapulse and Iconosquare
    Feature
    Agorapulse
    8.5
    250 Ratings
    6% above category average
    Iconosquare
    -
    Ratings
    Content planning and scheduling9.3247 Ratings00 Ratings
    Audience targeting8.7160 Ratings00 Ratings
    Content optimization7.31 Ratings00 Ratings
    Workflow management8.7210 Ratings00 Ratings
    Engagement
    Comparison of Engagement features of Agorapulse and Iconosquare
    Feature
    Agorapulse
    8.3
    245 Ratings
    5% above category average
    Iconosquare
    -
    Ratings
    Automated routing and prioritization7.742 Ratings00 Ratings
    Customer interaction histories8.6222 Ratings00 Ratings
    Bulk actions8.6203 Ratings00 Ratings
    Marketing
    Comparison of Marketing features of Agorapulse and Iconosquare
    Feature
    Agorapulse
    7.6
    142 Ratings
    2% below category average
    Iconosquare
    -
    Ratings
    Lead generation7.4110 Ratings00 Ratings
    Content marketing7.98 Ratings00 Ratings
    Paid media management8.21 Ratings00 Ratings
    Campaigns and promotions6.9119 Ratings00 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Agorapulse and Iconosquare
    Feature
    Agorapulse
    8.7
    255 Ratings
    3% above category average
    Iconosquare
    -
    Ratings
    Twitter8.5228 Ratings00 Ratings
    Facebook9.4255 Ratings00 Ratings
    LinkedIn9.3104 Ratings00 Ratings
    Google+7.25 Ratings00 Ratings
    Instagram9.3241 Ratings00 Ratings
    Pinterest9.11 Ratings00 Ratings
    YouTube8.127 Ratings00 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Agorapulse and Iconosquare
    Feature
    Agorapulse
    9.2
    229 Ratings
    15% above category average
    Iconosquare
    -
    Ratings
    Campaign success analytics9.4198 Ratings00 Ratings
    Real-time tracking9.7195 Ratings00 Ratings
    Competitor analysis8.4161 Ratings00 Ratings
    Account management
    Comparison of Account management features of Agorapulse and Iconosquare
    Feature
    Agorapulse
    9.0
    244 Ratings
    12% above category average
    Iconosquare
    -
    Ratings
    Role-based user permissions & privileges9.3228 Ratings00 Ratings
    Mobile access8.7215 Ratings00 Ratings
    Best Alternatives
    AgorapulseIconosquare
    Small Businesses
    Sendible
    Score7.6 out of 10
    Talkwalker by Hootsuite
    Score9.1 out of 10
    Medium-sized Companies
    Vista Social
    Score9.5 out of 10
    Talkwalker by Hootsuite
    Score9.1 out of 10
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score7.3 out of 10
    1-Social
    Score8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    AgorapulseIconosquare
    Likelihood to Recommend
    9.5
    (342 ratings)
    8.0
    (9 ratings)
    Likelihood to Renew
    9.1
    (87 ratings)
    -
    (0 ratings)
    Usability
    8.6
    (66 ratings)
    -
    (0 ratings)
    Availability
    9.1
    (3 ratings)
    -
    (0 ratings)
    Performance
    8.2
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    8.7
    (69 ratings)
    9.4
    (3 ratings)
    Online Training
    9.1
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.3
    (6 ratings)
    -
    (0 ratings)
    Configurability
    7.3
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    4.6
    (2 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.1
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    AgorapulseIconosquare
    Likelihood to Recommend
    Agorapulse
    Agorapulse has been a huge benefit to us as a business and is the most comprehensive platform we've used, having previously been with Hootsuite and ContentCal. It is likely to be better for companies that are managing multiple social profiles and want to consolidate these into one manageable platform. Given the amount of features it provides, it might not be suitable for individuals. The reporting is a fantastic part of the platform, which includes brand awareness for certain profiles, the best time to post for engagement, and details that all help with strategising. The inbuilt link shortening and tracking is useful, we've set this up and need to explore its capabilities further. Overall, we would recommend Agorapulse and it's a great asset to our business.
    Incentivized
    Read full review
    Tripnity (ICONOSQUARE)
    A good match for someone looking into Iconosquare would be a social media manager looking to streamline their analytics process. It is for someone who may be pulling these numbers manually and wants a centralized location to pull numbers across platforms. Iconosquare also allows you to schedule your content, which provides another one-stop shop. Where it would be less suited is someone who may not use more than one social platform.
    Incentivized
    Read full review
    Pros
    Agorapulse
    • Calendar sharing - great for internal and external approval
    • Community management - it means we can keep on top of engagement for all of our clients in one place
    • Report - it's really useful for us to be able to create such in depth reports that we can use internally but also share with clients so they can see the results of what we are doing
    Incentivized
    Read full review
    Tripnity (ICONOSQUARE)
    • Provides in-depth analytics on engagement.
    • Provides in-depth analytics on consistencies among your follower base.
    • Provides insight into ways to grow your followership and refine your content.
    Incentivized
    Read full review
    Cons
    Agorapulse
    • Would love to have a draft feature. We often don't schedule things until the assets are ready, or use a placeholder image and swap them afterwards
    • Editing posts intended for multiple channels is not as easy as scheduling them in the first place. I would love to edit and have the same menu I do as when I'm scheduling where I have my base text and then the adjusted text for each social media. It's rare that something I've planned to be a similar post across channels, needs editing, but only for one of those channels. e.g. Correcting mistakes or changing strategies.
    • Currently, I export the analytics and put it in a Google Sheet where I have more control over the data, which I love. For me to use the Agora Reports system, I would need substantial features like comparing metrics in the same charts, using direct line charts instead of smoothed (smoothed charts look nice, but just obfuscate data), separating out paid growth, etc. It's probably too large an ask for what Agora is trying to provide, which is why the export tool is very useful.
