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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Affinity Publisher

    Score8.1 out of 10
    N/AAffinity Publisher replaces the former PagePlus desktop publishing application, from Serif Europe headquartered in Nottingham.

    $24.99

    Figma

    Score8.9 out of 10
    N/AFigma, headquartered in San Francisco, offers their collaborative design and prototyping application to support digital product and UI development.

    $15

    per month per editor

    Pricing
    Affinity PublisherFigma
    Editions & Modules
    Affinity Publisher
    $24.99
    Professional
    $144
    per year
    Organization
    $540
    per year
    Starter
    Free
    Offerings
    Pricing Offerings
    Affinity PublisherFigma
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Affinity PublisherFigma
    Considered Both Products
    Serif Europe Ltd.
    No answer on this topic
    Figma
    Chose Figma
    Figma is the only tool that was build from the ground up for enterprise level distributed teams. If I were a one man shop or even a small team, I would consider Sketch or other cheaper alternatives. For a large enterprise team, the only winner is Figma.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    99%
    Would buy again
    194 Answers
    Delivers good value for the price
    No answers on this topic
    98%
    Delivers good value for the price
    171 Answers
    Happy with the feature set
    No answers on this topic
    96%
    Happy with the feature set
    188 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    99%
    Lived up to sales and marketing promises
    118 Answers
    Implementation went as expected
    No answers on this topic
    97%
    Implementation went as expected
    133 Answers
    Best Alternatives
    Affinity PublisherFigma
    Small Businesses
    Adobe InDesign
    Score8.9 out of 10
    Proto.io
    Score7 out of 10
    Medium-sized Companies
    Adobe InDesign
    Score8.9 out of 10
    UXPin
    Score7.9 out of 10
    Enterprises
    Adobe InDesign
    Score8.9 out of 10
    Marvel
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Affinity PublisherFigma
    Likelihood to Recommend
    9.0
    (7 ratings)
    9.0
    (201 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (7 ratings)
    Usability
    -
    (0 ratings)
    8.6
    (33 ratings)
    Availability
    -
    (0 ratings)
    5.5
    (1 ratings)
    Performance
    -
    (0 ratings)
    8.2
    (1 ratings)
    Support Rating
    8.6
    (2 ratings)
    5.1
    (17 ratings)
    In-Person Training
    -
    (0 ratings)
    9.1
    (1 ratings)
    Online Training
    -
    (0 ratings)
    6.4
    (1 ratings)
    Configurability
    -
    (0 ratings)
    6.4
    (1 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    7.3
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    6.4
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    7.3
    (1 ratings)
    Professional Services
    -
    (0 ratings)
    8.2
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    7.3
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    7.3
    (1 ratings)
    User Testimonials
    Affinity PublisherFigma
    Likelihood to Recommend
    Serif Europe Ltd.
    If you are looking to get started using a publishing / creation application, Affinity Publisher is the one to go for. With a quick learning curve on all the basic functions, you'll be flying in no time. And then there is a whole heap of great features to get into as you become more comfortable with the software. The only down side is if clients are using Adobe programs, there are sometimes problems working with imported layers, but this is minor compared to the ease of use and features.
    Incentivized
    Read full review
    Figma
    Figma is a solid design tool to craft the UX design concepts/solutions for digital products. For printed marketing materials such as brochures, marketing flyers, press releases, etc, other design tools such as Adobe Illustrator, Photoshop, or InDesign might make more sense to use for those use case scenarios.
    Incentivized
    Read full review
    Pros
    Serif Europe Ltd.
    • Supports just about any format you'll need for your project.
    • The variety of templates makes startign projects simple.
    • The program is just really powerful and fairly priced.
    Incentivized
    Read full review
    Figma
    • Detailed enough to create pixel perfect designs with total control over the outcome
    • Creating and implementing design systems to improve consistency and speed up design work
    • Robust prototyping tools to create simple animations or to connect various pages
    • I love autolayout, which improves design spacing and responsiveness
    Incentivized
    Read full review
    Cons
    Serif Europe Ltd.
    • Menu differences can be an impediment to new users from other softwares
    • Some functions are not in places I would expect
    Read full review
    Figma
    • Prototyping in Figma is pretty much nothing more than a glorified slide show. Sure, variables, etc are available but it takes way to long to set them up and even more time when there are revisions needed.
    • It would be helpful if there were a contextual help system for various functionality. For example, advanced autolayout (like space between) can become very tricky to implement sometimes. I often wish there were an AI assistant to ask for help. I often use ChatGTP to help me through these times.
    • Searching layers needs to be much easier and more intuitive.
    • I would like to be able to make groups like the layers palette in Photoshop. That would help with organization and speed a lot.
    Incentivized
    Read full review
    Likelihood to Renew
    Serif Europe Ltd.
    No answers on this topic
    Figma
