Agility vs. Optimizely Content Management System

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Agility
Score 6.2 out of 10
Enterprise companies (1,001+ employees)
Agility CMS is a cloud-based content management system from the company of the same name in Toronto, Ontario.
$1,249
Optimizely Content Management System
Score 8.6 out of 10
N/A
Optimizely Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. The CMS supports the end-to-end content lifecycle, helping users to deliver on-brand, high-impact digital experiences that 'wow' audiences.N/A
Pricing
AgilityOptimizely Content Management System
Editions & Modules
Starter
$1,249
Pro
$2,499
Enterprise
Custom
No answers on this topic
Offerings
Pricing Offerings
AgilityOptimizely Content Management System
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalRequired
Additional Details33% discount on annual plans 20% off for non-profit All plan include Unlimited Content Models + Types, Unlimited Locales, Unlimited API calls All plans include full Page/URL Management, Page/Module composing, Sitemap management
More Pricing Information
Community Pulse
AgilityOptimizely Content Management System
Features
AgilityOptimizely Content Management System
Security
Comparison of Security features of Product A and Product B
Agility
-
Ratings
Optimizely Content Management System
8.5
Ratings
5% above category average
Role-based user permissions00 Ratings8.50 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Agility
-
Ratings
Optimizely Content Management System
8.0
Ratings
5% above category average
API00 Ratings8.10 Ratings
Internationalization / multi-language00 Ratings7.80 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Agility
-
Ratings
Optimizely Content Management System
7.9
Ratings
2% above category average
WYSIWYG editor00 Ratings7.80 Ratings
Code quality / cleanliness00 Ratings8.30 Ratings
Admin section00 Ratings8.20 Ratings
Page templates00 Ratings8.40 Ratings
Library of website themes00 Ratings7.50 Ratings
Mobile optimization / responsive design00 Ratings7.90 Ratings
Publishing workflow00 Ratings8.20 Ratings
Form generator00 Ratings6.90 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Agility
-
Ratings
Optimizely Content Management System
7.6
Ratings
3% above category average
Content taxonomy00 Ratings8.20 Ratings
SEO support00 Ratings7.20 Ratings
Bulk management00 Ratings7.10 Ratings
Availability / breadth of extensions00 Ratings7.50 Ratings
Community / comment management00 Ratings8.00 Ratings
Best Alternatives
AgilityOptimizely Content Management System
Small Businesses
Contentful
Contentful
Score 6.1 out of 10
ManageWP
ManageWP
Score 10.0 out of 10
Medium-sized Companies
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
Enterprises
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
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Score 9.0 out of 10
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User Ratings
AgilityOptimizely Content Management System
Likelihood to Recommend
8.2
(0 ratings)
8.6
(0 ratings)
Likelihood to Renew
5.0
(0 ratings)
9.6
(0 ratings)
Usability
-
(0 ratings)
8.5
(0 ratings)
Availability
-
(0 ratings)
9.2
(0 ratings)
Support Rating
9.0
(0 ratings)
10.0
(0 ratings)
Online Training
-
(0 ratings)
10.0
(0 ratings)
Implementation Rating
-
(0 ratings)
6.4
(0 ratings)
User Testimonials
AgilityOptimizely Content Management System
Likelihood to Recommend
Agility CMS is great value for money for a complete CMS solution. Overall user experience of this system is amazing for both, users as well as developers.Solid CDN, asset management, editorial features that come in very handy like content scheduling, image editing, batch publishing, are some of the plus points. Mobile support for developers has a scope for improvement though.
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Very much if a business is doing a rebrand, for example, or a digital transformation, the DXP product is super competitive. The managed services that provided around the infrastructure and all of the moving parts really, really works well. It just makes life as a developer very easy when ultimately you just have to do the code and deploy it out and don't worry about the environment infrastructure. I think it's really, really well and fits in really well with that. Areas where it's not so great in my experience, I would say, well, I've already mentioned kind of the CMS to SaaS product, but also just in general it feels like we're going through a bit of a transition period with the documentation at the moment. So when new features are rolled out or the product catalog expands, the documentation isn't always the best or streamlined. That can make life as a developer a little bit work at the times.
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Pros
  • Ability to plan personalized contents
  • Ability to use webhooks and custom logic to create our own content
  • Ability to setup regionsa and locales for our contents
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  • Folder structure - I was on Magento 1.x & 2.x for 10 years, which had no folder structure for blocks or images - it was very difficult to find things. We couldn't keep anything straight without it.
  • The fact that it knows what block or image is being used and links to where it's being used is pure gold. It prevents deletion of needed elements.
  • I like that I can drag a block or image somewhere new and it doesn't break anything.
  • Our search of blocks and images is now working, that's very helpful.
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Cons
  • Limited functionality for rebuild layout pages.
  • Need better wysiwyg editor.
  • Large time to load and save.
  • Bugs in the app need to be corrected.
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  • promo types, several have been released that do not work as they are advertised/labeled which has caused us to make custom promos for just about all of them where we've actually fixed the functionality. The OOB types are completely unreliable
  • promo exclusions/sorting -- this is very buggy, and some of this would normally be "out of the box" like no two order discounts should ever be able to stack. This gets incredibly difficult to manage when you have 75 active promos at a time.
  • asset management - replacement files with same name aren't recognized even when the first version is deleted, this creates a mess in asset folders - nothing can be successfully deleted from epi asset library
  • html automatic edits -- issues when typing in either content page links or asset links, epi always adds random characters to the end (?"Epieditmode=false,6789" for example, which doesn't break content, but does make it more difficult for the team to use non-epi html tools to build or edit
  • auto dimensions on images -- when adding an image in the html, you have the address exactly, but any other way causes the editor to put width and height dims on the code, making the image warp in mobile, this is adding steps to undo the automatic edits, they are completely unhelpful
  • blogs - we are running a blog in Opti that is compeltely manual, every "related article" and every "articles about x topic" block is hard coded, there is nothing dynamic in the content library which is frustrating, and creates a huge time suck for articles across the site, every time there is a new one, that's 10+ manual page updates
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Likelihood to Renew
I am not a part of this decision process at our organization.
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Since I work on the implementation side of things, and do not directly own licensing for Ektron CMS, I have to base this rating off of how I think it will be received or presented to customers looking to start a new site deployment. I try to remain CMS agnostic, though my specialty is with the .NET and Microsoft stack. Because of the experience I have working with Ektron, I tend to be more forgiving with the shortcomings as I am familiar with how to work around them or past them from experience. Being familiar with the community available also helps, as you become familiar with the best approaches to find solutions to your issues. Each product has it's ups and downs and all of them are only going to be as good as the company or development team implementing them can make them. This is EXTREMELY important to remember when choosing a CMS, as it can make or break your expensive investment.
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Usability
No answers on this topic
From our editors perspective they find the CMS system easy and to clear to use. Our developers find it very easy to design on and appreciate the level of service support available. It's also always evolving and getting better every year. We find this investment reassuring and encourages us to try keep pace and see how we can continue to push the envelope and continue to improve all aspect of our websites and online touch points.
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Reliability and Availability
No answers on this topic
Unplanned outages or errors are fairly rare in our instance. And when there are issues, they're usually fixed fairly quickly
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Support Rating
Support is always available and responsive when we email, responding right away that they are on the case, even if they are unable to solve the issue right away. Support will usually find the issue of our problem quickly and require minimal hand-holding, direction, or re-explanation from our team. They are knowledgeable about the platform and our instance and are able to run diagnostics with minimal information from us. When issues are resolved they always request confirmation that things are working as expected before closing out our tickets.
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I attended multiple trainings/tutorials early in the process. The vendor-supplied content about Optimizely was engaging for users/attendees (I often analyze training content, compliance programs, governance plans), which helps our OCM people by having good "word of mouth" about the product long before a rollout ever happens. I actually when the user-focused portion of the Optimizely Academy twice in 2022 to ensure I had a grasp on operability and to be able to support the training and OCM efforts
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Online Training
No answers on this topic
Ektron is one of the best solution for .Net platform. Over the years have improved the performance issues that the previous versions had. My only complain is right now you can't do Page builder pages if you choose to have a MVC architecture
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Implementation Rating
No answers on this topic
I was not fully involved.
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Alternatives Considered
Agility offers a balance of simplicity and capability that other platforms don't offer. User-friendly platforms like Word Press do not offer our company the ability to fully customize our site based on our goals, but more adaptable programs like Drupal do not offer the support resources to simplify the structure of our site with pre-existing modules or professional development to meet our needs.
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Optimizely Content Management System takes the best bit of previous platforms and simplifies them without removing the more advanced features but not making the necessary to get things going. allowing for any user to jump in and start working is a massive help but empowering power users to take advantage of all its features.
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Return on Investment
  • Increased productivity and less dependency on multiple resources.
  • One stop for all CMS activities which has reduced cost of procuring other tools.
  • Less downtime since the support team and technical team always at our finger tips when needed.
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  • Flexibility with design that allows us to work towards our mission of 'Tennis Opened Up'
  • Speed of deploying content, meaning users can really on us for the most up-to-date content on tennis in Britain
  • Ability to have different logged-in areas for different user groups, allowing us to create more bespoke and personalised experiences
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ScreenShots