    • While I'm talking about it, a slight bug with the export tool is that when you export two things in quick succession, it just sends a duplicate of the first report via email. I'll export a CSV of Global data and then a CSV of Content, and if I do it too quickly, it doubles up the Global data and I don't get the Content until I resend.
    • More specific filtering for listening. Sometimes someone has our brand in their name and we get ALL of their content. We have to add each user like this to the filter instead of being able to filter out usernames that contain it.
    Incentivized
    Read full review
    Tripnity (ICONOSQUARE)
    • Manipulating data can be difficult.
    • Paid and organic posts couldn't be separated.
    • Tracking story posts you wanted to group is messy.
    Incentivized
    Read full review
    Likelihood to Renew
    Agorapulse
    The decision has been made. It's time to get to work--no steps back. I feel confident this product is well suited to help me make progress. I want to get down business and utilize the functionality of this product to meet my marketing goals. I feel very comfortable with the choice I have made.
    Incentivized
    Read full review
    Tripnity (ICONOSQUARE)
    No answers on this topic
    Usability
    Agorapulse
    Any time I onboard a new team member, they are very quick to adapt to Agora's user interface and therefore require a very quick onboarding process from me, which is a massive plus. While I think having an all-in-one platform would be ideal, there is something to be said about only having a few bells and whistle so that my team can focus on what is most important to us and our clients, content
    Incentivized
    Read full review
    Tripnity (ICONOSQUARE)
    No answers on this topic
    Reliability and Availability
    Agorapulse
    Agorapulse occasionally has outages or shuts down. It never interferes with my use of the application or any of my posts
    Incentivized
    Read full review
    Tripnity (ICONOSQUARE)
    No answers on this topic
    Performance
    Agorapulse
    Agorapulse has generally had great performance. Occasionally I have issues with my videos being posted on Instagram. I still am not sure why. the format of the videos is the same as the videos that are going through.
    Incentivized
    Read full review
    Tripnity (ICONOSQUARE)
    No answers on this topic
    Support Rating
    Agorapulse
    The support from Agorapulse is excellent. Any time we have made contact they have been quick to reply, and given added extra information to help. The initial sales experience was also good. Not pushy like a lot of other companies, more that they would like to help. And they certainly did for us at a difficult time which built a fantastic relationship with us from the very start. Communication is great too, with just the right amount of emails and updates. Overall we feel that they genuinely care about their clients and users.
    Incentivized
    Read full review
    Tripnity (ICONOSQUARE)
    We never had a problem with customer support, nor really needed it. The UX of the site was easy to follow and simple to use.
    Incentivized
    Read full review
    In-Person Training
    Agorapulse
    I did not train in person
    Incentivized
    Read full review
    Tripnity (ICONOSQUARE)
    No answers on this topic
    Online Training
    Agorapulse
    The staff walked me through the whole platform and asked me if I had any questions. They were very helpful in answering any questions I had.
    Incentivized
    Read full review
    Tripnity (ICONOSQUARE)
    No answers on this topic
    Implementation Rating
    Agorapulse
    Be sure of the game play mechanics you need to achieve your objectives, it will help significantly in setting up the game and creating the assets
    Read full review
    Tripnity (ICONOSQUARE)
    No answers on this topic
    Alternatives Considered
    Agorapulse
    Want to post the same content on different profiles? Don't duplicate your posts, you can just select what platform to post them onto! You can even change around the copy/hashtags/etc to optimize the posts for each platform.
    Incentivized
    Read full review
    Tripnity (ICONOSQUARE)
    We focus primarily on Instagram with our social media strategy, so Iconosquare delivers the best experience by far for that platform
    Incentivized
    Read full review
    Scalability
    Agorapulse
    I'm not sure I understand what is meant by scalability.
    Incentivized
    Read full review
    Tripnity (ICONOSQUARE)
    No answers on this topic
    Return on Investment
    Agorapulse
    • It has saved our company a lot of time digging through all different social medias to be responsive to consumers
    • It has helped us be more responsive to prospects, so better lead generation
    • Agorapulse allows us to be in touch quicker with our prospects, meaning better lead to appointment generation as well.
    Incentivized
    Read full review
    Tripnity (ICONOSQUARE)
    • It's allowed us to view IG story metrics even after they have passed over the 14 day review in Instagram Insights
    • The graphs are easy for us to send to clients as they are not very complex or complicated to read
    • There have been no issues or errors with retrieving data with a quick turnaround.
    Incentivized
    Read full review
    ScreenShots

    Agorapulse Screenshots

    Screenshot of Through a bulk or one-by-one upload, queued content can be organized into categories that make sense for the business and content strategy. Download a CSV of the queued content to share with teammates or clients.Screenshot of Agorapulse's reports helps to discover trends in a company's social media performance and offers actionable tips to optimize its social presence.Screenshot of The tool's built-in CRM keeps track of fans and followers (and detractors).Screenshot of Agorapulse's reports helps to discover trends in a company's social media performance and offers actionable tips to optimize its social presence.Screenshot of A drag-and-drop calendar displays at glance published, scheduled, queued, and assigned content. Hovering on a date instantly creates content for that day.Screenshot of The Agorapulse  inbox captures incoming conversations for each social profile. Users can get CRM data on who is sending messages, and send them a saved reply or assign the conversation to a teammate.

    Iconosquare Screenshots

    Screenshot of Performance analytics overviewScreenshot of Media ViewerScreenshot of Industry BenchmarkScreenshot of Competitor trackingScreenshot of Schedule postsScreenshot of Comments management