Agile CRM vs. Insightly

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Agile CRM
Score 9.8 out of 10
N/A
Agile CRM is a customer relationship management (CRM) software built to make the entire marketing and sales lifecycles more efficient, built around features like sales enablement, marketing automation, social suite, and web engagement.
$14.99
per month per user
Insightly
Score 7.4 out of 10
N/A
Insightly is presented as a modern, affordable CRM that is easy to use, simple to customize, and that scales with companies as they grow, designed to solve common pain points that legacy CRMs can't. Available in any vertical, Insightly CRM customers can add companion products for marketing automation, customer service, and integrations in the same platform. Insightly has more than a million users worldwide.
$29
per month (billed annually) per user
Pricing
Agile CRMInsightly
Editions & Modules
Starter
$14.99
per month per user
Regular
$49.99
per month per user
Enterprise
$79.99
per month per user
Plus
$29
per month (billed annually) per user
Professional
$49
per month (billed annually) per user
Enterprise
$99
per month (billed annually) per user
Offerings
Pricing Offerings
Agile CRMInsightly
Free Trial
NoYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsDiscount available for annual billing (34%), and additional discounts available for 2-year plans (40%).
More Pricing Information
Community Pulse
Agile CRMInsightly
Features
Agile CRMInsightly
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Agile CRM
3.2
Ratings
83% below category average
Insightly
7.3
Ratings
5% below category average
Customer data management / contact management3.60 Ratings8.60 Ratings
Workflow management5.50 Ratings6.60 Ratings
Territory management2.30 Ratings6.80 Ratings
Opportunity management3.40 Ratings8.60 Ratings
Integration with email client (e.g., Outlook or Gmail)1.10 Ratings6.70 Ratings
Contract management4.20 Ratings6.50 Ratings
Quote & order management3.50 Ratings8.30 Ratings
Interaction tracking3.70 Ratings5.90 Ratings
Channel / partner relationship management1.70 Ratings7.70 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Agile CRM
1.8
Ratings
123% below category average
Insightly
7.1
Ratings
6% below category average
Case management1.80 Ratings7.00 Ratings
Call center management1.80 Ratings7.20 Ratings
Help desk management1.80 Ratings7.10 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Agile CRM
3.3
Ratings
79% below category average
Insightly
4.9
Ratings
43% below category average
Lead management5.50 Ratings5.40 Ratings
Email marketing1.10 Ratings4.50 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Agile CRM
3.6
Ratings
71% below category average
Insightly
6.3
Ratings
19% below category average
Task management4.90 Ratings6.30 Ratings
Billing and invoicing management1.40 Ratings6.00 Ratings
Reporting4.40 Ratings6.50 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Agile CRM
1.4
Ratings
138% below category average
Insightly
7.5
Ratings
1% below category average
Forecasting1.30 Ratings7.00 Ratings
Pipeline visualization1.90 Ratings8.00 Ratings
Customizable reports1.10 Ratings7.50 Ratings
Customization
Comparison of Customization features of Product A and Product B
Agile CRM
4.1
Ratings
59% below category average
Insightly
6.2
Ratings
19% below category average
Custom fields3.90 Ratings6.50 Ratings
Custom objects6.00 Ratings6.00 Ratings
Scripting environment1.40 Ratings6.80 Ratings
API for custom integration5.00 Ratings5.50 Ratings
Security
Comparison of Security features of Product A and Product B
Agile CRM
5.9
Ratings
34% below category average
Insightly
8.0
Ratings
4% below category average
Single sign-on capability5.90 Ratings7.80 Ratings
Role-based user permissions5.90 Ratings8.20 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Agile CRM
3.0
Ratings
84% below category average
Insightly
7.4
Ratings
1% above category average
Social data3.00 Ratings6.80 Ratings
Social engagement3.00 Ratings8.00 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Agile CRM
5.2
Ratings
34% below category average
Insightly
6.0
Ratings
20% below category average
Marketing automation6.50 Ratings6.90 Ratings
Compensation management3.80 Ratings5.10 Ratings
Platform
Comparison of Platform features of Product A and Product B
Agile CRM
8.3
Ratings
12% above category average
Insightly
4.8
Ratings
42% below category average
Mobile access8.30 Ratings4.80 Ratings
Best Alternatives
Agile CRMInsightly
Small Businesses
Salesmate
Salesmate
Score 10.0 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.7 out of 10
Creatio
Creatio
Score 9.7 out of 10
Enterprises
Creatio
Creatio
Score 9.7 out of 10
Creatio
Creatio
Score 9.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Agile CRMInsightly
Likelihood to Recommend
4.1
(0 ratings)
7.1
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
9.2
(0 ratings)
Usability
2.1
(0 ratings)
7.4
(0 ratings)
Availability
10.0
(0 ratings)
9.0
(0 ratings)
Performance
10.0
(0 ratings)
7.9
(0 ratings)
Support Rating
1.1
(0 ratings)
8.9
(0 ratings)
In-Person Training
-
(0 ratings)
9.1
(0 ratings)
Online Training
10.0
(0 ratings)
9.0
(0 ratings)
Implementation Rating
10.0
(0 ratings)
8.2
(0 ratings)
Configurability
10.0
(0 ratings)
9.9
(0 ratings)
Ease of integration
10.0
(0 ratings)
9.0
(0 ratings)
Product Scalability
10.0
(0 ratings)
9.0
(0 ratings)
Vendor post-sale
10.0
(0 ratings)
9.1
(0 ratings)
Vendor pre-sale
10.0
(0 ratings)
7.8
(0 ratings)
User Testimonials
Agile CRMInsightly
Likelihood to Recommend
Until the email issues are resolved I cannot recommend agile for any function. The email delivery rate has halved in the last six months and halved again in the last two with no resolution in sight. The customer service discussions start from zero information anytime suggesting agile are not writing notes or using a ticketing system to track customers' complaints. This results in our staff having to send emails manually and f=defeating the purpose of the system.