Agility Screenshots

Screenshot of Agility's Sitemaps, where editors can manage multiple content destinations within a single Instance.Screenshot of Agility's publication scheduling, used to plan content in advance and schedule when content should automatically publish or un-publish.Screenshot of The Digital Assets Manager, used to organize assets within Folders and Sub-Folders.Screenshot of Agility's Marketplace: An Agility App is a self-contained micro-site that can provide specific visual functionality, connect to external systems, and even do background processing.

Optimizely Content Management System Screenshots

Screenshot of Content delivery: Developers can use modern GraphQL and REST APIs to query content from any source and send it to any channel or device.Screenshot of User roles and permissionsScreenshot of (SaaS CMS): Visual Builder: Add an image: Optimizely Visual Builder offers a range of editing features designed to make content creation and layout building intuitive and accessible to both technical and non-technical users. A drag-and-drop system is used to add, move, and rearrange elements within the layout, for quick and flexible content organization.Screenshot of (SaaS CMS): Visual Builder: Create an experience: Create an Experience functionality in Optimizely Visual Builder offers a code-free way to build and manage captivating digital experiences. It offers pre-built content blocks or elements (like text, images, buttons, forms, etc.) that can be positioned on the page layout as desired. Visual Builder offers extensive options to customize the appearance and behavior of these elements. Users can modify colors, fonts, sizes, animations, and even add interactive features providing flexibility in arranging content, accommodating various design needs and responsiveness across different screen sizes.Screenshot of (SaaS CMS): Visual Builder: Publish: The Visual Builder displays changes in real-time as they are made. This includes side-by-side previews for different devices like desktops, tablets, and mobiles. Before publishing, the Interactive Preview mode can be used to test elements like forms, buttons, and other interactive components to ensure they work as expected on the live site. Changes can then be published directly from the Visual Builder interface, making them instantly available to site visitors.Screenshot of the central location to manage assets, editing and publishing content.