TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Agency Analytics

    Score9.9 out of 10
    Mid-Size Companies (51-1,000 employees)
    Reporting software designed specifically for marketing agencies, boasting over 5,000 agencies as users of AgencyAnalytics for reports and live marketing dashboards. It can report on SEO, PPC, call tracking, social media, email marketing, and more with 60+ integrations. The solution aims to displace spreadsheets and help users grow their agencies, and is presented as an easy-to-use reporting software that just works the way it is needed to. It is available to try out through a 14-day…

    $60

    per month

    Google Search Console

    Score9 out of 10
    N/AGoogle Search Console is a search engine optimization software solution offered by Google.N/A
    Pricing
    Agency AnalyticsGoogle Search Console
    Editions & Modules
    Freelancer
    $12
    per month per client campaign (minimum 5 client campaigns)
    Agency
    $18
    per month per client campaign (minimum 10 client campaigns)
    Enterprise
    contact for enterprise pricing
    No answers on this topic
    Offerings
    Pricing Offerings
    Agency AnalyticsGoogle Search Console
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsWhat is a Client Campaign? A client campaign represents a client (their website and integrations).—
    More Pricing Information
    Community Pulse
    Agency AnalyticsGoogle Search Console
    Considered Both Products
    AgencyAnalytics
    No answer on this topic
    Google
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    11 Answers
    100%
    Would buy again
    25 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    10 Answers
    100%
    Delivers good value for the price
    25 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    11 Answers
    96%
    Happy with the feature set
    24 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    11 Answers
    95%
    Lived up to sales and marketing promises
    21 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    11 Answers
    96%
    Implementation went as expected
    22 Answers
    Features
    Agency AnalyticsGoogle Search Console
    SEO
    Comparison of SEO features of Agency Analytics and Google Search Console
    Feature
    Agency Analytics
    -
    Ratings
    Google Search Console
    6.2
    53 Ratings
    22% below category average
    Keyword analysis00 Ratings8.346 Ratings
    Backlink management00 Ratings4.941 Ratings
    SERP ranking tracking00 Ratings7.143 Ratings
    Page grader00 Ratings5.132 Ratings
    Competitive analysis00 Ratings2.017 Ratings
    Site audit / diagnostics00 Ratings7.445 Ratings
    Site recommendations00 Ratings6.243 Ratings
    Task management00 Ratings8.518 Ratings
    SEO Channels
    Comparison of SEO Channels features of Agency Analytics and Google Search Console
    Feature
    Agency Analytics
    -
    Ratings
    Google Search Console
    7.3
    50 Ratings
    4% below category average
    Local SEO00 Ratings5.035 Ratings
    Social SEO00 Ratings8.019 Ratings
    Mobile SEO00 Ratings7.847 Ratings
    Global SEO00 Ratings8.341 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Agency Analytics and Google Search Console
    Feature
    Agency Analytics
    -
    Ratings
    Google Search Console
    8.2
    50 Ratings
    3% below category average
    Multi-domain support00 Ratings8.644 Ratings
    Integration with web analytics tools00 Ratings7.947 Ratings
    Best Alternatives
    Agency AnalyticsGoogle Search Console
    Small Businesses
    TapClicks
    Score8.1 out of 10
    Nozzle
    Score10 out of 10
    Medium-sized Companies
    Supermetrics
    Score10 out of 10
    Advanced Web Ranking
    Score8.2 out of 10
    Enterprises
    TrackMaven
    Score8.5 out of 10
    Google Trends
    Score7.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Agency AnalyticsGoogle Search Console
    Likelihood to Recommend
    10.0
    (16 ratings)
    9.0
    (53 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (1 ratings)
    Usability
    -
    (0 ratings)
    8.8
    (5 ratings)
    Support Rating
    9.8
    (4 ratings)
    6.1
    (8 ratings)
    User Testimonials
    Agency AnalyticsGoogle Search Console
    Likelihood to Recommend
    AgencyAnalytics
    Agency Analytics has made the overall marketing procedure quite effective, where all the approaches have been brought into a single dashboard for the purpose of easy and quick functionality. [I] highly recommended analytic software for better growth of your company.
    Incentivized
    Read full review
    Google
    There are lots of tools and platforms that help us rank well on search engines. While that is helpful, we do need to know how those efforts paid off. This is where Google Search Console comes in. It is vital for every business or website trying to rank well on search engines to have Google Search Console so that they can track their performance and make necessary adjustments.
    Incentivized
    Read full review
    Pros
    AgencyAnalytics
    • Agency Analytics has the capability of connecting with web analytical solutions.
    • Besides, the application conducts both local and global SEO, perfecting the ranking of our company.
    • The tool facilitates the black-link management for SEO purposes.
