Agency Analytics vs. Simply Measured (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Agency Analytics
Score 9.9 out of 10
Mid-Size Companies (51-1,000 employees)
Reporting software designed specifically for marketing agencies, boasting over 5,000 agencies as users of AgencyAnalytics for reports and live marketing dashboards. It can report on SEO, PPC, call tracking, social media, email marketing, and more with 60+ integrations. The solution aims to displace spreadsheets and help users grow their agencies, and is presented as an easy-to-use reporting software that just works the way it is needed to. It is available to try out through a 14-day…
$12
per month per client campaign (minimum 5 client campaigns)
Simply Measured (discontinued)
Score 7.2 out of 10
N/A
Simply Measured was a social media analytics and measurement tool for business users that competed with Socialbakers and the Dachis Group Social Business Index. It was acquired by Sprout Social in 2017, and is no longer available. However its features are now contained in the Sprout Social Premium Analytics add-on.
$89
per month per user
Pricing
Agency AnalyticsSimply Measured (discontinued)
Editions & Modules
Freelancer
$12
per month per client campaign (minimum 5 client campaigns)
Agency
$18
per month per client campaign (minimum 10 client campaigns)
Enterprise
contact for enterprise pricing
Standard
$89
per month per user
Professional
$149
per month per user
Advanced
$249
per month per user
Offerings
Pricing Offerings
Agency AnalyticsSimply Measured (discontinued)
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsWhat is a Client Campaign? A client campaign represents a client (their website and integrations).Sprout Social’s pricing starts at $99 per user per month for the Standard plan. The Professional plan offers additional features for businesses at $169 per user per month, and the Advanced plan offers solutions for businesses at scale at $279 per user per month. Annually, the Standard plan costs $1,068 per user, the Professional plan is $1,788 per user annually, and the Advanced plan is $2,988 per user per year.
More Pricing Information
Community Pulse
Agency AnalyticsSimply Measured (discontinued)
Best Alternatives
Agency AnalyticsSimply Measured (discontinued)
Small Businesses
Supermetrics
Supermetrics
Score 10.0 out of 10
Agency Analytics
Agency Analytics
Score 9.9 out of 10
Medium-sized Companies
Supermetrics
Supermetrics
Score 10.0 out of 10
Echobox Social
Echobox Social
Score 9.7 out of 10
Enterprises
Alteryx Platform
Alteryx Platform
Score 8.9 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Agency AnalyticsSimply Measured (discontinued)
Likelihood to Recommend
10.0
(0 ratings)
7.5
(0 ratings)
Likelihood to Renew
-
(0 ratings)
9.2
(0 ratings)
Usability
-
(0 ratings)
7.0
(0 ratings)
Support Rating
9.8
(0 ratings)
10.0
(0 ratings)
In-Person Training
-
(0 ratings)
8.0
(0 ratings)
Online Training
-
(0 ratings)
6.0
(0 ratings)
Implementation Rating
-
(0 ratings)
8.0
(0 ratings)
User Testimonials
Agency AnalyticsSimply Measured (discontinued)
Likelihood to Recommend
Agency Analytics has made marketing procedure effective, where all the approaches have been brought in a single dashboard, for easy functionality. Also, the back link tracking or monitoring has been efficiently handled by the application. The SEO procedure from Agency Analytics perfects the ranking of what we market and we secure more audiences. Finally, the competitive analysis from Agency Analytics captures the exact information concerning the opponents and the services or products they offer.
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Simply Measured is great for people who do not want to spend too much time analyzing their owned social channel data but instead want a short and sweet snapshot of the your brand's performance. It is less appropriate for people who want to easily manipulate their data in many different ways.
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Pros
  • Beautiful platform. Easy to use and view.
  • Transparent for us with clients as we can add our clients to give them live access to the dashboard.
  • Loads of integrations!
  • The company quickly adds new integrations and takes feedback seriously, often making changes from it within the same quarter.
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  • Customer service analysis has been extremely useful for determining sentiment and adding context to real time crisis situations.
  • Convenience of pulling data for all social channels at one time is extremely effective in making decisions in real time and to compare against other channel performance. The cross channel export minimizes a great deal of time for exporting data. Nearly all social channel data is available.
  • Reports are extremely user friendly, visual and easy to export. Also the ability to see the raw data and to have it for historical reference is great.
  • Key insights generated in the dashboard page help add fast context for performance.
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Cons
  • Would like to see the stars feature to bring keywords to the top of the report have 1 click to remove all stars that were checked off previously.
  • Would love to have a feature to track how clients are ranking for keywords; currently only shows the # of keywords ranking in the top 10 positions of Google but doesn't show the actual keywords for each competitor.
  • Would extremely love to see a feature where the keywords can be viewed/filtered by position; for example page 1 of Google only, page 2 of Google only.
  • Would love to see a keyword tool to check keyword rankings or search volume for specific keywords; similar to Google's keyword planner.
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  • I wish I could download the entire reports as a jpg.
  • More often than I'd have liked, I had to re-authorize my accounts.
  • It would be nice to be able to move the graphs around to reflect my client's individual needs.
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Likelihood to Renew
No answers on this topic
For my current client, it's not right - they would not be actionable with the data to really need this tool. For my past clients, I would suggest they stay on it and i think they would agree.
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Usability
No answers on this topic
The interface is very simple and organized around the core elements of the platform : the reports.
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Support Rating
They are always on top/ahead of the curve. There has never been a time where I haven't had the platform work professionally when I needed it. They stand behind a top-quality product. It's easy to support something when they put hard work into development and maintenance.
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Extremely fast response and they go above and beyond without asking. The support team has provided me data beyond our limit before and it was not an issue and not an extra cost, really good business support.
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Implementation Rating
No answers on this topic
Very good implementation.
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Alternatives Considered
The software has a very professional format, which gives it an edge over other competitors. Agency Analytics also facilitates the black-link management for SEO purposes, which is again a good thing. My customers have seen the dashboard of Agency Analytics and because the depth of information is so powerful and impactful, it convinced them to hire us as their marketing team. Agency Analytics also comes up with substantial SEO and other competitive analysis solutions that make it more preferable for the end-users.
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Customer service and the sales team is what was a key seller for us. We didn't feel pressured to buy something we wouldn't use and they we're able to listen to our needs and give us what fit for us. We've tried hootsuite but it's was too much out of the box
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Return on Investment
  • It's a selling point. A major client saw that we were giving access to AA to her, and LOVED it.
  • We can identify issues and solve for them before we lose clients
  • It's an integral part of our sales process. We gain clients by being able to visually show the impact we've had on other similar businesses
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  • Tumblr was a huge channel for us but so opaque. Simply Measured really helped us start to understand how to better interact on the platform.
  • Being able to work backward and identify potential influencers who were already talking about our brand was a great time saver and value.
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ScreenShots

Agency Analytics Screenshots

Screenshot of Digital marketing dashboardScreenshot of Facebook analytics dashboardScreenshot of Google Analytics reportScreenshot of Integration pageScreenshot of White label page