Agency Analytics vs. Semrush

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Agency Analytics
Score 9.9 out of 10
Mid-Size Companies (51-1,000 employees)
Reporting software designed specifically for marketing agencies, boasting over 5,000 agencies as users of AgencyAnalytics for reports and live marketing dashboards. It can report on SEO, PPC, call tracking, social media, email marketing, and more with 60+ integrations. The solution aims to displace spreadsheets and help users grow their agencies, and is presented as an easy-to-use reporting software that just works the way it is needed to. It is available to try out through a 14-day…
$12
per month per client campaign (minimum 5 client campaigns)
Semrush
Score 8.7 out of 10
N/A
Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can…
$139.95
per month
Pricing
Agency AnalyticsSemrush
Editions & Modules
Freelancer
$12
per month per client campaign (minimum 5 client campaigns)
Agency
$18
per month per client campaign (minimum 10 client campaigns)
Enterprise
contact for enterprise pricing
Pro
$139.95
per month
Guru
$249.95
per month
Business
$499.95
per month
Offerings
Pricing Offerings
Agency AnalyticsSemrush
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional DetailsWhat is a Client Campaign? A client campaign represents a client (their website and integrations).17% discount for annual pricing.
More Pricing Information
Community Pulse
Agency AnalyticsSemrush
Features
Agency AnalyticsSemrush
SEO
Comparison of SEO features of Product A and Product B
Agency Analytics
-
Ratings
Semrush
7.9
Ratings
2% above category average
Keyword analysis00 Ratings8.70 Ratings
Backlink management00 Ratings8.10 Ratings
SERP ranking tracking00 Ratings8.10 Ratings
Page grader00 Ratings7.00 Ratings
Competitive analysis00 Ratings8.60 Ratings
Site audit / diagnostics00 Ratings8.00 Ratings
Site recommendations00 Ratings7.30 Ratings
Task management00 Ratings7.00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Agency Analytics
-
Ratings
Semrush
8.1
Ratings
6% above category average
Local SEO00 Ratings8.30 Ratings
Social SEO00 Ratings8.00 Ratings
Mobile SEO00 Ratings7.70 Ratings
Global SEO00 Ratings8.30 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Agency Analytics
-
Ratings
Semrush
8.7
Ratings
3% above category average
Multi-domain support00 Ratings8.30 Ratings
Integration with web analytics tools00 Ratings9.00 Ratings
Best Alternatives
Agency AnalyticsSemrush
Small Businesses
Supermetrics
Supermetrics
Score 10.0 out of 10
Nozzle
Nozzle
Score 10.0 out of 10
Medium-sized Companies
Supermetrics
Supermetrics
Score 10.0 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Enterprises
Alteryx Platform
Alteryx Platform
Score 8.9 out of 10
Conductor
Conductor
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Agency AnalyticsSemrush
Likelihood to Recommend
10.0
(0 ratings)
8.7
(0 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(0 ratings)
Usability
-
(0 ratings)
7.7
(0 ratings)
Availability
-
(0 ratings)
9.1
(0 ratings)
Performance
-
(0 ratings)
7.3
(0 ratings)
Support Rating
9.8
(0 ratings)
9.9
(0 ratings)
Implementation Rating
-
(0 ratings)
7.3
(0 ratings)
Product Scalability
-
(0 ratings)
9.1
(0 ratings)
User Testimonials
Agency AnalyticsSemrush
Likelihood to Recommend
Agency Analytics has made marketing procedure effective, where all the approaches have been brought in a single dashboard, for easy functionality. Also, the back link tracking or monitoring has been efficiently handled by the application. The SEO procedure from Agency Analytics perfects the ranking of what we market and we secure more audiences. Finally, the competitive analysis from Agency Analytics captures the exact information concerning the opponents and the services or products they offer.
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This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results.
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Pros
  • Beautiful platform. Easy to use and view.
  • Transparent for us with clients as we can add our clients to give them live access to the dashboard.
  • Loads of integrations!
  • The company quickly adds new integrations and takes feedback seriously, often making changes from it within the same quarter.
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  • Great visuals for keyword position tracking, love that you can see the page that is ranking
  • Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking)
  • Shows many different and useful views for competitive research
  • Great templated keyword research tools for those who are not as hands-on with SEO
  • I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords
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Cons
  • Would like to see the stars feature to bring keywords to the top of the report have 1 click to remove all stars that were checked off previously.
  • Would love to have a feature to track how clients are ranking for keywords; currently only shows the # of keywords ranking in the top 10 positions of Google but doesn't show the actual keywords for each competitor.
  • Would extremely love to see a feature where the keywords can be viewed/filtered by position; for example page 1 of Google only, page 2 of Google only.
  • Would love to see a keyword tool to check keyword rankings or search volume for specific keywords; similar to Google's keyword planner.
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  • Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
  • Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
  • Tracking multiple keywords, across multiple clients can be costly
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Likelihood to Renew
No answers on this topic
I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use.
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Usability
No answers on this topic
The interface is a little less intuitive than it could be. The data is often available but filtering and manipulating the data can be a little difficult at times. Expanded comparisons would be helpful since most of the time seeing more than a few competitors at a time allows for a better sense of how to forecast.
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Reliability and Availability
No answers on this topic
Semrush available when you need it!
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Performance
No answers on this topic
SemRush performs well with few errors!
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Support Rating
They are always on top/ahead of the curve. There has never been a time where I haven't had the platform work professionally when I needed it. They stand behind a top-quality product. It's easy to support something when they put hard work into development and maintenance.
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I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!
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Implementation Rating
No answers on this topic
I did it by myself and do not have a comment!
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Alternatives Considered
The software has a very professional format, which gives it an edge over other competitors. Agency Analytics also facilitates the black-link management for SEO purposes, which is again a good thing. My customers have seen the dashboard of Agency Analytics and because the depth of information is so powerful and impactful, it convinced them to hire us as their marketing team. Agency Analytics also comes up with substantial SEO and other competitive analysis solutions that make it more preferable for the end-users.
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We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.
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Scalability
No answers on this topic
Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.
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Return on Investment
  • It's a selling point. A major client saw that we were giving access to AA to her, and LOVED it.
  • We can identify issues and solve for them before we lose clients
  • It's an integral part of our sales process. We gain clients by being able to visually show the impact we've had on other similar businesses
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  • Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries.
  • The site checks available with Semrush have helped us to pitch and sell our services, securing new clients.
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ScreenShots

Agency Analytics Screenshots

Screenshot of Digital marketing dashboardScreenshot of Facebook analytics dashboardScreenshot of Google Analytics reportScreenshot of Integration pageScreenshot of White label page