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For what we use it for and the ease of use I am happy to recommend Insightly however I can appreciate that others may have more complex feature requirements than I use. As such I would mainly only recommend it to people who I feel would use it in a similar capacity to me.
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Pros
  • The set-up was simple. We ran into a snag with my domain verification, but Agile support worked with me to get it resolved.
  • I love being able to create several scripts based on persona. You can easily use a rule to display the appropriate script for each contact.
  • Even team members new to CRM were able to grasp it and be efficient within a few hours - it's simple to navigate.
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  • Customization. Although there are some limitations, the world is almost your oyster with Insightly's customizations.
  • Simplicity. I appreciate when policy screens are not loaded with too much going on. Insightly looks clean.
  • Support. Their help center and the Insightly team is amazing.
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Cons
  • The email template building tool is inflexible although it is simple to use and looks nice if you can work within its parameters.
  • Customer Support is not committed to finding answers and providing the best solutions. Many times each support person has a different answer or fixing a bug will take up to 2 weeks to address. They do not seem to understand that they are an online marketing platform that requires solutions within hours (or maybe days) and not weeks.
  • At some point in mid-2021, the process for sending out emails to 10s of thousands of contacts stopped functioning as simply and effectively as it had in the past. My staff (which I use as test cases) was no longer receiving emails, even though it showed in the system that they had received it (and no, it wasn't in spam). The bandaids that they provided me would work for one or two mailings and then stop working again. I was regularly trying to get customer support to find my answers but they were never able to solve my problem. The basic functionality that I appreciated - sending out nicely formatted email newsletters - is now completely gone and the platform is useless for our needs.
  • The reporting tools are awful and poorly configured. Querying on groups of people is inconsistent and inaccurate. There is no segmentation feature that I found that was actually effective.
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  • The Inquiry feature is missing some functionality, so it is not as useful as the Request feature
  • The Actual Close Date does not autofill when a Request record is closed and marked as Lost/Abandoned
  • The customizable objects and fields are very useful but the System Settings interface could be more user-friendly
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Likelihood to Renew
There was a little bit of a learning curve and some bumps along the way to managing this platform, but AgileCRM appears to be responsive to any challenges that arise, which I consider to be of vital importance.
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Insightly offers a great product; it's the right fit for our company at this time. We were, however, considering moving to Contactually due to their cost effective automation features. However, they lacked the project management capabilities of Insightly. As our company grows, we would love to stay with Insightly - and if they can nail the automation and add the ability to customize a little bit more, it would be the perfect solution for us. For a larger company with a more involved sales team, you might find the metrics/reporting to be a bit basic. Insightly offers great customer service even to free customers
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Usability
The tool has an affordable cost and is better than some market competitors. For delivering a great experience with a friendly user interface, low price, great technical support and several features that contribute to IT, sales and marketing teams, I recommend Agile CRM to friends and colleagues looking for such a solution.
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Some items are not easily accessible as an admin, and the number of available resources is outdated (video from 2017). For basic tasks such as updating prospects or contacts, it is fine. However, when you change the screen size, the system becomes less responsive, with tables often being difficult to read.
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Reliability and Availability
The training sessions are very helpful, because you have specialist that is available to answer any questions, guide you and coach you on how to dominate a certain feature of the platform. That being said,Whenever I have an issue that needs to be resolved, I can send email or call a support line. I usually use the support line.
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The provider is 100% available, with no downtime, maintenance, or unexpected outages. We have been able to perform solid continuous services for 12 months without any interruptions. We have backups as well, unlike the in-house backup that they keep on their end. I believe they have a very good redundancy and backup infrastructure in case they get any outages.
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Performance
The performance of AgileCRM has been acceptable to date. I'm pleased with the ability to modify leads in the system and search for them and add groups to campaigns.
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Pages normally load quickly, but every now and then, as entering updates to fields, it take a while to update. Sometimes even after refreshing the screen, we have to exit and go back in to get the fields or queries to update.
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Support Rating
