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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Agency Analytics

    Score9.9 out of 10
    Mid-Size Companies (51-1,000 employees)
    Reporting software designed specifically for marketing agencies, boasting over 5,000 agencies as users of AgencyAnalytics for reports and live marketing dashboards. It can report on SEO, PPC, call tracking, social media, email marketing, and more with 60+ integrations. The solution aims to displace spreadsheets and help users grow their agencies, and is presented as an easy-to-use reporting software that just works the way it is needed to. It is available to try out through a 14-day…

    $60

    per month

    BrightEdge

    Score6.8 out of 10
    N/ABrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile, social and content centric SEO. Presently BrightEdge's platform supports the marketing efforts of many well-brands, like Nike, Microsoft, and Netflix.

    $0

    per month

    Pricing
    Agency AnalyticsBrightEdge
    Editions & Modules
    Freelancer
    $12
    per month per client campaign (minimum 5 client campaigns)
    Agency
    $18
    per month per client campaign (minimum 10 client campaigns)
    Enterprise
    contact for enterprise pricing
    No answers on this topic
    Offerings
    Pricing Offerings
    Agency AnalyticsBrightEdge
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsWhat is a Client Campaign? A client campaign represents a client (their website and integrations).—
    More Pricing Information
    Community Pulse
    Agency AnalyticsBrightEdge
    Considered Both Products
    AgencyAnalytics
    No answer on this topic
    BrightEdge
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    11 Answers
    100%
    Would buy again
    24 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    10 Answers
    100%
    Delivers good value for the price
    21 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    11 Answers
    100%
    Happy with the feature set
    24 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    11 Answers
    100%
    Lived up to sales and marketing promises
    20 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    11 Answers
    100%
    Implementation went as expected
    21 Answers
    Features
    Agency AnalyticsBrightEdge
    SEO
    Comparison of SEO features of Agency Analytics and BrightEdge
    Feature
    Agency Analytics
    -
    Ratings
    BrightEdge
    7.4
    47 Ratings
    4% below category average
    Keyword analysis00 Ratings8.047 Ratings
    Backlink management00 Ratings7.041 Ratings
    SERP ranking tracking00 Ratings8.045 Ratings
    Page grader00 Ratings5.040 Ratings
    Competitive analysis00 Ratings10.047 Ratings
    Site audit / diagnostics00 Ratings7.044 Ratings
    Site recommendations00 Ratings5.047 Ratings
    Task management00 Ratings8.941 Ratings
    SEO Channels
    Comparison of SEO Channels features of Agency Analytics and BrightEdge
    Feature
    Agency Analytics
    -
    Ratings
    BrightEdge
    9.0
    45 Ratings
    17% above category average
    Local SEO00 Ratings9.036 Ratings
    Social SEO00 Ratings9.031 Ratings
    Mobile SEO00 Ratings9.042 Ratings
    Global SEO00 Ratings9.035 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Agency Analytics and BrightEdge
    Feature
    Agency Analytics
    -
    Ratings
    BrightEdge
    9.0
    45 Ratings
    6% above category average
    Multi-domain support00 Ratings9.036 Ratings
    Integration with web analytics tools00 Ratings9.044 Ratings
    Best Alternatives
    Agency AnalyticsBrightEdge
    Small Businesses
    TapClicks
    Score8.1 out of 10
    Nozzle
    Score10 out of 10
    Medium-sized Companies
    Supermetrics
    Score10 out of 10
    Advanced Web Ranking
    Score8.2 out of 10
    Enterprises
    TrackMaven
    Score8.5 out of 10
    Google Search Console
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Agency AnalyticsBrightEdge
    Likelihood to Recommend
    10.0
    (16 ratings)
    8.0
    (79 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (35 ratings)
    Usability
    -
    (0 ratings)
    10.0
    (11 ratings)
    Support Rating
    9.8
    (4 ratings)
    9.0
    (14 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.3
    (2 ratings)
    User Testimonials
    Agency AnalyticsBrightEdge
    Likelihood to Recommend
    AgencyAnalytics
    Agency Analytics has made the overall marketing procedure quite effective, where all the approaches have been brought into a single dashboard for the purpose of easy and quick functionality. [I] highly recommended analytic software for better growth of your company.
    Incentivized
    Read full review
    BrightEdge
    BrightEdge is great for large companies and large SEO teams since it's pricey but worth it if you have a large team or organization using it. For small businesses, I would use a different tool like Semrush because of the price and the variety of tools it offers.
    Incentivized
    Read full review
    Pros
    AgencyAnalytics
    • Agency Analytics has the capability of connecting with web analytical solutions.
    • Besides, the application conducts both local and global SEO, perfecting the ranking of our company.
    • The tool facilitates the black-link management for SEO purposes.
    • Lastly, the customer support addresses all problems that clients face daily.
    Incentivized
    Read full review
    BrightEdge
    • Instant - Keyword research tool is by far our team's favorite item on the platform