    • Lastly, the customer support addresses all problems that clients face daily.
    Incentivized
    Read full review
    Google
    • You can also submit your sitemap directly to Google and get it crawled.
    • You can also index and crawl you updated and new webpages.
    • It also displays errors that are preventing your site pages to get indexed in Google.
    • You get a list of all the keywords for which your site is ranking.
    • You can track its position, CTR and impressions.
    Incentivized
    Read full review
    Cons
    AgencyAnalytics
    • Would like to see the stars feature to bring keywords to the top of the report have 1 click to remove all stars that were checked off previously.
    • Would love to have a feature to track how clients are ranking for keywords; currently only shows the # of keywords ranking in the top 10 positions of Google but doesn't show the actual keywords for each competitor.
    • Would extremely love to see a feature where the keywords can be viewed/filtered by position; for example page 1 of Google only, page 2 of Google only.
    • Would love to see a keyword tool to check keyword rankings or search volume for specific keywords; similar to Google's keyword planner.
    Incentivized
    Read full review
    Google
    • It can be a little difficult to navigate
    • More training resources would be an asset. A beginner is given the power to completely destroy a sites search results at the push of a button. Likewise it is a powerful tool to enhance search results also.
    • An option to take care of multiple versions of the same site simultaneously would be helpful. An option to use the same validation script across all versions and administer them simultaneously would be a time save (i.e. non-www, www, http://, and https:// versions of the same site).
    Incentivized
    Read full review
    Usability
    AgencyAnalytics
    No answers on this topic
    Google
    It's easy to use, but some features are lacking a clear explanation. Somethings don't always match up. For example, the Core Web Vitals often doesn't match what you would see in the Chrome Lighthouse report or the Google Page Speed Insights tool. The tool itself is a little too basic and has to be used alongside other SEO tools and other Google properties such as Analytics
    Incentivized
    Read full review
    Support Rating
    AgencyAnalytics
    They are always on top/ahead of the curve. There has never been a time where I haven't had the platform work professionally when I needed it. They stand behind a top-quality product. It's easy to support something when they put hard work into development and maintenance.
    Incentivized
    Read full review
    Google
    As with all Google software, your primary source of help is their forums, their knowledge base articles, or whatever tutorials you can find on the web. Often answers on their forums are not straightforward and may not address the actual issue you're experiencing. The KB articles are typically written like instruction manuals - for better or for worse. Tutorials on the web may vary, but the odds are good someone out there had the same questions as you and was kind enough to document their experience.
    Incentivized
    Read full review
    Alternatives Considered
    AgencyAnalytics
    This is my first experience with a tool like Agency Analytics because I don't have a digital marketing background. My background is in sales, but I quickly realized that Agency Analytics is a selling point for prospective and existing clients. We also use Ahrefs and Semrush, but having access to AA is extremely valuable.
    Incentivized
    Read full review
    Google
    SEMRush is a supplementary tool we use to provide competitive analysis. While it does, or should, provide the same data that Search Console does, but I only fully trust Search Console when it comes to basic performance in Google for the sites we develop and own. SEMRush, and other products like it, does provide much more in-depth insights that can help drive business decisions, including site performance on other search engines, along putting organic and paid search performance in one spot. However, SEMRush costs money while Search Console is free.
    Incentivized
    Read full review
    Return on Investment
    AgencyAnalytics
    • For a small to medium size agency, the $79/month cost is reasonable, allowing for unlimited users, 10 campaigns included, and 1,000 keywords tracked.
    • It is something we can easily build into our pricing model.
    • If more is needed, the platform can scale, allowing for more keyword tracking, more campaigns, etc.
    Incentivized
    Read full review
    Google
    • Given that this is a free tool, the return on investment has been particularly high - we've identified and addressed a few site issues that could have meant a reduction in search traffic.
    • Our organic search traffic has been on the rise in part due to the insights gained from the search traffic analytics provided within the console.
    Incentivized
    Read full review
    ScreenShots

    Agency Analytics Screenshots

    Screenshot of Digital marketing dashboardScreenshot of Facebook analytics dashboardScreenshot of Google Analytics reportScreenshot of Integration pageScreenshot of White label page