The support is good but most of them are in India so heavy accents but if you can work past that they are very helpful and get the job done. What's good about that is they offer all types of hours for support not just 9-5 which I liked because I was able to get to support when I was building in the late-night hours when I couldn't get something to work.
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We have used Insightly for almost 2 years now. We have always been able to get in touch with support for a variety of reasons and they have never disappointed us. The support staff have always been very understanding. They have assisted with answers to our questions and have provided great tech support. We would highly recommend them.
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In-Person Training
No answers on this topic
Well, we didn’t get the chance to do this in-person training but rather one-on-one online training with HR in-house. There were PowerPoints to discuss as well as video instructions on how to use the app, so it was okay. We were able to play around with it during the training or onboarding session.
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Online Training
Each section of the AgileCRM platform has an instructional video that describes in detail all of the features of that section. I found this to be very instructional way to learn about each section. Whenever I had more questions, I could always schedule a conference call with a tutor..
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I've used Insightly's online training &/ or learned as I went. I've found the blogs and online written material helpful. I've also attended a few webinars, which can be useful if you use a J-I-T approach so as not to overwhelm you (or your staff) with functionality that you are using just yet. The fact that it's all available on their website and you can learn at your own pace is invaluable
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Implementation Rating
Once I get everything set up, everything started to flow and I can see the major benefit of this platform to my business
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did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product
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Alternatives Considered
Agile CRM is an all-in-one CRM tool that is easy to use and cost-efficient depending on your business needs. Agile is a very effective CRM system and can quickly access your customer/prospect information. Agile's ability to integrate the marketing automation, CRM, telephony, and analytics with current company procedures and solutions makes it difficult to consider other similar tools.
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Insightly actually have many different fields and customization options for data management. Other programs do not have the ability to organize data in this way. It is easy to manage customer contact information, phone call and email tracking, company management and many other data fields. Microsoft and Google do not provide equivalent programs or services. Insightly customer service is quick to respond and address issues. It just takes quite a few emails in order to properly specify an issue or request
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Scalability
This products Starts with a free Limited version. You can upgradeTo an affordable paid version with minimal features. There's also an enterprise version which is what I have. It's much more expensive, however it allows me to access the full range of features available.
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(+) Being able to download my LinkedIn connections was a huge benefit. (+) I use the task function to stay on top of my follow-up activity which is another positive feature. (+) The sorting capabilities also help me pinpoint the contacts that I need to stay on top of. (-) When I add a new lead from an existing organization, I would like the organization's information to automatically populate the fields like address, website, description. I enter all that information manually. (-) My mass mailing experience has been tedious due to the email function being interrupted and crashing due to bad email addresses in some of my records. (-) Many of my leads do not have current email addresses. I wish Insightly offered a tool to help find email addresses. I spend too much time researching to find email addresses.
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Return on Investment
  • It may be me but I spent a disproportionate amount of time figuring out how to derive more ROI from Agile CRM. The functionality and facilities were there but I eventually gave up as it was taking too much time and attention.
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  • For negative impact, the time setting up the various data fields and making sure the data was right and how it showed was not easy.
  • Having the integrations available has saved all of us time jumping from platform to platform. Definitely assisted with focus and probably scrubbed at least one meeting.
  • For the few issues we had setting up and customizing the tool, the ease of adoption across all the departments has been truly spectacular and beyond expectations.
  • Hoping the team will make it more plug and play for future rollouts and work on the mobile app and then this platform would be 100!
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ScreenShots

Agile CRM Screenshots

Screenshot of a contact in Agile CRMScreenshot of the Agile CRM dashboardScreenshot of tasks, in Agile CRMScreenshot of Agile CRM reportingScreenshot of stages of a campaign, presented in Agile CRM

Insightly Screenshots

Screenshot of Insightly's lead status and activity tracking, available so that nothing falls through the cracks.Screenshot of the reporting feature, which provides insight into sales and productivity performance.Screenshot of the Insightly Opportunities dashboard.Screenshot of Insightly on mobile.Screenshot of Screenshot of