    Figma is a pretty cool tool in many areas. My team almost uses it on daily basis, such as, brainstorming on product/design topics, discussing prototypes created by designers. We even use it for retrospectives, which is super convenient and naturally keeps records of what the team discusses every month. Furthermore, I do see the potential of the product - currently we mainly use it for design topics, but it seems it is also a good fit for tech diagrams, which we probably will explore further in the future.
    Incentivized
    Read full review
    Usability
    Serif Europe Ltd.
    It offers a user-friendly interface and powerful design tools that make creating high-quality graphics and layouts straightforward. However, some features can feel complex, especially for new users, which may require a bit of a learning curve. The integration between desktop and iPad is excellent, but improving compatibility with other popular software could enhance collaboration and efficiency even further. Overall, it’s a robust tool that balances functionality and ease of use quite well.
    Incentivized
    Read full review
    Figma
    It's easy to use for designers who are familiar with design terms and functions from Photoshop and Illustrator. However, non-tech and non-designer collaborators have a hard time figuring out how to leave comments and apply changes, compared to other online design tools like Canva and Squarespace. Even simple drag-and-drops and rearrangement of certain blocks become too complicated due to uncommon functions like Hug and Lock.
    Incentivized
    Read full review
    Reliability and Availability
    Serif Europe Ltd.
    No answers on this topic
    Figma
    The only regret I have is, its not available when there is no internet
    Incentivized
    Read full review
    Performance
    Serif Europe Ltd.
    No answers on this topic
    Figma
    I think its great, As there are many other software or systems which can be integrated with it as plugins or API's
    Incentivized
    Read full review
    Support Rating
    Serif Europe Ltd.
    Our team typically uses other online resources instead of contacting developers/manufacturers for support. That being said, there is a forum and a growing, vibrant community of users available to answer questions and "make the switch." A simple "whatever function we used to use in Adobe InDesign," followed by "Affinity," usually gets us on the right track to an answer. YouTube and their forums are our team's go-to sources for help.
    Incentivized
    Read full review
    Figma
    I haven't used their support lately but in the past, they had a chat that I used often. They often responded in a few hours and were able to give a satisfactory solution. I would imagine it's less personal now but the community has expanded drastically so there are more resources out there to self serve with a bit of Google magic.
    Incentivized
    Read full review
    In-Person Training
    Serif Europe Ltd.
    No answers on this topic
    Figma
    In-person training has its own benefits - 1. It helps in resolving queries then and there during the training. 2. I find classroom or in-person training more interactive. 3. Classroom or in-person training could be more practical in nature where participants can have an hands on experience with tools and clarify their doubts with the trainer.
    Incentivized
    Read full review
    Online Training
    Serif Europe Ltd.
    No answers on this topic
    Figma
    Online training has its own merits and demerits - 1. Sometimes we may face issues with connectivity or the training content 2. The way training is being delivered becomes very important because not everyone is comfortable taking online training and learning by themselves. 3. With the advancement of technology online training has become popular but there is a segment of people who still prefer class-room training over online one.
    Incentivized
    Read full review
    Alternatives Considered
    Serif Europe Ltd.
    Affinity Publisher is a more cost effective way to achieve the same goals as InDesign and Quark. I'm sure there are various differences that Affinity may lack, however we have yet to run into one that our business has needed, or even recognized. It has completely replaced any desktop publishing for our organization without issue.
    Incentivized
    Read full review
    Figma
    Figma compared to other tools has user friendly UI which is very easy for all levels of designers. Compared to Adobe XD and Sketch Figma is stable, while in other tools I have faced software crashing in the middle of the work which resulted in loss of data/design. Compared to other tools it's fast and shows less lag. Collaboration in Figma is very easy as it is cloud based but in XD it's not that smooth working with other designers.
    Incentivized
    Read full review
    Scalability
    Serif Europe Ltd.
    No answers on this topic
    Figma
    I think this is great and as I mentioned at ADP we use Figma extensively whether by designers, researchers or content writers
    Incentivized
    Read full review
    Return on Investment
    Serif Europe Ltd.
    • I wish we could push it out to all staff but we can't quite afford the cost.
    • Amount of features can be overwhelming for first time users and take more time.
    • This program will save time once employees figure it out.
    Incentivized
    Read full review
    Figma
    • Allows us to get funding for further phases of the project (which is uncountable)
    • Well, it lets us show off when needed due to well suited UI-oriented character
    • Easily approachable by anyone (browser use)
    • User friendly interface
    • More advanced cooperation requires some of the users to have a license
    Incentivized
    Read full review
    ScreenShots