    • DataCube - We are able to uncover competitive gaps and hone in on specific sets of pages using filters containing our business product assortment attribute.
    • Professional services have been attentive when asking for changes
    Read full review
    Cons
    AgencyAnalytics
    • Would like to see the stars feature to bring keywords to the top of the report have 1 click to remove all stars that were checked off previously.
    • Would love to have a feature to track how clients are ranking for keywords; currently only shows the # of keywords ranking in the top 10 positions of Google but doesn't show the actual keywords for each competitor.
    • Would extremely love to see a feature where the keywords can be viewed/filtered by position; for example page 1 of Google only, page 2 of Google only.
    • Would love to see a keyword tool to check keyword rankings or search volume for specific keywords; similar to Google's keyword planner.
    Incentivized
    Read full review
    BrightEdge
    • The storybuilder feature isn't anything outstanding. I feel like I can get the same type of data and format from Google Data Studio.
    • I feel like the Hyperlocal feature is still very junior compared to other features. It provides you good insights, but you have to set all the data fields before you can get a picture as well as it doesn't really give you an idea of how you can improve.
    • The mobile SEO solution is a good concept, but it needs some tweaks to be better, especially when building out a mobile story builder. Some of the data isn't simple to read and the mobile keywords functions don't also account for voice searches.
    Incentivized
    Read full review
    Likelihood to Renew
    AgencyAnalytics
    No answers on this topic
    BrightEdge
    I would renew, as I don't feel there is a product out there that would have the impact on our SEO efforts as effectively as BrightEdge. It provides the information I need and integrates with other tools like Google Webmaster Tools, to truly have the depth of information that makes their suggestions for SEO changes so valued.
    Read full review
    Usability
    AgencyAnalytics
    No answers on this topic
    BrightEdge
    Because it depends on the feature, it's either easier or not to use. Some of them, not being particularly friendly, I no longer use, and I focus on the ones where insights are easy to understand and data seems well-elaborated.
    Incentivized
    Read full review
    Support Rating
    AgencyAnalytics
    They are always on top/ahead of the curve. There has never been a time where I haven't had the platform work professionally when I needed it. They stand behind a top-quality product. It's easy to support something when they put hard work into development and maintenance.
    Incentivized
    Read full review
    BrightEdge
    This is a area where the BrightEdge team really shines. Their commitment to training and product support is unmatched not only for SEO platforms, but life in general. I often find myself wishing my internet provide and similar would go to BrightEdge for training on support and attitude. I would rank them an 11 if I could.
    Read full review
    Implementation Rating
    AgencyAnalytics
    No answers on this topic
    BrightEdge
    For the most part it was seamless. The load time of clients was a little long, but otherwise was quite easy.
    Read full review
    Alternatives Considered
    AgencyAnalytics
    This is my first experience with a tool like Agency Analytics because I don't have a digital marketing background. My background is in sales, but I quickly realized that Agency Analytics is a selling point for prospective and existing clients. We also use Ahrefs and Semrush, but having access to AA is extremely valuable.
    Incentivized
    Read full review
    BrightEdge
    While relatively expensive, Brightedge really does offer the best quality product but just as importantly (if not more so) the level of client/agency support. We have biweekly training with the entire team to continually stay up to date on Brightedge's offerings and strategies. They also offer the ability to do ad hoc reporting using some of their tools that can help us win new business and recommend Brightedge to additional clients, expanding our business as well.
    Read full review
    Return on Investment
    AgencyAnalytics
    • For a small to medium size agency, the $79/month cost is reasonable, allowing for unlimited users, 10 campaigns included, and 1,000 keywords tracked.
    • It is something we can easily build into our pricing model.
    • If more is needed, the platform can scale, allowing for more keyword tracking, more campaigns, etc.
    Incentivized
    Read full review
    BrightEdge
    • We have only started with BE a few months ago and so I don't have any hard numbers from an ROI perspective, but i can say that what we spent on BE is a fraction of what we were spending with agencies and we are actually getting results by doing this ourselves. From that perspective we have seen a cost savings.
    • With focused SEO campaigns and projects we have been able to move the needle on our SEO rankings for specific products and services. This is going to have a great impact for us in 2019 as we have some specific product goals and campaigns for 2019 that we have been working to build up over the last couple months of 2018.
    Incentivized
    Read full review
    ScreenShots

    Agency Analytics Screenshots

    Screenshot of Digital marketing dashboardScreenshot of Facebook analytics dashboardScreenshot of Google Analytics reportScreenshot of Integration pageScreenshot of White label page